REED BROS. REALTY
2009 COMPANY PROFILE
AND 2008 YEAR IN REVIEW
291 West Cascade Avenue, Sisters, Oregon 97759 – 541-549-6000
HISTORY OFTHE COMPANY
1
The History of Coldwell Banker
CORPORATE HISTORY:In 1906, Colbert Coldwell, a young real estate agent, observed families trying to piece their lives together following the San Francisco earthquake. Disapproving of agents who acquired their properties from vulnerable sellers and resold them at huge profits, and seeing a tremendous need for honest, knowledgeable real estate people, Colbert Coldwell founded his company with a revolutionary philosophy: the customer’s best interest above all. In 1914, Benjamin Arthur Banker joined Colbert Coldwell as a full partner. Together Coldwell and Banker forged a tradition of integrity, exceptional service and customer satisfaction that became our company’s trademark.
Today the Coldwell Banker brand has a global reach, with offices on six continents, 47 countries and territories. There are 3,965 offices around the world and over 126,000 sales associates. In 2007, Coldwell Banker Offices in Canada and the United States had a closed sales volume of $265 billion.
INDEPENDENT HISTORY:Coldwell Banker Reed Bros. Realty is celebrating their 35th anniversary in Sisters this year. In 1974 Bill Reed established the office under the name the General Land Office. It was located in a converted residence on Cascade Street across from The Gallery Restaurant. Bill’s brother Mike joined the company in 1976 and the name was changed to Reed’s General Land Office and was relocated to another converted residence next door to our existing location. Mike became a full partner in 1979 and the name was changed to Reed Bros. Realty. They quickly outgrew that location and built an office building on the corner of Cascade and Oak in 1982, where the office is located today. The company was expanded in 1992 when a branch office was opened after the company was selected to be the Exclusive On-Site Realtor at Black Butte Ranch. Bill and Mike joined the Coldwell Banker team in 1993 and the name was changed to Coldwell Banker Reed Bros. Realty.
The company is proud to have achieved the Coldwell Banker Premier Office designation in 1994 and has continued to earn that designation every year since. The company was awarded the Chairman’s Award of Honor in 1996, 1997 and 1998. Coldwell Banker Reed Bros. Realty was the # 3 Coldwell Banker office in the nation in 2005 and 2006, based on size and production.
COMPANY OFFICERS and OWNERS
Mike Reed……………………………....President / OwnerAshley, Ryan and Brittany Reed….…..Owners
2
MANAGEMENT
Mike Reed, CRB, CRS, ABR……….…Principal BrokerLori Ketchum……………………………Principal Broker
ADMINSTRATIVE STAFF
Lori Ketchum……………………………Admin Assistant/AccountingJoni McCreery………………………….Office Administrator/ReceptionistVicki Cudek……………………………..Weekend Receptionist
BROKERS / SALES AGENTS
Annie Andreson, BrokerSusan Bird, Broker, GRILinda Brooksby, Broker, GRI, ABRLinda Brunanchon, Broker, GRI, ABRCarole “CB” Davis, Broker, GRI, CRS, ABRJackie Herring, BrokerJeff Jones, Broker, GRILana Labuda, Broker, GRIJon McCumsey, BrokerMike Mansker, Broker, GRI, e-ProConnie Mitchell, Broker, GRISteve Post, BrokerRyan Reed, BrokerDoug Roberts, Broker, GRI, CRBForrest Smith, Broker
2008 CLOSED SALES PRODUCTION
TOP 10 COMPANIESSISTERS AREA TRANSACTIONS
Residential Sales
3
OFFICE SIDES PRODUCTION # OF AGENTS
AGENT AVERAGE
1Coldwell Banker Reed Bros. Realty
58 $35,925,015 17 $2,113,236
2 Ponderosa Properties 60 $25,956,850 14 $1,854,061
3 Re/Max Town & Country 40 $14,291,300 21 $680,538
4 R.A. Dick Howells Co. 11 $7,192,000 3 $2,397,333
5 Hayden Enterprises Realty 21 $5,245,790 7 $749,399
6 Sotheby’s International Realty 3 $2,715,000 51 $53,235
7 Re/Max Equity Group* 4 $2,395,000 59 $40,593
8 Sisters Hometown Realty 6 $1,932,450 5 $386,490
9 Sunriver Realty – Bend* 3 $1,840,000 27 $68,148
10 A & A Realty 1 $1,800,00 4 $450,000
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09.
* Office closed December 2008
2008 CLOSED SALES PRODUCTION
TOP 10 COMPANIESSISTERS AREA TRANSACTIONS
All Property Types
4
OFFICE SIDES PRODUCTION # OF AGENTS
AGENT AVERAGE
1Coldwell BankerReed Bros. Realty
77 $50,316,715 17 $2,959807
2 Ponderosa Properties 67 $27,694,850 14 $1,978,204
3 Re/Max Town $ Country 45 $16,253,498 21 $733,976
4 R.A. Dick Howells Co. 11 $7,192,000 3 $2,397,333
5 Hayden Enterprises Realty 21 $5,245,790 7 $749,399
6 Sotheby’s International Realty 4 $3,040,000 51 $59,608
7 Re/Max Equity Group Inc.* 4 $2,395,000 59 $40,593
8 Sisters Hometown Realty 6 $1,932,450 5 $368,000
9 Sunriver Realty – Bend* 3 $1,840,000 27 $68,148
10 A & A Realty 1 $1,800,000 4 $450,000
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09.
* Office closed December 2008
2008 CLOSED SALES VOLUME Residential Market Share
Sisters Area Transactions
5Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on1/14/09.
2008 CLOSED SALES VOLUME All Property Types - Market Share
Sisters Area Transactions
6Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on1/14/09.
Sisters Area Transactions 2007 / 2008
CLOSED SALES COMPARISONS
2007 2008
Volume $100,505,040 $59,533,695
Units 179 131
Average Sales Price $651,481 $454,456
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RESIDENTIAL SALES
2008 Percentage of Increase
Volume……………............. -40.8%
Units……………................. -26.8%
Average Sales Price……… -19.1%
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09.
CLOSED SALES COMPARISONS
2007 2008
Volume $71,492,527 $35,925,015
Units 117 58
Average Sales Price $611,047 $619,397
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RESIDENTIAL SALES – Sisters Area
2008 Percentage of Increase
Volume……………............. -49.7%
Units……………................. -50.4%
Average Sales Price………. +1.4%
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to 12/31/08 as reported on 1/14/09.
Coldwell Banker Reed Bros. Realty2007 / 2008
Sisters Area Transactions 2007 / 2008
CLOSED SALES COMPARISONS
2007 2008
Volume $118,083,357 $71,208,494
Units 221 153
Average Sales Price $534,314 $465,415
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ALL PROPERTY TYPES
2008 Percentage of Increase
Volume……………............. -39.7%
Units……………................. -30.8%
Average Sales Price……… -12.9%
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/6/09.
CLOSED SALES COMPARISONS
2007 2008
Volume $85,382,844 $50,316,715
Units 148 77
Average Sales Price $576,911 $653,464
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ALL PROPERTY TYPES – SISTERS AREA
2008 Percentage of Increase
Volume……………............. -41.1%
Units……………................. -48.0%
Average Sales Price………+13.3%
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on1/6/09.
Coldwell Banker Reed Bros. Realty2007 / 2008
CLOSED VOLUME IN MILLIONS
TOP SIX COMPANIES January 1, 2008 through December 31, 2008
11
$35.9m
$25.9m
$14.3m
$7.2m$5.2m $2.7m
SISTERS AREA TRANSACTIONS
Reed Bros. Realty
Ponderosa Properties
Re/Max Town & Country
R.A. Dick
HowellsHayden Homes Sotheby’s
ResidentialSales
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/2008 as reported on1/6/09.
CLOSED VOLUME IN MILLIONS
TOP SIX COMPANIES January 1, 2008 through December 31, 2008
12
$50.9m
$27.7m
$16.3m
$7.2m$5.2m $3.0m
SISTERS AREA TRANSACTIONS
Reed Bros. Realty
Ponderosa Properties
Re/Max Town & Country Hayden
R.A. Dick Howells
All PropertyTypes
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/2008 as reported on1/14/09.
Sotheby’s
Million Dollar + Sales MARKET SHARE January 1, 2008 through December 31, 2008
13
16.7%
4.2% 4.2% 4.2%
SISTERS AREA TRANSACTIONS
Reed Bros. Realty
Ponderosa Properties Sotheby’s RMEGRTUM
All PropertyTypes
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/2008 as reported on1/14/09.
AAR
58.3%
8.3%
INTERNATIONAL OFFICES
COMLS MEMBER OFFICESProduction includes all areas and all property types
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OFFICE OFFICES AGENTS UNITS 2008 PRODUCTION
1 Coldwell Banker 8 154 990 $344,864,556
2 Sotheby’s International 2 56 184 $148,197,407
3 Re/Max 7 108 487 $142,157,924
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09.
•Source: www.coldwellbanker.com, ** Source: www.remax.com , *** Source: www.sotherbyrealty.com
WORLD WIDE OFFICESOFFICE ESTABLISHED COUNTRIES OFFICES AGENTS
1 Coldwell Banker * 1906 47 3,600 110,300
2 Re/Max** 1973 65 7,000 100,000
3 Sotheby’s International*** 1976 38 500 10,500
COMLS MEMBER OFFICES AS OF JAN. 14, 2009OFFICE OFFICES AGENTS
1 Coldwell Banker 6 139
2 Sotheby’s International 2 61
3 Re/Max 4 49