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The Pioneer Press is operated byDenver-based MediaNews Group,the nation’s fourth-largest newspapercompany. MediaNews is privatelyowned and operates 54 daily newspa-pers in 11 states with combined circu-lation of about 2.7 million daily and2.4 million on Sundays. MediaNewsGroup also owns a television station –a CBS affiliate in Anchorage, Alaska,and operates radio stations in Texas.

Company Overview . . . . . . . . . . . . . . page 1Demographics. . . . . . . . . . . . . . . . . . page 2Readership . . . . . . . . . . . . . . . . . . . . page 3Personnel . . . . . . . . . . . . . . . . . . . . . page 4 ROP Rates . . . . . . . . . . . . . . . . . . . . page 4 Zones . . . . . . . . . . . . . . . . . . . . . . . . page 5 Color Rates . . . . . . . . . . . . . . . . . . . . page 5 Preprinted Inserts . . . . . . . . . . . . . . . page 6Special Sections Calendar . . . . . . . . . page 9Special Rates . . . . . . . . . . . . . . . . . . page 9 TV Weekly . . . . . . . . . . . . . . . . . . . page 10 Comics . . . . . . . . . . . . . . . . . . . . . . page 10Co-op/Vendor Advertising . . . . . . . . page 11 Online . . . . . . . . . . . . . . . . . . . . . . page 11Mechanical Requirements . . . . . . . . page 12 Deadlines . . . . . . . . . . . . . . . . . . . . page 13Product Overview . . . . . . . . . . . . . . page 14Policy . . . . . . . . . . . . . . . . . . . . . . . page 15Credit Application . . . . . . . . . . . . . . page 16

Contents

DAKOTA

ST. CROIXRAMSEY

WAS

HING

TON

CHISAGO

ISANTI

ANOKA

CARVER

SCOTT

HSt. Paul

PIERCE

HENNEPIN

WRIGHT

Minneapolis

SHERBURNE

MISS I S SIPPI RIVER

MISSISSIPP I RIVER

ST.C R OI

XRI V

E RW

ISCO

NSIN

GREATER TWIN CITIESAs the preferred newspaper of Saint Paul, the Pioneer Press’ primary circulation area includes Ramsey, Washington, Dakota and Chisago counties in Minnesota and St. Croix and Pierce counties in Wisconsin.

SAINT PAUL/MINNEAPOLISMETRO AREA

Households: . . . 1,256,490 (16th National Rank)Population: . . . 3,258,197 (16th National Rank)Effective Buying Income: . . . . . . . . $81.0 billionTotal Retail Sales:. . . . . . . . . . . . . . $40.1 billionAverage Household EBI: . . . . . . . . . . . . $64,430Source: Claritas, 2009.

Saint Paul

2010Retail Rates

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elcome to the Saint Paul Pioneer Press, the home-town newspaper ofMinnesota’s capital city.

The Pioneer Press, Minnesota’s FirstNewspaper and the winner of threePulitzer Prizes, prides itself on pro-viding distinctive news coveragereaders won’t find anywhere else.Readers know they can count on thePioneer Press for outstandingreporting, engaging personalities andmore local news every day.Twin Cities.com, the online home

of the Pioneer Press, is part of theReal Cities network of local newssites. It covers local news, business,sports, entertainment, living, shop-ping and travel, and also offers inte-grated real estate, recruitment, classi-fieds and automotive sections.

W

Power of the St. Paul and East Metro Market DEMOGRAPHIC COMPARISON

THE SAINT PAUL MARKET (EAST METRO) Share of the Twin Cities

FORTUNE 500 COMPANIESThe St. Paul Market is home to four Fortune 500 Company Headquarters

Rank Company Revenue $ Millions95 3M $25,269.0172 CHS $32,165.5224 Land O’Lakes $12,039.3403 Ecolab $6,137.5

Source: Claritas, 2008. Fortune Magazine, 2009 .

40%of the

Population

40% of the Households

THE POWER OF PRINTSix out of 10 Twin Cities householdsget a Sunday paper. Newspaper penetration is highest in the Top 20 metros:Minneapolis/St. Paul-MSA Rank: 1Sunday Coverage: 60%Source: Audit Bureau of Circulations, 2008.

Nearly half are not connected to cable. Cable penetration is the2nd lowest in the top 20 DMAs:Minneapolis/St. Paul-DMA Rank: 15Cable Household Penetration 57%Source: Television Bureau June 2006.

Fewer than one in five are listening to the radio. The radio audience issmall and fragmented. On averageless than 17% of region adults arelistening to radio...and that smallaudience is divided among morethan 40 stations. Sources: Gallup Media Usage, 2008.

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HouseholdIncome

$75,000+

Age 25-54 College Graduates Working Women

42% 42%

43% 45%

33% 33%

53% 53%� Saint Paul/East Metro Market� Minneapolis/West Metro Market

SAINT PAUL MARKET ADULT READERSHIP COVERAGE

41% of all adults in the East Metro read the weekday Pioneer Press. That is more than twice as many East Metro residents who read the weekday Minneapolis Star Tribune.

To Reach The Twin Cities Market, You Must Include The Pioneer Pressand TwinCities.com

WEEKLY REACH OF THE PIONEER PRESS INCLUDES:

59% of all Saint Paul Metro Adults

61% of Homeowners

62% of Professional/Managerial Workers

59 % of Adults with Household Incomes of $100,000 or more

Source: Audit Bureau of Circulations, 2008. Gallup Media Usage Study, Copyright 2008.

NEWSPAPER READERSHIP

Total Circulation

Total Adult Readership

DAILY:185,220

SUNDAY:246,680

DAILY:540,000

SUNDAY:720,000

46% of all adults in the East Metroread the Sunday Pioneer Press. 6 out of 10 Sunday readers choose the Pioneer Press.

Source: The Audit Bureau of Circulations, 2009. Gallup Media Usage Study, ©2008.

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RETAIL RATE INFORMATION Effective January 1, 2010

345 Cedar Street, Saint Paul, Minnesota 55101Telephone: (651) 222-1111Toll Free: (800) 950-9080FAX: (651) 224-1110 or (651) 228-5308(A copy of this rate card can be found on TwinCities.com)

Saint Paul Pioneer Press is publisheddaily, Monday through Friday,Saturday and Sunday.

1. PERSONNELPublisher/President ........................Guy Gilmore

ggilmore@pioneerpress.comVice President/Advertising.......Gregory Mazanec

gmazanec@pioneerpress.comDirector/Classified..........................Dee McCantsAdvertising dmccants@pioneerpress.comRetail Sales Manager/....................Aric SorensonLocal Territories............................651-228-5053

asorenson@pioneerpress.comRetail Sales Manager/ ...................Ashlyn BeckerMajors ........................................651-228-2080

abecker@pioneerpress.comRetail Sales Manager/..............Samantha RadtkeKey Accounts 651-228-5276

sradtke@pioneerpress.comVendor Co-Op Manager ....................Nora Galvin

651-228-5339ngalvin@pioneerpress.com

Sales Manager Online ......................Amy Collinsacollins@twincities.com

2. REPRESENTATIVESNewspapers First is a NewspaperSales and Marketing Organizationwhich represents newspapers thatreach 23 million readers every day,and 32 million readers on Sunday. Byfocusing on quality newspapers withproven track records in major mar-kets, Newspapers First has becomethe premier newspaper organizationfor advertisers who need to target thenation’s most valuable consumer andbusiness audiences.www.newspapersfirst.comNewspapers FirstNew York .........................................(212) 692-7100

FAX: (212) 286-9004Chicago ............................................(312) 822-8666

FAX: (312) 822-9835Miami...............................................(954) 987-8666

FAX: (954) 963-0921Los Angeles ......................................(323) 549-9144

FAX: (323) 549-0944Dallas...............................................(214) 696-8666

FAX: (214) 696-3416

For Canadian Advertising: Publicitas/McGown InterMac160 Bloor Street East, Suite 1124Toronto, Ontario M4W 159(416) 966-1622 bblakemore@publicitas.com

3. COMMISSIONS AND CASH DISCOUNTS

A. Local retail rates published in thisrate card are non-commissionable.Commissionable rates available onrequest.B. Payment terms for contractadvertisers are net 30 days.C. Payments must accompany all ordersfrom accounts that have not establishedcredit with the Pioneer Press.

4. BLACK/WHITE RATESA. Full Run (ROP)1. Bulk Rate

2. ShopLocal$50 per ad. Reach active online shop-pers and extend the Pioneer Pressreach by 14% by putting your printedadvertisement into the powerfulShopLocal database. With more than30,000 active shoppers each month,ShopLocal provides you the perfectway to extend your print ad’s life(online for 7 days) and reach con-sumers researching a purchase intheir Zip codes. For just $50 perprinted advertisement, reach shopperswho are searching on major searchengines such as Google and Yahoo.

3. Repeat DiscountAdvertising published in any PioneerPress full run daily, Saturday orSunday publication may be re-runany number of times without changewithin six (6) days of the first run dayin any additional full run PioneerPress publication at a 20% discountfor the 2nd ad and 40% discount forthe 3rd and subsequent ads from thepublished rates. Discounts are pro-gressive with lowest rate earninglargest discounts. For example, anadvertiser running the same ad onSunday, Wednesday and Friday of thesame week would pay full price onthe Sunday ad, 40% off theWednesday ad and 20% off theFriday ad. Some other restrictionsapply. 4. Impact ProgramCommit to running four full-runROP ads per week for four consecu-tive weeks and receive discounts offyour contract rate. No size changesare permitted, one copy change perweek is allowed. All ads must beplaced in 4-week increments. Noother discounts apply. To receive thediscount you must have a signedagreement. Contact your accountexecutive for details.5. Frequency ProgramsAchieve your frequency objectiveswith one of our tailored programs.Contact your account executive for details.6. Holiday RatesThe Pioneer Press will increase circulation levels on the following holidays: New Year’s Day, MemorialDay, Independence Day, Labor Day,Thanksgiving Day, the Friday following Thanksgiving, andChristmas Day. On these days,Sunday ROP rates apply.7. Financial Page StripRuns across bottom of stock quota-tion page on Tuesday through Fridayand Sunday Pioneer Press in six col-umn (full page) width and 2" deep.10% discount for 13 consecutiveweek contract. Contract rates apply.8. Stock Page “Island” AdsContract rate plus 25%. Size restricted to 3 columns x 10 1⁄ 2"only. Premium will be waived foradvertisers committing to 10 or moreStock Island ads within one year.

Contract Dollar Mon. - Thurs. - Sun./Level Volume Wed. Sat. Holiday 8 $100,000 $93.93 $99.08 $115.679 $150,000 $92.76 $97.88 $114.2610 $200,000 $90.74 $95.75 $111.7711 $300,000 $89.61 $94.53 $110.3612 $400,000 $87.63 $92.64 $107.8913 $500,000 $82.50 $87.37 $101.4714 $650,000 $81.44 $86.44 $100.0915 $800,000 $79.62 $84.68 $97.7616 $1,000,000 $77.93 $82.87 $95.34

Contract Dollar Mon. - Thurs. - Sun./Level Volume Wed. Sat. Holiday 1 Open $143.39 $151.29 $176.632 $5,000 $112.05 $118.24 $138.063 $7,500 $107.75 $113.69 $132.744 $15,000 $103.71 $109.27 $127.575 $25,000 $99.95 $105.48 $123.146 $50,000 $97.88 $103.24 $120.547 $75,000 $95.76 $101.02 $117.97

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B. Zone Editions1. Annual Frequency (per column inch)

Local Zones 2. Zone Space ApplicationZone space will not count towardcompletion of ROP dollar volumecontracts. Each zone of a multiplezone insertion counts toward com-pletion of zone frequency contracts.Zones not available on Monday,Tuesday, holidays or the day follow-ing a holiday.3. Frequency – ZoneReceive a discount when your adruns two or more times during a 5-day window. Ads limited up to 3zones on any one day. These ratescannot be used in conjunction withany other discounts/special offersand does not apply to color. Somerestrictions apply. Contact youraccount executive for details.4. Group PromotionsGroup promotions may qualify forspecial rates. Contact your accountexecutive for details.5. Courtesy RatesA $7,500 ROP rate will be extendedto zone contract advertisers. No retailfull run contract is necessary to quali-fy for this rate providing a valid zonecontract is in force and will be com-pleted. Full run insertions qualify asone insertion toward fulfillment ofzone contract.6. Size MinimumsMinimum ad size in Local Zones is 4 column inches.All five Local zones are publishedWednesday through Sunday in theLocal section.

5. COLOR RATES AND DATABlack and one, two or three standardcolor advertising is available in all editions of the Pioneer Press. Nosize minimum for spot color. A. One Color + BlackYearly Frequency Daily Sunday/Holiday1-12 $1,520 $1,79013-51 $1,320 $1,51052+ $1,180 $1,410B. Two or Three Colors + BlackYearly Frequency Daily Sunday/Holiday1-12 $3,720 $4,14013-51 $3,390 $3,77052+ $3,010 $3,360

City Dakota North Washington WisconsinCounty Suburbs County Zone

Open $44.30 $26.80 $41.36 $34.09 $22.9813x $24.96 $18.37 $20.78 $22.61 $15.5826x $21.37 $15.96 $17.29 $18.93 $13.4052x $19.07 $13.95 $14.97 $16.39 $11.6192x $17.81 $12.90 $13.84 $15.15 $10.74

(Sunday)City Dakota North Washington Wisconsin

County Suburbs County ZoneOpen $49.23 $37.01 $42.22 $45.92 $33.2813x $28.66 $24.78 $24.11 $31.03 $21.8326x $24.83 $21.12 $21.00 $26.02 $18.4452x $22.00 $18.46 $18.70 $22.15 $15.9792x $20.54 $17.07 $17.29 $20.48 $14.77

ZONE EDITIONS (Wednesday-Saturday)

City Zone includes these communities:Midway, Summit-University, Highland Park, Macalester/Groveland, Crocus Hill,Cathedral Hill, West 7th, Selby-Dale, Maplewood, Battle Creek, North St. Paul,Downtown St. Paul, Mounds Park, Payne-Arcade, Phalen Park and Falcon Heights.Circulation — Daily: 49,947 Sunday: 55,772

Dakota County Zone includes thes communities:Apple Valley, Rosemount, Eagan, Inver Grove Heights, West St. Paul, South St. Paul,Mendota Heights, Hastings, Farmington, Lakeville, Burnsville, Vermillion, Castle Rock,Savage, Hampton and Randolph.Circulation — Daily: 34,849 Sunday: 45,161

North Suburbs Zone includes these communities:Little Canada, Blaine, Lino Lakes, North Oaks, Vadnais Heights, Roseville, White Bear Lake, New Brighton, Shoreview, White Bear Township, Columbia Heights,Circle Pines, Fridley, Arden Hills and Coon Rapids.Circulation — Daily: 25,559 Sunday: 34,957

Washington County Zone includes these communities:Oakdale, Stillwater, Woodbury, Afton, Forest Lake, Lake Elmo, Marine On St. Croix,Oak Park Heights, St. Paul Park, Bayport, Grant Township, Lakeland, Newport,Scandia, Willernie, Cottage Grove, Hugo, Mahtomedi.Circulation — Daily: 33,388 Sunday: 47,479

Wisconsin Zone includes these communities:Hudson, River Falls, Baldwin, New Richmond, Prescott, Somerset, Hammond, Osceolaand St. Croix Falls. Wisconsin Zone also includes these counties: Ashland, Barron,Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Pepin, Rusk,Sawyer, Taylor, Trempealeau and Washburn.Circulation — Daily: 22,504 Sunday: 32,976

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1. ROP Color RatesThe above rates apply to all sizes, nosize minimum. Double truck ads willbe charged for two color premiums. 2. ROP Color ContractsThirteen and 52-time ROP color contracts are available. To earn discount, color contract must besigned during the month in whichthe first color insertion is published.3. Color Ads Progressive ProofsTwo progressive proofs are requiredto accompany all full color advertise-ments. For best results photo printsshould be furnished (negatives incase of full page) and must containregistration marks at the top andbottom as close to the printed imageas possible.4. Color Production ChargesThere is no additional charge for cam-era-ready material. However, if materi-al submitted requires special handwork, an additional charge will bemade based on time and material. Askyour account executive for a produc-tion cost estimate.

5. Color Composite ProofsOne color composite proof of three-color-plus-black advertisements will besupplied upon request at no charge.Additional color proofs are available at$40 each. The publisher reserves theright to limit color composite quantities.6. Color GuidelinesAll full-color ads must be prepared forCMYK separations. Please make surethat all RGB colors have been convertedto CMYK, and that all files have beenset up for process separations. Electronicads prepared in the CMYK color spaceshould be submitted as composite colorfiles to allow our Prepress department toseparate them correctly. 24-houradvance deadlines are required to allowproper processing of full color ads, andto make sure the proper inks are avail-able for spot color ads. Where specificspot color inks are required, be sure tonotify the account executive to ensurethe inks are available. Spot colors maybe converted to process inks dependingupon the availability of color positions atpress time. The Pioneer Press complieswith the industry-wide NAA color

standards. NAA color sheets are avail-able upon request.7. PositionsDue to mechanical restrictions, theposition of color advertisements cannot be guaranteed.

C. Multiple Insertion DiscountsIf, within a twelve-month period, theadvertiser contracts to use seven ormore preprints of any acceptabledimensions and page number –either daily, Saturday or Sunday –the following discounts apply:

Discount7 to 12 preprints 2%13 to 25 preprints 6%26 to 47 preprints 8.5%48 to 74 preprints 10.5%75 to 82 preprints 12.5%83 or more 17.5%

D. Multiple Retailer Signature Inserts

6. DISTRIBUTION PRODUCTSPreprinted InsertsA. Daily Cost per Thousand (billed quantities)Pages Wed.-Sat. Wed. Only Wed. Only Thur.-Sat. Thur.-Sat.

Tab Full Full Run 10-100M 101M+ 10-100M 101M+2 0 $47.85 $64.51 $57.46 $80.26 $74.984 2 $47.85 $64.51 $57.46 $80.26 $74.986 3 $50.25 $67.87 $60.33 $83.71 $78.208 4 $52.56 $71.42 $64.11 $87.38 $81.6212 6 $57.36 $74.77 $67.82 $90.83 $84.8516 8 $59.78 $78.48 $71.22 $94.64 $88.4120 10 $62.24 $82.10 $74.74 $98.36 $91.8924 12 $65.79 $86.60 $79.06 $103.01 $96.2228 14 $67.65 $92.43 $83.35 $107.71 $100.6232 16 $68.25 $94.67 $87.13 $111.32 $103.9936 18 $68.86 $97.14 $89.02 $113.87 $106.3740 20 $69.45 $100.91 $92.67 $117.73 $109.9844 22 $70.82 $104.80 $96.45 $121.73 $113.7248 24 $72.17 $108.68 $100.25 $125.75 $117.4752 26 $73.55 $112.59 $104.02 $129.77 $121.2356 28 $74.92 $116.48 $107.79 $133.78 $124.9760 30 $76.27 $120.37 $111.58 $137.79 $128.7264 32 $77.65 $124.27 $115.36 $141.79 $132.45Preprints running on Thanksgiving and Christmas Daymust be full run Sunday Metro distribution. Daily fullrun rates will apply.

B. Sunday Cost per Thousand (billed quantities)Pages

Tab Full Full Run 226M-Full Run 166M-225M+ 99-165M 10-98M2 0 $40.60 $45.49 $50.90 $58.23 $65.774 2 $41.80 $46.05 $55.26 $77.18 $93.496 3 $45.29 $49.90 $59.87 $83.62 $101.288 4 $49.84 $54.90 $65.86 $92.01 $111.48

12 6 $53.64 $59.09 $70.91 $99.01 $119.9816 8 $57.44 $63.27 $74.85 $104.54 $126.6720 10 $61.23 $68.09 $78.80 $108.57 $130.8624 12 $65.04 $72.31 $82.75 $112.60 $135.0428 14 $68.83 $75.83 $86.71 $116.62 $139.2232 16 $72.63 $79.75 $90.66 $120.66 $143.4136 18 $76.43 $83.66 $94.61 $124.69 $147.6040 20 $80.24 $87.57 $98.56 $128.70 $151.7944 22 $84.04 $91.48 $102.52 $132.73 $155.9748 24 $87.84 $95.40 $106.47 $136.77 $160.1652 26 $91.64 $99.31 $110.42 $140.79 $164.3556 28 $95.43 $103.22 $114.37 $144.82 $168.5460 30 $99.24 $107.13 $118.33 $148.85 $172.7264 32 $103.03 $111.05 $122.27 $152.89 $176.89Please ask your account executive for specific quotes forinserts over 64 pages. Tabs over 160 square inches willbe billed at broadsheet rates.

Remember to include SINGLE COPY DISTRIBUTION: Three-quarters of our single copy readers arebetween 25 and 54 years old, the years when we spend the most on acquiring goods and services.

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D. Multiple Retailer Signature InsertsPreprinted sections containingadvertising from more than one localretail establishment will not beaccepted for distribution by thePioneer Press. Exceptions: Sections containing adver-tising sold exclusively by the advertis-ing division of the Pioneer Press, sin-gle location retail shopping centers,and acceptable special event sectionswill be billed at full run general ratesregardless of the insert quantity supplied. The publisher reserves theright to determine those sections eli-gible for distribution under this policy.

E. Insert SpecificationsMaximum tab size acceptable is 11"x 12.25", minimum size 5" x 8". Donot quarter-fold any tab that fits the11" x 12.25" specifications. Singlesheet supplements must be on 50pound stock or heavier. The PioneerPress strongly recommends that sup-plements be sized to fit within the50-inch format. Supplements sizedlarger than 11 inches x 12.25 inches(folded edge) may be susceptible todamage during assembly and handling.

F. Insert Quantity (full run)1. Full RunBefore placing your preprint order,contact your account executive forfull run quantities.Preprint quantities are estimated andbased on press runs and spoilage.Advertiser will not be billed forspoilage.2. Part RunMinimum quantity distributed andbilled. Contact your account execu-tive for part run quantities and availabilities.G. Insert Scheduling and AvailabilityAll inserts must be scheduled 3Wednesdays prior to publicationdate for both Daily and Sunday pub-lication. Distribution availableWednesday through Sunday. Contactyour account executive for Zip Codeand Zip Code cluster availability.

H. Insert Delivery DeadlinesPublishes Preprints must be delivered

to us no later than 11 AMWednesday . . . Wednesday preceding publicationThursday . . . . . . Thursday preceding publicationFriday. . . . . . . . . . . Friday preceding publicationSaturday. . . . . . . Saturday preceding publicationSunday . . . . Second Friday preceding publication

I. Insert DeliveryPreprinted sections must be deliveredprepaid to our docks on non-return-able skids. Please advise your shipperthat deliveries must be made to: 1 Ridder Circle, Saint Paul, MN55107. Delivery hours are Monday -Friday 7 am - 2 pm and 9 pm - 3:30am, Saturday 6 am - 1 pm and 9 pm- 3:30 am, Sunday 9 pm - 3:30 am.Deliveries outside of this time sched-ule or extension of delivery deadlineby approval only. Ask for PackagingManager at (651) 228-2039 forarrangements.

J. Preprint PackagingThe St. Paul Pioneer Press is committedto recycling and requests that all materialused in packaging and shipment is recy-clable.• Stack supplements on non-return-able wood skids designed for usewith fork trucks. Height limit forloaded skids is 48". All supplementsmust be stacked on pallets in consis-tent lifts and be well-jogged.• Preprint supplements should beproperly jogged in turns of a mini-mum of 6" to a maximum of 12"with folds facing in the same direction.• Lifts should be brick-piled.• Individual lifts must not be tied or banded.• Use a wood skid top with the same outside measurements as the bottom skid.• Add a protective cover to the bot-tom skid before stacking and anotherbefore topping to prevent damage tosupplements.• Place a recyclable tie sheet of card-board between layers to help keep supplements flat.• Load so that outside supplementsare flush with the edges of the skidand are exactly perpendicular. If somesupplements stick out, they can bebruised by the bands or by the sidesof the trucks.

• Secure each loaded skid with atleast 4 taut metal bands. Don’t tight-en excessively or the top supplementsmay be bent and the floor of the bottom skid may be loosened.• Number each skid and make sureeach skid has the same number of supplements (except the last one).• Identify each skid with a ticketattached to one side, which gives thefollowing information:� Name of supplement� Newspaper to distribute supplement� Date of distribution� Total number of pieces per skid� Total number of skids shipped,including the number of each skid� Total number of supplements• Display a copy of the front andback of the supplement on two sidesof each skid.• If you use cardboard boxes forcards, envelopes or small supple-ments, place them in rows all oneway with a recyclable dividerbetween the rows. If more than onelayer is to be included in the box,there should be a cardboard separa-tor on top of each layer.• Do not tie cards or envelopestogether in bundles with rope, string,wire, rubber bands or other devices.• Fully pack all boxes. If the last boxis not full, secure the material inter-nally with recyclable material such aspaper to prevent shifting. Do not fillvoids with preprints.

K. Preprint Shipping RequirementsA bill of lading is needed for eachtruck or trailer. It must identify:� Name of supplement� Publication date� Number of skids� Number of copies per truck/trailer� The last bill of lading should bemarked “final”.Trucks and trailers used for deliver-ing supplements must have approxi-mately 50-inch bed levels, to matchour dock facilities. Do not piggybackor sideload skids.Supplements for newspaper deliverymust be delivered to our loadingdocks at 1 Ridder Circle, St. Paul,MN 55107, in acceptance condition,on or before the delivery deadline,within the prescribed delivery hours,pre-paid on non-returnable skids.Collect shipments will be refused.

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If sending small shipments via a courier (e.g. FedEx or UPS) pleasemake sure they are addressed anddelivered to the loading dock. Also,make sure the boxes are clearly markedwith the name of the advertiser, dateof distribution, number of pieces perbox, and the total number of boxes.For more information on packagingor shipping, please call the PackagingDepartment at (651) 228-2039.

L. Preprint Special HandlingPreprinted supplements that do notmeet required specifications for size,shipping and packing may be subjectto additional charges for special handling expenses. Please providesample for quote.

M. Preprint Multiple Version ChargeThere is an extra charge to distributemore than one version of a preprint-ed supplement. Maximum of five versions. $1,000 per version (Daily),$500 per version (Sunday).

N. Paper Bag InsertsPaper bag inserts will be charged atthe 16-page tab rate.• Bags should be folded in half, notthree-quarters.• Glue side should be inside.• Bags should be stacked all one wayon palette in turns of 40.• It is very important not to doublestack skids. Bags get damaged andbecome difficult to machine insert.

O. Non-Profit AdvertisersNon-profit organizations will receivea 6% discount off preprinted insertdistribution cost. Contact youraccount executive for further information.

P. Plastic Bag Advertising Rates1. Advertiser Supplied Bags

Daily SundayPart Run CPM $66.77 $79.01(25,000-129,999 quantity)Full Run CPM $58.76 $70.83(130,000+ quantity)Poly Bag Specifications Size: Daily, 7-1/2" x 21"

Sunday, 11" x 25"

Thickness: Daily bags must be .8mil (.0008) in thickness; Sunday, 1.25mil (.00125).Deadlines: Customer supplied bagsare due to the Pioneer PressProduction Facility 10 days prior todistribution.Ad material deadline for bag produc-tion coordinated by the Pioneer Pressis eight (8) weeks prior to distribution.Delivery Address: PackagingDepartment, Pioneer PressProduction Facility, 1 Ridder Circle,St. Paul, MN 55107 (651) 228-2039Loading Dock Hours: See page 7, letter I.Specifications: Header (handle thatholds a quantity of bags together)must be made of corrugated card-board 1/16" thick and be the widthof the bags. If bags contain a productsample, header must be 1/8" thick.Headers must have a handle with anotch cut out to allow for hanging.Bags should be perforated at tear-off,and stapled to header with industrialstaples. Spoilage of 5% is required.Warning/Caution Message: Allbags must display the following cau-tionary message: “Keep this plasticbag away from small children. Thethin film may cause suffocation.” Allbags must include the appropriaterecycling symbol or coding, or include“This bag is 100% recyclable” or“This bag is produced from recycledmaterial.”Packaging: Bags should be in countsof 50 per header and packaged incases containing 2,000 bags. Identifyeach skid with a ticket attached toone side, which gives the followinginformation: Name of bag. Date ofdistribution. Total number of piecesper skid. Total number of skidsshipped, including the number ofeach skid. Total number of bags.

2. Production by Pioneer PressA. Daily DistributionPart Run CPM (25,000-129,999 quantity)$80.09 . . . . . . . . . . . . . . . . . . . . 1 color/1 side$92.62 . . . . . . . 2 color/1 side or 1 color/2 sides$103.44. . . . . . . . . . . . . . . . . . . 2 color/2 sidesFull Run CPM (130,000+ quantity)$73.12 . . . . . . . . . . . . . . . . . . . . 1 color/1 side$84.95 . . . . . . . 2 color/1 side or 1 color/2 sides$96.68. . . . . . . . . . . . . . . . . . . . 2 color/2 sides

B. Sunday DistributionPart Run CPM (25,000-129,999 quantity)$112.78 . . . . . . . . . . . . . . . . . . . 1 color/1 side$127.81 . . . . . . 2 color/1 side or 1 color/2 sides$136.03. . . . . . . . . . . . . . . . . . . 2 color/2 sidesFull Run CPM (130,000+ quantity)$105.94 . . . . . . . . . . . . . . . . . . . 1 color/1 side$116.19 . . . . . . 2 color/1 side or 1 color/2 sides$128.07. . . . . . . . . . . . . . . . . . . 2 color/2 sidesMinimum quantity is 25,000. Thelargest order has preference in case ofdate conflicts. Advertisers who are flexible in their distribution area anddate of their polybag may want to con-sider a standby polybag program. Callyour account executives for more information.

7. SPLIT RUNNot Available.

8. PRINT & DELIVERS ANDFRONT PAGE IMPACT NOTES

Distribution and rate information forPrint & Delivers and Front Page ImpactNotes are published in a separate ratecard. Call your account executive formore information.

9. SPECIAL SERVICESA. Creative Services Department Layout, copy or entire campaigns.No charge to advertiser.B. Market Research InformationNo charge to advertiser for researchdata on file. Contact your accountexecutive.C. Finished ArtCharged at a rate of $50 per hour.D. Co-op DepartmentNo charge for assisting advertisers inuncovering co-op programs or assist-ing them to utilize this valuableresource. See Section 18 for addi-tional information.E. Special Positions/PremiumsSpecified pages and/or positionwhen available 25% extra.

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10. EDITORIAL SECTIONSDaily Sections: Main News, Local, Daily Life, Eat (Thurs.), Sports, Business (Tues.-Sun.), Wheels (Fri.), Classified, and At Home (Sat.).Sunday Sections: Main News, Local, Sunday Life, Sports, Business, Travel,Yahoo!HotJobs, Homes/Rentals, Real Estate and Automotive/Merchandise, TV Weekly, Color Comics, Parade.

Fixed Positions: Days Dimensions Rates Section Available

Stock Island 3 col. x 10.5" Reg. rates+25% Business Tues.-Sat.Op-ed Page 6 col. x 10.5" Reg. rates Local M,W,F,Sun.Weather Page 6 col. x 8" See Rep. Sports Mon.-Sun.Bulletin Board Page 6 col. x 10.5" Reg. rates Local Mon.-Sun.Travel (Back Page) 6 col. x 6" Reg. rates Travel SundayMain News (Page 2) 6 col. x 4" See Rep. Main Mon.-Sun.A&E Live 6 col. x 4" See Rep. Main Mon.-Sun.Daily Dose (Page 2) 6 col. x 3" See Rep. Sports Mon.-Sun.Scorecard Page 6 col. x 3" See Rep. Sports Mon.-Sun.

11. SPECIAL SECTIONSJanuary: Winter Carnival February: SCVHBA Tour of HomesMarch: Camps for Kids, Worship Guide, Go! Guide, 2010 Auto ShowApril: Home Improvement, Twins Preview, Golf Guide May: Fishing GuideJuly: Extra CreditAugust: State Fair, Prep Football Preview, Go! GuideSeptember: Fall Arts Preview, Home & Lifestyle,Vikings Preview, Hunting Preview October: 2010 Auto Preview, Wild Preview,Timberwolves PreviewNovember: Nonprofit Giving Guide, Holiday Gift Guide, Holiday Arts PreviewDecember: Extra Credit, Worship Guide

12. SPECIAL CLASSIFICATIONRATES

A. Local Amusement AdvertisingRetail rates apply to motion pictureadvertising, concerts, stage shows,plays, dance halls, sporting eventsand other events where an admissionis charged. All motion picture adver-tisements must comply with PioneerPress codes governing such advertising. Please contact your account executivefor additional rate informationregarding “Pre-Sunday,” “Sneak” andspecial positioning motion pictureadvertising.

Color Rates and DataRegular retail color rates apply. (See section 5.)1. Local Resort, Hotel & Ski Area AdsRetail rates apply for food, accom-modations and special food/accom-modation packages for advertiserslocated in Minnesota or in theWisconsin 11-county trade area ofour circulation. For all others, generalrates apply.2.Travel Lift ProgramReach new clients by repeating yourSunday Travel or Travel special fea-tures/publications ad on Thursday.Contact your account executive formore information.3. Business AssociationsMonday - Wednesday . . . . . . . . . . . . . $107.75 Thursday and Saturday . . . . . . . . . . . . $113.69 Sunday . . . . . . . . . . . . . . . . . . . . . . . . $132.74 Zones billed at the 13-time rate.Applies to advertising placed by agroup of local businesses having acommon interest. Also applies togroup shopping center or merchantassociation promotions. The publish-er reserves the right to determine eli-gibility for this special bracket.Brokered advertising space not meet-ing the business association defini-tion will be billed at general rates.

4. Worship AdvertisersSpecial rate of $52.00, Monday-Saturday/$60.00,Sunday, for locally established churches,synagogues or other places of worshipto announce regular services.Bannered worship service feature runsin Saturday Life section. Call NancyRoberts at (651) 228-5328 for details.5. Non-Profit OrganizationsM—W- $77.93, Th-Sat - $82.87, Sun - $95.34Zones billed at the 13-time rate. Thisrate will apply to registered charities.Event and advocacy ads are not eligi-ble. The Publisher reserves the right todetermine eligibility for this rate cate-gory. Copy must be submitted in suffi-cient time for review to determineappropriate rate.6. Local, State and NationalGovernment AgenciesM—W - $97.88, Th-Sat - $103.24, Sun - $120.54.Zones billed at the 13-time rate. Thisrate will apply to advertising placedby/for local, state and national government agencies.7. Political Advertising/AdvocacyAdvertisingAdvertising placed for local, stateand federal offices and issues will bebilled at the retail rate. In all instancescash in advance of publication isrequired. Ads must be slugged“ADVERTISEMENT” at the topand a standard “Paid Advertisement”disclaimer must be used at the bottomof each ad. Standby rates do not apply.8. Courtesy RateRetail contract advertisers automati-cally qualify for the 350-lineClassified contract rate.9. Restaurants and NightclubsThe $5,000 bulk rate will be extendedto all eligible restaurants and night clubs.10. EAT! Restaurant RatesPlease ask your account executive formore information.11. Mortgage CompaniesReach new clients for loans or re-financing in the pages of the PioneerPress. Mortgage companies will receivethe $25,000 ROP bulk rate in any sec-tion of the newspaper. A 50% dis-count is offered for all subsequentrepeat ads within a 7-day period.Advertisers contracting for higherfrequency levels will receive earned rates.

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14. TV WEEKLYPublished every Sunday. Contact yourPioneer Press account executive forTV Weekly rates, mechanical meas-urements, and deadline information.A. Premium Positions

Front Page Back Cover1x $3,816 $5,0685x $3,458 $4,41210x $3,100 $3,75620x $2,802 $3,27952x $2,315 $2,981Lift Rate $37.00B. Bulk Inch Rates

<15" 16"-31" 31.5+1x $79.89 $72.73 $66.775x $67.96 $60.81 $54.8510x $56.04 $48.89 $42.9220x $44.12 $36.96 $31.0052x $32.19 $25.04 $19.08

15. COMICSA. Sunday Color Comics Rates

Size Open 4x 13x 26x 52xFull page $11,739 $10,560 $10,107 $9,375 $8,8162/3 page $9,344 $8,432 $7,966 $7,501 $7,0231/2 page $7,340 $6,601 $6,242 $5,863 $5,5161/3 page $5,702 $5,156 $4,864 $4,542 $4,2811/6 page $2,959 $2,643 $2,513 $2,351 $2,196KidsNews $682 $639Impact strip $645

Above rates include use of up to three colors plus black at no additionalcost. The necessary artwork and engraving to produce color separationswill be billed at the newspaper’s standard rates.Frequency Discounts (ROP)An advertiser can contract to run a designated number of comics inser-tions with a 12-month period at the frequency discount rates givenabove. Insertions are counted only once per publication date.Volume DiscountsSpace in the Sunday Color Comics does not count toward fulfillment ofROP advertising contracts and is not eligible for volume discounts.B. Sunday Color Comic Mechanical Information

Size Width DepthFull page 11.75" 20"2/3 page 11.75" 13.25"1/2 page horizontal 11.75" 9.75"1/3 page 11.75" 6.5"1/6 page 11.75" 3"KidsNews 3.5" 4.1875"Impact strip 11.75" 1"

C. Sunday Color Comic Spadea WrapsFull-color wrap-arounds of the Sunday Color Comics offer advertisers aunique attention-getting advertising format for their sales messages.Spadeas are wrapped with 50% over the front of the section and 50%behind the section or 35% over the front and 65% behind or inside spread(11.75" x 20").

Spadea RatesCharged at $62 CPM based on full run Sunday press run quantities. 2008anticipated press run is 270,000. Volume discounts for advertisers signingannual frequency contracts prior to first insertion. Contact your accountexecutive for annual frequency discounts.

D. Comic Press Inserts AvailableMechanical restrictions apply. Ask your account executive for details.

E. Comic GatefoldsContact your account executive for Comic Gatefold rates.

F. Sunday Color Comic DeadlinesClosing and cancellation dates are four weeks in advance of publication.All printing material must be received 30 days in advance of publication.

G. Comics Courtesy RateThe $150,000 Bulk ROP Rate will be extended to 52-time Comics con-tract advertisers.

13. CLASSIFIED RATESA separate Classified rate book outlining rates, classifications, deadlines and general provisions isavailable through your advertisingaccount executive, or callClassified Advertising at (651)222-1111. Special tie-ins availablein Display for announcements.

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16. CO-OP/VENDOR ADVERTISING

Money and Assistance Available To AdvertisersOur Co-op Advertising Departmentcan help you get more advertisingspace – without spending more ofyour money. The secret is co-opadvertising money that may be avail-able from your suppliers. It’s moneyyou’ve earned through purchasingthe suppliers’ merchandise. Our Co-op Department will help you:1. Find the co-op dollars availablefrom manufacturers using our state-of-the-art Multi Ad® Builder ReCascomputer system.2. Use those promotion dollars in themost efficient and economical way toreach the most potential customers,most often.3. Help you claim the money fromthe manufacturer.In some instances, your business maybe eligible for extra vendor supportdollars over and above the co-opfunds you earn. Call your accountexecutive for all the details on howyou can promote more effectivelythrough co-op.4. AdVenturesFeature your business in article formatin a full page ad. Our professionalwriters will work with you to create acustomized feature at no additionalcost. Minimum of 30% of the spacemust be in article format. You canprovide your own article and photosor our professional writers will do itfor you at no additional charge. Adswill be charged at 70% of contract oropen rate. Some restrictions apply,contact your account executive formore information.

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TOGETHERTwinCities.com & Yahoo! deliver theLARGEST* online audience in the 13-county Twin Cities market area. Reach1.7 million Twin Cities adults - that’salmost 75% or the total adult population in the Twin Cities.

SPOTLIGHT YOUR PROSPECTS & SERVICESTwinCities.com is far more than justPioneer Press readers online.TwinCities.com users hail from the entireMetro Area. Each month, TwinCities.comdelivers 1.1 million unique users and 10 million page views. The average userclicks through 8.8 pages per visit.

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651-767-8773

RETAIL AND GENERALADVERTISINGDisplay Depth RequirementsA. ROP minimum size is 1 inch.B. Zone minimum size is 4 inches.C. Ads over 18 inches billed at fulldepth (21 inches).D. Tab ads over 11 inches billed atfull tab depth (11.5 inches).

Mechanical Measurements1. ROP and ZoneA. There are 6 columns per standardsize page, 5 columns per tabloidpage. Classified advertising is madeup on a 10-column format (see sepa-rate Classified rate card). The fol-lowing are the current mechanicalspecifications for the Saint PaulPioneer Press. B. All space is sold on the basis ofcolumn width and 1⁄ 4 inch depth.C. Broadsheet Pages(1) Column Widths1 Column 1.64" 4 Columns 6.93"2 Columns 3.40" 5 Columns 8.69"3 Columns 5.17" 6 Columns 10.50"(2) Full PagesFull pages should be made up 10.45"wide by 21" deep. SAUs accepted.(3) Double TrucksAvailable in 13 columns wide by 13or more inches deep. Double Trucksover 18 inches will be billed at fulldepth of page. Full 13 column widthis 21.75". Full depth is 21" deep. D. Tab Make-Up Pages1 Column 1.64" 2 Columns 3.40"3 Columns 5.17" 4 Columns 6.93"5 Columns 8.69"(1) Full PagesFull pages should be made up 9.55"wide by 11.5" deep.(2) Double TrucksAvailable in 11 columns wide by11.5" deep only. Full column widthis 21". Full depth is 11.5" deep.

Plate Ready Ad MaterialSpot Color: When creating ads withSpot Color, prepare for CMYKprocess color output, using thePioneer Press Premixed Spot ColorInks Guide (furnished on request).You must convert the PMS(Pantone) color to the CMYKequivalent using the Premixed SpotColor Inks Guide.Full Color: Full color ads must beprepared for CMYK process coloroutput.Format: Please submit electronicdigital files only. Portable DocumentFormat (.pdf ) files created fromAdobe Acrobat Distiller 3.0 or 5.0are strongly preferred. All fontsshould be embedded. A guideline forcreating .pdf documents with distill-er preferences is available from youraccount executive via email or atadcentral@pioneerpress.com.PDF files created with AdobeInDesign should not be saved directlyto .pdf, but rather exported and dis-tilled from the full Adobe AcrobatDistiller. (InDesign distiller is notfull-featured.)Files created with QuarkXPress 3.32 or4.11 from PC and Mac are supported.Quark’s “Collect for Output” should beused. Be sure to include screen andprinter fonts. Files should be stuffedinto a self-extracting archive (.sea). It isstrongly suggested any ad with morethan 10 components be submitted as apdf.Rotating or scaling graphics is betterdone in Photoshop rather thanQuark. If the file is made into a .pdf,however, it does not matter wherescaling and rotating is done.PostScript printer files (.ps) from anycomputer application are acceptable.These files include fonts and caneasily be distilled into .pdf files. Ifmade on Mac, these files must bestuffed into a self-extracting archive

(.sea).Most applications can export to .eps.If fonts necessary to process a file arenot embedded or included, the St.Paul Pioneer Press may substitutefonts. Please include a laser proof ofany .eps file that will be used as fin-ished ad. A digital ad should be prepared tothe actual size that it will appear inthe newspaper.The newspaper does not trim paper,so bleeds are not appropriate.Line art can be scanned as black andwhite bitmaps.If scanned art has screened material,it should be scanned at 1200 dpioptical resolution. A resolution of800 dpi will suffice for line-only art.Photo resolution (grayscale and colorphotos) should be 150 sample per inch.Select premixed spot color inks fromthe Saint Paul Pioneer Press colorchart or color book, which are avail-able from your account executive.Before sending a file, speak with anaccount executive to place a spacereservation.Send ads via the Web by going to:http://ads.pioneerpress.com and fill-ing in the form. PDF is the best for-mat (no stuffing necessary). The filewill go to AdCentral.Send ads via AdSend. Pioneer Presscode: MNPAUThis service is offered throughAssociated Press using ISDN telephoneor satellite to send .pdf ads to newspapers.The Saint Paul Pioneer Press pre-processes all electronic ads to checkfor proper fonts and colors, and todetermine if the PostScript is properPostScript code. Submitted ad mate-rial not meeting specifications is noteligible for adjustment if publishedincorrectly.

Electronic TearsheetsAll requests for tearsheets for displayads will be delivered electronically.Please contact your account executivefor details.

Mechanical Requirements

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Camera-Ready Ads:A “camera-ready” ad is considered ready to print “as is.” If any changes, corrections, deletions or other handling is required the ad is not considered camera-ready and“proof ” or “no proof ” deadlines must be followed.

DeadlinesDEFINITIONS:Proof Deadlines:All printing materials, layout and copy must be receivedby the specified proof deadlines in order for the adver-tiser to receive proofs. If copy is accepted after the proofdeadline, no proof is shown to the advertiser. Credit will not be given for errors in ads or ad correc-tions submitted after deadlines.

Double Truck Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . All deadlines advance 24 hours.Double Truck Color Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reservation deadline is Two Weeks Prior to Deadlines Stated Above.One Color Ads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline is One Working Day Prior to Deadlines Stated Above.Two and Full Color Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline is Two Working Days Prior to Deadlines Stated Above.

*Space reservation must be called in to your account executive.

Please order color ads and double trucks early, limited availability.Cancellations are not accepted after camera-ready/no proof space reservation deadline.Please consult your account executive regarding deadlines for special sections and bannered features.

rev. 12/28/09

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Day of Publication Space Reservation Final Corrections DueMonday . . . . . . . . .Wednesday 5 pm . . . .Friday 2 pmTuesday . . . . . . . . . .Thursday 5 pm . . . . . .Monday 2 pmWednesday . . . . . . .Friday 5 pm . . . . . . . .Tuesday 2 pmThursday . . . . . . . . .Monday 5 pm . . . . . . .Wednesday 2 pmFriday . . . . . . . . . . .Tuesday 5 pm . . . . . . .Thursday 2 pmSaturday . . . . . . . . .Wednesday 5 pm . . . .Friday 2 pm

Saturday . . . . . . . . .Monday 4 pm . . . . . . .Wednesday noon

Tuesday Life . . . . . .Wednesday 5 pm . . . .Friday 2 pmWednesday Life . . . .Thursday 5 pm . . . . . .Monday 2 pmThursday EAT . . . . . .Friday 5 pm . . . . . . . .Tuesday 2 pmFriday Life . . . . . . .Tuesday 5 pm . . . . . . .Wednesday 2 pmSaturday Life . . . . .Wednesday Noon . . . .Thursday 2 pm

Travel . . . . . . . . . .Tuesday Noon* . . . . . .Tuesday Noon*

Life . . . . . . . . . . . . .Tuesday 5 pm . . . . . . . Thursday 2 pmMain, Local & Sports Wednesday 5 pm . . . . Friday 2 pmBusiness . . . . . . . . .Wednesday 5 pm . . . .Friday 2 pmTV Weekly Monday prior to Thursday prior to . . . . . . . . . . . . . . . . .publication date/ Noon . .publication date /5 pmComics 5 Mondays prior to publication date

NO PROOF/CAMERA READY

Day of Publication No Proof Copy Due Camera Ready Copy DueThursday 5 pm . . . . . .Thursday 5 pm . . . . . . . . .Friday 2 pmFriday 5 pm . . . . . . . .Friday 5 pm . . . . . . . . . . .Monday 2 pmMonday 5 pm . . . . . . .Monday 5 pm . . . . . . . . . .Tuesday 2 pmTuesday 5 pm . . . . . . .Tuesday 5 pm . . . . . . . . . .Wednesday 2 pmWednesday 5 pm . . . .Wednesday 5 pm . . . . . . . .Thursday 2 pmThursday 5 pm . . . . . .Thursday Noon . . . . . . . . .Friday 2 pm

Monday 4 pm . . . . . . . .Tuesday 5 pm . . . . . . . . . .Wednesday Noon

Thursday 5 pm . . . . . .Thursday 5 pm . . . . . . . . .Friday 2 pmFriday 5 pm . . . . . . . .Friday 5 pm . . . . . . . . . . .Monday 2 pmMonday 5 pm . . . . . . .Monday 2 pm . . . . . . . . . .Tuesday 2 pmTuesday 5 pm . . . . . . .Wednesday 2 pm . . . . . . . .Wednesday 2 pmWednesday Noon* . . .Wednesday Noon . . . . . . . .Thursday 4 pm

Tuesday, Noon* . . . . .Tuesday, Noon* . . . . . . . . .Wednesday 2 pm

Wednesday Noon* . . .Wednesday Noon . . . . . . . .Thursday 2 pm

Thursday 5 pm . . . . . .Thursday 5 pm . . . . . . . . .Friday 2 pmThursday Noon* . . . . .Thursday Noon . . . . . . . . .Friday 2 pmTuesday prior to Thursday prior to Thursday prior topublication date/ Noon publication date /Noon publication date/Noon

Product OverviewThe Pioneer Press brings readers distinctive coverage they won’t find anywhere else. With its focus on local news, thePioneer Press is proud to be the hometown newspaper for readers in the Twin Cities' East Metro Area. Readers knowthey can count on the Pioneer Press for outstanding coverage, groundbreaking investigations, engaging personalities,and not-to-be-missed stories about people, places and things to do.The Pioneer Press enables advertisers to target geographic, demographic and specific lifestyle audiences with regular weeklyfeatures, special sections and inserts.

DAILY LIFE, WEEKEND LIFE andSUNDAY LIFEReaders’ highest-interest lifestyle topics– food, shopping, families, relationshipsand health – are featured every day.

LOCAL NEWSThe Pioneer Press publishes local newsin five community editions, bringingreaders more stories about their neigh-borhoods, people and places they know,things to do, schools, police reports andgovernment and business news, plus adsand savings from stores where they shop.NEW!BUSINESSPioneer Press business coverage offersmore news about business trends, devel-opments and people.

SPORTSDaily and Sunday sections, ranked among the nation’s best in our circula-tion category by the Associated PressSports Editors, offer more news aboutpro, college and prep teams – with morestats, scores and photos.

COMICSReaders find their favorites each day,from “Doonesbury” and “Garfield” to“For Better or For Worse.”

CLASSIFIED MARKETPLACEReaders’ one-stop shop for buying, sell-ing and employment needs.

TRAVEL SundaysCoverage can take readers around theworld, or help them get ready for aquick escape next weekend. InsideTravel, find Great Outdoors, articles andtips about everything readers love to dooutside on land or on water. It helpsMinnesotans make the most of allfour seasons.

TV WEEKLY SundaysFamily viewing and prime-time informa-tion at-a-glance.

PARADE SundaysAppearing exclusively in our market inthe Pioneer Press.

EAT ThursdaysThe section, packed with food and restau-rant news, is a weekly favorite of PioneerPress readers.

MyTCcars.com Thursday-SundayFind cars by make, model and year.

MyTChome.com SaturdaysNew home and remodeling tips, floorplans, decorating and news onneighborhoods.

Other PublicationsFree publications in key categories thattouch readers’ lives – their jobs and theirhomes – are distributed at more than1,000 locations across the Twin Cities.

MyTChome.com magazineMonthly magazine puts real estateoptions at readers’ fingertips.

TWIN CITIES SPACES MAGAZINEThe magazine – covering Spaces, Facesand Places in the Twin Cities with a distinctive local flair – is distributed toselect upper-demographic householdsmetrowide. Complimentary copies alsoare distributed in partnership with a toplocal grocer, nursery and interior designcenter.

OTHER PRODUCTSImpact Notes, Print & Delivers, PlasticBags/Samples, Comic Spadea or ComicGatefolds.

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19. POLICYA. The advertiser agrees that by placing anadvertisement in the Saint Paul PioneerPress the advertiser licenses the Saint PaulPioneer Press, on a non-exclusive basis, allcopyrights and ownership rights in theadvertisement, including the right to publish,reproduce, display, adapt, transmit or producederivative works in any medium, includingany digitized or electronic medium. Theadvertiser authorizes the Saint Paul PioneerPress to bring suit in the Saint Paul PioneerPress’ discretion and at the Saint PaulPioneer Press’ expense for any unauthorizeduse, reproduction, display, distribution orperformance of the advertisement as itappears in the Saint Paul Pioneer Press orfor its unauthorized alteration. Nothing shallprevent the advertiser from placing the sameor similar advertisement in any other media,or from bringing suit on its own behalf andat its own expense to enforce its copyrightinterests in the advertisement.The advertiser agrees that photographsand/or original work created by the PioneerPress shall remain the exclusive property ofthe Pioneer Press and may not be used forany other purpose without the written con-sent of the Pioneer Press AdvertisingDirector/Display Sales or the AdvertisingDirector/Classified and Online.By submitting an advertisement for publication the advertiser accepts all termsand conditions set forth in this rate card.B. Advertising simulating news must beslugged “Advertisement” in at least 10 pointtype at the top of the ad. The word “adver-tisement” is to appear once for a 1, 2 and 3 column ads and twice for 4, 5 and 6 columnads. Typestyle, page, columns and ad designcannot resemble Pioneer Press news style.C. Advertisements are measured cut-off ruleto cut-off rule.D. The newspaper reserves the right tochange rules and regulations as set forth inthis rate book with 28 days notice. Anychanges or additions covered by letter orprinted notice will be considered supplemen-tary to this rate book upon issuance of suchletters or notices.E. Publisher reserves the right to reject or cancel any advertisement at any time.F. General advertising rates apply to all non-retail advertisers such as automotive dealer associations, financial, insurance,telecommunications, e-commerce, trans-portation carriers, manufacturers, distribu-tors, brokers, etc.; companies located outsideof the Twin Cities retail trade zone as shownon the ABC Audit report; commissionableadvertising agencies; and mail order compa-nies. The classification of all advertising willbe determined by the company.G. All copy of a drug, tobacco, alcohol ormedical nature must adhere to Pioneer Pressstandards. Copy should be received in adequate time for clearance.H. Printing materials supplied by the

advertiser will be destroyed after 30 daysunless reasonable return instructions are supplied with the materials.I. Samples of all mail order items arerequired for examination prior to publicationof advertising.J. Publisher is not responsible for omissionsor errors of key numbers when not included in original materials.K. Insurance, franchise investment, realestate and other advertisers subject to localand/or state licensing must be properlylicensed.L. A retail advertiser may contract for space to be used within one year. The annual bulkcontract rate is determined by adding daily,Saturday and Sunday space together.Advertising space billed at preprint rates andrun in preprinted sections (printed by some-one other than the Pioneer Press) will becounted toward completion of the rateearned. However, short rates will be madeonly to the extent of non-preprinted space.Contract rates are determined by the numberof inches used in an individual paper.Contracts will not be back-dated more than28 days.M. Should any government body levy a tax on any advertising covered by this rate card,such tax discussion will become an additionalcharge to the advertiser, over and above therates mentioned herein.N. The acceptance of all retail advertising issubject to the conditions set forth in generalcontracts and the approval of the publisher.O. Representatives of the Pioneer Press are not authorized to make any deviations fromthese published rates and regulations, eitherorally or in writing.P. Failure to receive copies of publicationscontaining advertisements or disagreementsconcerning space published will not be considered a reason to delay payment.Claims for adjustment must be submitted tonewspaper within 28 days of publication.Q. The Saint Paul Pioneer Press does notpay placement and/or commission fees inexcess of 15% of the gross ad cost.R. The advertiser and any agent or agencyrepresenting the advertiser each agree todefend, indemnify and hold harmless thePioneer Press against any and all loss, liabili-ties or claims (including, without limitation, reasonable attorney’s fees and other costs associated with such loss, liabilities orclaims) asserted or established against thePioneer Press as a result of an advertisementpublished on the request of the advertiser,agent or agency or the failure to publish anysuch advertisement (unless such failure iscaused by the gross neglect of the PioneerPress) against any amounts paid in settle-ment thereof. The liability of the advertiser,agent and agency shall be joint and several.The Pioneer Press shall not be liable for fail-ure to publish an advertisement, except forthe refund of any amount prepaid for thepublication of that advertisement. The

Pioneer Press shall not be liable for errors inany advertisement published unless theerrors are clearly marked by the advertiser onproofs returned to the newspaper withindeadline requirements. If the advertisement is not ordered in time toreceive proofs or if proofs are not requestedand returned by the advertiser, the PioneerPress shall not be liable to any extent forerrors. Deadlines are subject to revisions tomeet special holiday needs. Except for thislimited liability the Pioneer Press disclaimsall warranties, implied or expressed, includ-ing, without limitation, warranties of mer-chantability and fitness of purpose.S. The sole and exclusive remedy, at law orin equity, for the newspaper’s liability forerrors in any published advertisement,marked on proofs as required above, shall belimited to either republishing the advertise-ment or crediting the cost of that portion ofthe advertisement occupied by the error atthe option of the publisher. The advertiseragrees that requests for such republication orcredit will be made within 28 days ofinvoice. In no event shall the Pioneer Pressbe liable for incidental or consequentialdamages nor shall it be subject to injunctiverelief.Advertisers providing the Pioneer Press withcamera-ready materials supplied by a thirdparty shall not receive credit from thePioneer Press for errors in ad content.T. While the Pioneer Press will make everyeffort to place ads as requested in selected sections, we do not guarantee positions. TheMain News Section and the Local Sectionare considered to be “Main News.”U. The Pioneer Press does not accept AdultEntertainment category advertising except inClassified. Contact Tami Dorle at (651) 228-2141 for rates and information.V. Absolutely no changes to Sunday ads willbe allowed the Saturday prior.

Retail Rates

15

345 Cedar Street, Saint Paul, MN 55101 (651) 222-1111

GENERAL INFORMATIONBUSINESS NAME _____________________________________________________________DBA ________________________________PHONE NO. (______)__________________

STREET ADDRESS _____________________________________________________________CITY ________________________________STATE________ZIP______________________

MAILING ADDRESS ___________________________________________________________CITY ________________________________STATE________ZIP______________________

ACCOUNTS PAYABLE PHONE NO. (______)________________ EXT.________CONTACT PERSON_______________________________________________________________________

TYPE OF BUSINESS__________________________________________DATE BUSINESS STARTED_______________PRESENT OWNERS SINCE__________________________________

DATE OF INCORPORATION________________________STATE OF INCORPORATION__________________FEDERAL TAX I.D.#______________________________________________

IF COMPANY IS A SUBSIDIARY NAME OF PARENT COMPANY___________________________________________________________________________________________________

THIS BUSINESS IS A: � CORPORATION � PARTNERSHIP � LIMITED PARTNERSHIP � PROPRIETORSHIP � FRANCHISE

NAME OF PRINCIPAL ______________________________________________________TITLE ________________________________HOME PHONE (______)_________________

HOME ADDRESS __________________________________________________________CITY ________________________________STATE_________ZIP______________________

SOCIAL SECURITY NO._____________________________________________________

NAME OF PRINCIPAL ______________________________________________________TITLE ________________________________HOME PHONE (______)_________________

HOME ADDRESS______________________________________________________________CITY ________________________________STATE_________ZIP______________________

SOCIAL SECURITY NO._____________________________________________________

MEDIA REFERENCES:NAME ____________________________________________________________________________________________________PHONE NO.(______)_______________________

ADDRESS ________________________________________________________________CITY ________________________________STATE_________ZIP______________________

ACCOUNT NO.___________________________________________________________

NAME ____________________________________________________________________________________________________PHONE NO.(______)_______________________

ADDRESS ________________________________________________________________CITY ________________________________STATE_________ZIP______________________

ACCOUNT NO.___________________________________________________________

SUPPLIER REFERENCES:NAME ____________________________________________________________________________________________________PPHONE NO.(______)_______________________

ADDRESS ________________________________________________________________CITY ________________________________STATE_________ZIP______________________

ACCOUNT NO.___________________________________________________________

BANK:BANK NAME _________________________________________________________________________________ACCOUNT NO._________________________________________

ADDRESS ____________________________________________________________________________________PHONE NO.____________________________________________

CITY, STATE, ZIP _______________________________________________________________________________BANK CONTACT_________________________________________

CREDIT AGREEMENTCUSTOMER VERIFIES THAT THE ABOVE INFORMATION IS TRUE AND CORRECT AND AUTHORIZES ANY PERSON TO RELEASE INFORMATION TO THE PIONEER PRESS. CUSTOMER AGREES TO PAY ATTOR-NEY'S FEES AND COLLECTION COSTS INCURRED IN THE COLLECTION OF ANY DELINQUENT ACCOUNT. CUSTOMER ALSO AGREES TO PAY FOR ANY AND ALL ADVERTISING PLACED UNDER ITSACCOUNTS, WHETHER AUTHORIZED BY THE CUSTOMER OR ANY PERSON ON HIS BEHALF. ALL CHANGES IN THE OWNERSHIP OR MANAGEMENT OF THE CUSTOMER AND ANY MATTER CONCERNINGTHE EXTENSION OF CREDIT OR PAYMENT OF A DEBT MUST BE COMMUNICATED TO THE CREDIT MANAGER IN WRITING AND NOT ONLY TO ANY REPRESENTATIVE OF THE SALES DEPARTMENT. I, WE,FURTHER AGREE THAT SHOULD IT BE NECESSARY FOR THE SAINT PAUL PIONEER PRESS TO INSTITUTE ANY LEGAL PROCEEDINGS FOR THE COLLECTION OF ANY BALANCE DUE UNDER THIS ACCOUNT,I, WE, AGREE TO PAY A REASONABLE ATTORNEY'S FEE TO BE FIXED BY THE COURT THEREIN AND ALL COSTS OF SUIT.

ALL ACCOUNTS ARE DUE AND PAYABLE ON THE 30TH OF THE MONTH FOLLOWING PUBLICATION.

X_______________________________________________________________________SIGNATURE AND TITLE APPEAR HERE

TYPE OR PRINT SIGNATURE NAME AND TITLE HERE________________________________________________________DATE____________________________

GUARANTYIN CONSIDERATION OF THE SAINT PAUL PIONEER PRESS, PUBLISHED BY NORTHWEST PUBLICATIONS, INC., HEREINAFTER CALLEDTHE PUBLISHER, ACCEPTING AND PUBLISHING ANY ADVERTISING AFTER THIS DATE FOR AND ON BEHALF, OR AT THE REQUESTOF THE ADVERTISER LISTED ABOVE (WHICH TERM INCLUDES ADVERTISING AGENCIES OR AGENTS), THE UNDERSIGNED HERE-BY PERSONALLY GUARANTEES TO THE PUBLISHER THE PAYMENT OF ANY SUMS NOW OWING AND ALL SUMS TO BECOME DUETHE PUBLISHER HEREAFTER FOR ADVERTISING AND ANY OTHER WORK, HERETOFORE OR HEREAFTER, PUBLISHED OR PER-FORMED FOR SAID ADVERTISER OR AT THE REQUEST OF THE ADVERTISER, WHETHER SAID SUMS ARE OWING OR BECOME DUEUNDER CONTRACT OR AN OPEN ACCOUNT, AND THE UNDERSIGNED WAIVES DEMAND FOR PAYMENT AND NOTICE OR NON-PERFORMANCE AND NONPAYMENT. THE UNDERSIGNED ALSO AGREES TO PAY ANY AND ALL COSTS AND EXPENSES OF COL-LECTION AND SUIT, INCLUDING A REASONABLE ATTORNEY FEE, INCURRED BY THE PUBLISHER IN ENFORCING ITS RIGHT TO PAYMENTAGAINST THE ADVERTISER AND THE UNDERSIGNED IN ACCORDANCE WITH THIS GUARANTY.

X________________________________________________________________ _____________________________SIGNATURE TITLE DATE

APPLICATION FOR CREDIT

FOR OFFICE USE ONLY

CLASSIFIED ACCT. # __________________________

DISPLAY ACCT. #______________________________

SIGNED:______________________________________CREDIT MANAGER

YOUR SIGNATURE ON THE APPLICATION IS ALSOAUTHORIZATION FOR THE BANK TO RELEASE THEINFORMATION REQUESTED.

Form 68

Saint Paul PLEASE COPY