2009 Tire
Inflation and
Attitudinal
Study
May, 2010
2009 Tire Maintenance Study
CONTENTS
1. Stakeholders
2. Background
3. Methodology
4. Vehicles Surveyed
5. Tire Data
6. Tire Care Attitudes & Habits
2
2009 Tire Maintenance Study
STAKEHOLDERS
The Rubber Association of Canada is the national trade association representing
the interests of tire manufacturers.
The Consumer Tire Inflation Study is part of The Rubber Association of Canada’s
Consumer Tire Education Initiative.
http:// www.rubberassociation.ca
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2009 Tire Maintenance Study
STAKEHOLDERS
DesRosiers Automotive Consultants Inc. (DAC) has, for nearly 25 years, been a
primary source of market research and management consulting to Canada’s
automotive sector.
Our clients have included companies from along the full length of the automotive
sector supply chain, from raw material suppliers to OE parts suppliers, vehicle
assemblers, dealer organizations and aftermarket manufacturers and distributors.
As well, we have completed assignments for government departments and
agencies at all levels, industry associations and have worked extensively with
financial institutions providing sector analysis and market risk due diligence
services.
http://www.desrosiers.ca
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2009 Tire Maintenance Study
STAKEHOLDERS
Natural Resources Canada’s Office of Energy Efficiency (OEE) is Canada's
centre of excellence for energy conservation, efficiency and alternative fuels
information. The OEE is mandated to strengthen and expand Canada's
commitment to energy efficiency in order to help address the Government of
Canada's policy objectives.
In addition, the OEE offers grants and incentives and other resources, including
workshops for professionals, statistics and analysis, awards and hundreds of free
publications
http://oee.nrcan.gc.ca
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2009 Tire Maintenance Study
STAKEHOLDERS
AUTO21 is a multi-disciplinary, auto-related research and development (R&D)
initiative established by the Canadian Federal Networks of Centres of Excellence
(NCE) program.
The federal government established the AUTO21 NCE to help position Canada
as a leader in automotive research and development. To achieve this mandate,
AUTO21 supports researchers at universities across the country who are working
on innovative, applied auto-related research.
Partnering the public and private sectors, AUTO21 currently supports more than
300 researchers across Canada working on 54 auto-related projects in a variety
of areas.
http://www.auto21.ca
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2009 Tire Maintenance Study
BACKGROUND
The Consumer Tire Inflation Study sampled consumers in six locations across
Canada to determine current knowledge, attitudes, and practices regarding their
vehicle tire inflation pressure.
Toronto
SherbrookeFredericton
WinnipegCalgary
Vancouver
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2009 Tire Maintenance Study
BACKGROUND
Objective
• The 2009 Tire Study serves to determine the current knowledge levels
and motivators of Canadian consumers in regards to tire inflation and
tire maintenance.
• Specifically, this study was implemented to determine if Canadians have
improved their tire inflation habits since 2003, when a national under
inflation problem was revealed by a similar study.
• The 2003 study set the benchmark for the level of tire inflation
(under/over inflation) across Canada. The current study was designed
to replicate its predecessor as closely as possible in order to provide an
“apples to apples” comparison with the results from 2003.
8
2009 Tire Maintenance Study
BACKGROUND
Data
• The results presented represent the complete data set, consisting of
1,811 survey respondents.
• For some questions, some survey data was omitted, either due to lack
of respondent willingness to answer said question, or to ensure quality
control in the case of survey inconsistencies. These adjustments were
few and minor, and do not affect the statistical relevance of the study.
9
2009 Tire Maintenance Study
BACKGROUND
Data
• The data set is national in scope, representing respondents from
Vancouver in the West to Fredericton in the East.
• Statistically, the total sample is large enough so that the overall results
are accurate to within 2.5 percentage points, nineteen times out of
twenty.
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2009 Tire Maintenance Study
• 300 consumer interviews in each of 6 locations across Canada for a
total sample of 1800.
• Vancouver - University of British Columbia
• Calgary – University of Alberta
• Winnipeg – University of Manitoba
• Toronto – University of Toronto
• Sherbrooke - L'Université de Sherbrooke
• Fredericton – University of New Brunswick
• Consumer interviews plus field data collection coordinated by AUTO21
• Vehicles were sampled based on a segment quota system derived from
current vehicle registration data for each location.
METHODOLOGY
Overview
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2009 Tire Maintenance Study
• Through AUTO21, engineering professors at each location were
approached, who in turn, hired engineering students to perform the
survey.
• Preference was given to 4th year and graduate students.
• The students and professors were trained by DAC in all areas of the
survey process, including a walk-through of the survey and where to
find certain information, proper measuring techniques, safety
procedures, vehicle criteria, and strategies for approaching drivers and
conducting a successful survey.
METHODOLOGY
Survey Agents
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2009 Tire Maintenance Study
• Private passenger
vehicles. Not commercial
usage.
• Under 4536KG (10,000lbs)
gross vehicle weight rating
(GVRW)
• Avoided vehicles that had
non-original specification,
or dual rear wheels and
tires.
• Location-specific vehicle
segment criteria.
METHODOLOGY
Vehicle Selection Criteria
13
2009 Tire Maintenance Study
• Consumers were approached at self-service filling stations and asked
questions about their knowledge and practices regarding the
maintenance of their vehicles tire pressure.
• The interview took 12 – 15 minutes. During this interview, tire pressure
and tread depth data were collected from the consumer’s vehicle as
well as the vehicle make, model, VIN number, and GVWR.
• No consumer names, addresses, or license plate information were
collected and all individual data collected during this study will be kept
strictly confidential.
METHODOLOGY
Survey Process
14
2009 Tire Maintenance Study
• To help educate
consumers on this
important topic,
participating consumers,
and those who declined,
were provided with tread
depth indicator cards
and brochures published
by the Rubber
Association of Canada
and Transport Canada
that provide valuable
information on proper tire
maintenance and road
safety.
METHODOLOGY
Survey Process
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2009 Tire Maintenance Study
• Vehicle Identification Number (VIN)
• Gross Vehicle Weight Rating (GVWR)
• Tire Markings (Sizing)
• Tire Pressure
• Tire Tread Depth
METHODOLOGY
Key Data Fields
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2009 Tire Maintenance Study
• For the purpose of this study, tire
pressure was measured in
pounds per square inch (PSI)
using only the instruments
provided.
• Team members replaced any
missing valve caps with stock
provided.
• Consumers were notified of a
marked difference in the
pressure levels in one or more of
their 4 tires.
METHODOLOGY
Tire Pressure Measurement
17
2009 Tire Maintenance Study
• Normally, tires should be measured “cold” – when they have been driven for
less than 2 km or have been stationary for at least 3 hours. Due to the
logistics of the data collection, it was not possible to guarantee “cold” tire
samples.
• At the same time, all service station locations were situated in urban areas,
predisposing them to a larger “cold” tire sample
• The tire measurement procedure was consistent with what was performed in
2003, allowing for comparison between the two studies.
METHODOLOGY
Tire Pressure Measurement
18
2009 Tire Maintenance Study
• For the purpose of this study, tire
tread depth was measured in
32nd of an inch using only the
instruments provided.
• Team members measured the
centre of the tire tread for tread
depth avoiding contact with tire
wear bars.
METHODOLOGY
Tire Tread Depth
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2009 Tire Maintenance Study
• In consideration of consumer safety, team members, to the best of their
ability, informed consumers if the following tire/wheel conditions were
observed during field data collection:
• Excessive tire wear
• An imbedded object or cut in the tire sidewall
• An imbedded object in the tire tread
• Separation of tread.
• Excessive damage to the rim
• Visible damage to tire valve
METHODOLOGY
Public Safety Issues
20
2009 Tire Maintenance Study
VEHICLES SURVEYED
• The sample
representation is
slightly younger
than that of the
national fleet.
2006-201029%
2002-200535%
1997-200125%
1996 & Earlier8%
Model Year Distribution
21
2009 Tire Maintenance Study
VEHICLES SURVEYED
• A higher proportion
of passenger cars
were surveyed
relative to Canadian
registrations.
• Lower light truck
representation was
seen among pick up
trucks and vans. Small / Sport Car40%
Large / Luxury Car26%
Small Sport Utility9%
Large Sport Utility10%
Pick Up Truck6%
Van9%
Segmentation Distribution
22
2009 Tire Maintenance Study
VEHICLES SURVEYED
• The proportion of
import nameplate
vehicles surveyed
(vs. domestic) is
higher than that
present in the
Canadian fleet mix.
• However, the
subgroups are well
represented within
each respective
domestic/import
designation.
GM20%
Ford10%
Chrysler9%
Toyota/Lexus16%
Honda/Acura13%
Other Japanese
15%Europe
12%
Korea5%
Nameplate Distribution
23
2009 Tire Maintenance Study
VEHICLES SURVEYED
• The spectrum of
odometer readings
is relatively even
across the sample.
0-50K29%
50-100K25%
100-150K20%
150-200K13%
200K+13%
Odometer Readings (Km)
24
2009 Tire Maintenance Study
CONSUMERS SURVEYED
• The age of the
consumers
sampled reflects
the age of drivers
across Canada.
16-2425%
25-4549%
46-6923%
70+3%
Age Distribution
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2009 Tire Maintenance Study
CONSUMERS SURVEYED
• More men
responded to the
survey than
women.
• The male/female
split is much closer
to even than the
2003 study (70:30).
Male59%
Female41%
Male / Female Mix
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2009 Tire Maintenance Study
TIRE DATA
0
50
100
150
200
250
300
350
400
450
500
550
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41+
Resp
on
se
s
PSI
Recommended Tire Pressure
Front Tire
Rear Tire
• Recommended tire pressure varies across a broad range, as vehicle sizes
and weights differ. The majority of OEM recommended tire pressure falls
under 30, 32, and 35 psi..
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2009 Tire Maintenance Study
TIRE DATA
48.8%
71.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2009 2003
Vehicles with at least One Over/Underinflated Tire:
2009 vs. 2003
• Tire inflation in Canada has
improved vastly from the
2003 study to the 2009
study, as the proportion of
vehicles with at least one
tire more than 10% above
or below OEM
recommendation fell from
71% to 49%.
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2009 Tire Maintenance Study
TIRE DATA
200910.5%
200931.5%
20099.7%
200930.3%
200323.0%
200356.0%
200317.0%
200340.0%
0%
10%
20%
30%
40%
50%
60%
At least 1 tire underinflated by more than 20%
At least 1 tire underinflated by more than 10%
At least 1 tire overinflated by more than 20%
At least 1 tire overinflated by more than 10%
Inflation Problems per Vehicle: 2009 vs. 2003
• Improvements in both under and overinflation are evident in the 2009 study.
Of particular note, underinflation of at least one tire has subsided, falling from
56% in 2003 to 32% in 2009.
29
2009 Tire Maintenance Study
TIRE DATA
• Improved consumer education, awareness and attitudes
• Increase in tire changeovers (for winter tires – spring and fall)
• Advanced technology – nitrogen inflation and the proliferation of Tire
Pressure Monitoring Systems
• Differences in the average ambient temperatures recorded during each
study – the 2003 study was performed in the winter while the 2009 study
was performed in the summer/fall.
30
Possible Rationale for Improved Tire Inflation Results
2009 Tire Maintenance Study
TIRE DATA
59.1%
66.9%
45.5%
57.7%53.0%
20.3%
68.0%
77.0%
63.0%69.0%
75.0%70.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Proportion of Vehicles With at Least One Problem Tire (By Inflation): 2009 vs. 2003
(more than + or – 10%) – By Survey Site
2009 2003
National Average 2009
National Average 2003
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2009 Tire Maintenance Study
TIRE DATA
40.9% 42.6%
51.2%
60.5% 59.8%57.0%
67.0%
75.0% 77.0%83.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0-50K 50-100K 100-150K 150-200K 200K+
Proportion of Vehicles With at Least One Problem Tire (By Inflation): 2009 vs. 2003
(more than + or – 10%) – By Odometer Reading (Km)
2009 2003
National Average 2009
National Average 2003
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2009 Tire Maintenance Study
TIRE DATA
OVERALL 0-50K 50-100K 100-150K 150-200K 200K +
At least 1 tire under
inflated by more
than 10%
32% 21% 27% 39% 37% 40%
At least 1 tire under
inflated by more
than 20%
11% 5% 9% 15% 15% 14%
At least 1 tire over
inflated by more
than 10%
30% 26% 27% 31% 38% 39%
At least 1 tire over
inflated by more
than 20%
10% 8% 7% 10% 10% 15%
All Tires Acceptable
(within + or - 10%)51% 59% 57% 49% 40% 40%
Tire Inflation Summary(by Odometer Reading – Km)
33
2009 Tire Maintenance Study
TIRE DATA
32.7
32.7
32.2
32.2
29.8
29.6
29.6
29.6
25 26 27 28 29 30 31 32 33 34
Rear Right
Rear Left
Front Right
Front Left
2009Actual
Recommended
• Front tires tend to be
more underinflated than
rear tires.
• In 2009, underinflated
front tires were about 3
PSI below
recommendation,
versus 4 PSI in 2003.
Similar improvements
are seen on rear tires
as well.
34
Average Tire Pressure vs. Recommended Pressure (if Under Inflated)
31.9
31.9
31.7
31.7
27.9
28.1
28.6
28.7
25 26 27 28 29 30 31 32 33 34
Rear Right
Rear Left
Front Right
Front Left
Pressure in PSI
2003 Actual
Recommended
2009 Tire Maintenance Study
TIRE DATA
32.7
32.7
32.2
32.2
35.0
35.1
35.4
35.4
25 26 27 28 29 30 31 32 33 34 35 36
Rear Right
Rear Left
Front Right
Front Left
2009Actual
Recommended
• Similar to underinflation,
front tires tend to be
more overinflated than
rear tires.
• A slight improvement
among overinflated tires
is seen in 2009 versus
2003.
35
Average Tire Pressure vs. Recommended Pressure (if Over Inflated)
31.9
31.9
31.7
31.7
34.1
34.1
35.1
35.3
25 26 27 28 29 30 31 32 33 34 35 36
Rear Right
Rear Left
Front Right
Front Left
Pressure in PSI
2003 Actual
Recommended
2009 Tire Maintenance Study
TIRE DATA
15.4%
23.5%
23.7%
19.0%
7.9%
11.6%
13.0%
8.0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Light Truck - Under
Passenger Car - Under
Light Truck - Over
Passenger Car - Over
Proportion of Vehicles with at Least One Tire Over/Under Inflated
11%-20% More Than 20%
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2009 Tire Maintenance Study
TIRE DATA
0-21%
3-410%
5-631%
7-834%
9-1019%
11-124%
13-141%
15 & Over0%
Overall Tread Depth(measured in 32nds of an inch)
• The average tire had a
tread depth of 7/32” in
2009.
• Among the 7,000 tires
measured, only 74 were
recorded as having a
tread depth of 2/32” or
less, the legal and safety
minimum requirement.
This equates to 1% of all
tires.
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2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
When vehicle last serviced
31%
Within last year27%
Within last two years or
more5%
Winter/Spring changeover
7%
Never16%
Don't Know14%
“When was the last time you had your tires rotated” -
Unaided
2009
38
When vehicle last serviced
26%
Within last year31%
Within last two years or
more4%
Winter/Spring changeover
12%
Never17%
Don't Know10%
2003
• More than half of total respondents indicated having their vehicle’s tires rotated either
the last time it was serviced or within the twelve months previous – in both the 2003
and 2009 studies.
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
When vehicle last serviced
29%
Within last year26%
Within last two years or
more8%
Never19%
Don't Know18%
“When was the last time you had a wheel alignment” -
Unaided
2009
39
When vehicle last serviced
22%
Within last year28%
Within last two years or
more9%
Never28%
Don't Know13%
2003
• The proportion of respondents who indicated “never” having a wheel alignment
performed declined from 28% in 2003 to 19% in 2009. Over the same period, “do not
know” responses rose from 13% to 18%.
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
When warm17% When cold
44%
Either16%
Don't know23%
“When is the best time to check tire pressure?” - Aided
2009
• Nearly half of Canadian
drivers are aware that it is
optimal to check tire
pressure when tires are
cold.
• Respondents who stated
“don’t know” made up
nearly a quarter of the
sample. Including “either”
responses, 39% of
Canadians do not know
when the best time to
check tire pressure is.
• “When cold” responses
tended to increase
consistently with
respondent age, rising
from 39.0% for 16-24 year
olds, to 58.6% for those
aged 70 years or older.
40
When warm22%
When cold38%
Either13%
Don't know27%
2003
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
4.39
4.6
4.61
4.42
4.68
4.07
4.46
4.46
4.47
4.51
Prevent tread separation
Improve handling
Longer tire life
Improve fuel economy
Overall vehicle safety
1 2 3 4 5
“Why is maintaining proper tire inflation important to you?” –
Aided (average among those who feel it is
important)
(out of 5)
2009
2003
• When asked to rate
each factor, most
respondents
considered all
areas very
important.
• From 2003 to
2009, “to improve
fuel economy”
increased in
importance,
ranking fourth in
2003 versus
second in 2009.
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2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
8%
5%
3%
6%
2%
3%
21%
24%
53%
4%
6%
6%
8%
17%
18%
21%
30%
57%
Other
Nothing/Don't know
Change in seasons
Time since last vehicle check/service
A tire pressure monitoring system
Someone else pointed it out
Part of regular routine
Noticed change in handling/steering
Tires looked low
0% 10% 20% 30% 40% 50% 60%
“What would lead you to check your tire pressure?” - Unaided
2009
2003
• Physical cues, such as the tire looking low or changes in handling/steering are the
major motivators for getting consumers to check their tire pressure.
42
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
12%
10%
5%
16%
14%
31%
22%
9%
3%
9%
17%
20%
26%
35%
Don't know
Other
Visually
Placard in the vehicle
Another person maintains the vehicle
Tire Sidewall Information
Owner's manual
0% 5% 10% 15% 20% 25% 30% 35% 40%
“How do you normally determine what pressure to set your tires?” -
Unaided
2009
2003
• More than a quarter of
drivers believe that
the appropriate tire
pressure is indicated
on the tire sidewall.
• 52% of respondents
know the correct
location to reference
recommended tire
pressure (owner’s
manual or placard),
compared to 38% in
2003.
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2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
1%
7%
6%
9%
8%
13%
64%
2%
6%
8%
15%
16%
19%
59%
Other
Does not check
Waits for vehicle servicing
Another person normally checks
Visually
Using the gauge on service station air pump
Using a personal air pressure gauge
0% 10% 20% 30% 40% 50% 60% 70%
“How do you normally check your tires for proper inflation?” - Unaided
2009
2003
• Personal air pressure gauges stand alone as the most common means of checking
tire pressure.
44
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
9%
6%
4%
24%
37%
39%
61%
4%
3%
6%
25%
43%
57%
69%
Don't Know
Other
Never/Does not normally check
Each change of seasons
When preparing for a long trip
When the car is serviced
Whenever they seem low
0% 10% 20% 30% 40% 50% 60% 70% 80%
“When do you normally check your tires for proper inflation?” - Aided
2009
2003
• Physical cues most
often determine when
a consumer checks
their tire inflation.
• Temporal and
situational factors are
also strong drivers,
such as when the car
is being serviced,
when preparing for a
long trip, and when
seasons change.
45
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
30%
46%
12%
7%
2% 3%
39%
49%
3%
7%
2% 2%
0%
10%
20%
30%
40%
50%
60%
Once a month or
more frequently
Every 2 to 6 months
Every 7 to 11 months
About yearly Every 2 to 3 years
Don't know/Not
stated
“How often do you check your tires for proper inflation? -
Unaided
2009
2003
• In 2009, 30% of respondents
indicated that they check
their tires for proper inflation
at least once a month, the
RAC’s recommended
interval.
• In 2003, 39% of drivers
indicated that they were
within this range.
46
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
6%
18%
1%
1%
5%
12%
23%
9%
31%
6%
6%
3%
3%
4%
21%
22%
23%
28%
Don't know
Other
Too difficult
Too dirty
Don't know how
It doesn't change that much
It's a waste of time/Not necessary
Didn't know I should
Can't be bothered
0% 5% 10% 15% 20% 25% 30% 35%
Reasons for not checking inflation more regularly - Unaided
2009
2003
• Considering that 30%
of respondents report
that they check their
tire inflation every
month or more often,
it is no surprise that
many do not believe
they should do so
more frequently.
• Regardless, there is
opportunity for
increased consumer
education.
47
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
4%
9%
13%
14%
23%
30%
50%
54%
2%
3%
17%
24%
27%
30%
47%
55%
Don't know
Other
By mail
With tire clinics
During traffic reports
Public service announcements
Advertising campaign
Notice on the gas pump
0% 20% 40% 60% 80%
“How do you think the industry and/or Government should inform consumers
about the importance of maintaining proper tire pressure?” - Aided
2009
2003
• More than half of
drivers surveyed
indicated that a notice
on the gas pump
would be a good way
to inform consumers
of the importance of
proper tire inflation.
• Intuitively, this seems
reasonable. There is
a higher propensity to
check fluids and tire
pressure when
stopped at a service
station, as the
required equipment
and potential products
are readily available.
48
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
Yes6%
No77%
Don't know17%
“Are your tires inflated with nitrogen?”
Yes7%
No93%
Green Valve Caps on Tire Valve Stems
• 6% of consumers indicated that they have nitrogen inflated tires. This corresponds
with actual readings, indicating that those who have nitrogen in their tires are
generally aware of it.
49
2009 Tire Maintenance Study
• In 2007, the U.S. government
mandated TPMS to come
standard on all new light vehicles.
This requirement was phased in,
with 70% of the total fleet required
to come equipped with TPMS in
2007. While Transport Canada
has yet to adopt such a policy,
most technology and features are
commonly shared between
vehicles within the two markets,
thus increasing TPMS
proliferation in Canada as well. Yes14%
No75%
Don't Know11%
“Is your vehicle equipped with a Tire Pressure Monitoring
System?”
50
TIRE CARE ATTITUDES &
HABITS
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
Aware of location
30%
Not aware of location
59%Said aware but wrong
11%
2009
• Including those who said
that they knew where the
Placard was, but could not
locate it when asked to,
70% of respondents did
not know where to find the
Placard for their vehicle, or
even that such a thing
exists.
• This represents a
significant opportunity for
consumer education,
especially among women
(vs. men), of whom only
17% said they were aware
of the Placard’s positioning
and could locate it.
51
Aware of location
39%
Not aware of location
55%
Said aware but wrong
6%
2003
Awareness of Location
of Tire Placard/Sticker
2009 Tire Maintenance Study
TIRE CARE ATTITUDES &
HABITS
Have used61%
Have not used36%
Don't know3% 2009
• Among the 30% of
consumers who know
where the placard/sticker
is located, 61% have
actually referenced it to
determine correct tire
information.
52
Have used62%
Have not used35%
Don't know3%
2003
Use of Placard/Sticker
to Determine Correct
Tire Information – if
aware of location
2009 Tire Maintenance Study
OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY
3.86
3.87
4.07
4.19
4.42
4.45
Following too closely
Consistently weaving through traffic
Fast and hard cornering
Habitual late braking
Speeding
Jackrabbit Starts
1 2 3 4 5
Average Rating of Aggressive Driving Practices as they Affect Fuel
Economy(out of 5)
• Canadians
consider jackrabbit
starts and
speeding to have
the greatest impact
on reducing fuel
efficiency.
53
2009 Tire Maintenance Study
2% 1% 2% 1% 1% 3%
3%6% 4% 1% 3%
1%
9%7%
16%15%
6% 4%5%
24%24%
27%40%
12%15%
27%
63% 67%
49%40%
80%76%
67%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
The Influence of Jackrabbit Starts on Fuel Economy –rating: 1 to 5
5 - Very Influential
4
3
2
1 - No Influence
54
OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY
2009 Tire Maintenance Study
2% 2%4%
2% 3% 2%
3% 2%6%
4% 4%8% 7%
15%13%
3%7%
2%
27% 30%
33% 47%
9%
19%
25%
61% 59%
42%35%
85%
69% 73%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
The Influence of Speeding on Fuel Economy – rating: 1 to
5
5 - Very Influential
4
3
2
1 - No Influence
55
OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY
2009 Tire Maintenance Study
3%4% 4% 5%
2% 3% 3%
5% 2%9%
4%2% 3%
9%
14%10%
20%
19%
6%10%
17%
26%30%
29% 40%
15%
19%
24%
52% 53%
37%32%
75%65%
48%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
The Influence of Habitual Late Braking on Fuel Economy – rating: 1 to 5
5 - Very Influential
4
3
2
1 - No Influence
56
OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY
2009 Tire Maintenance Study
3% 2%
4% 4% 7%
1%
7% 5%10% 6%
1%
10%
8%
18%18%
25%21%
3%
22%
19%
25% 30%
27% 39%
10%
21%
23%
47% 45%
34%29%
86%
40%49%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
The Influence of Fast and Hard Cornering on Fuel Economy – rating: 1 to 5
5 - Very Influential
4
3
2
1 - No Influence
57
OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY
2009 Tire Maintenance Study
6% 5% 9%
3% 3%
15%
2%
8%5%
12%
6% 5%
14%
4%
20%21%
30%
24%
8%
12%
22%
26% 30%
25%
42%
12%
19%
29%
41% 39%
24% 25%
72%
40% 43%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
The Influence of Consistently Weaving Through Traffic on Fuel Economy – rating: 1 to 5
5 - Very Influential
4
3
2
1 - No Influence
58
OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY
2009 Tire Maintenance Study
8% 10% 11% 11% 7%
3%4%
7%9%
17%10%
2%3% 3%
17%20%
35%
14%
12%6%
18%
27%
26%
17%
42%
15% 29%
35%
40%35%
20% 23%
64%59%
41%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
The Influence of Following too Closely on Fuel Economy – rating: 1 to 5
5 - Very Influential
4
3
2
1 - No Influence
59
OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
43.1%
66.2%
41.7% 37.9%
78.1% 81.2%
56.9%
33.8%
58.3%62.1%
21.9% 18.8%
Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Awareness of Provincial Scrap Tire Collection and Recycling System
AWARE
NOT
AWARE
AVG: 58.0%
AVG: 42.0%
60
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
2%
6% 7%
1%
1% 5%4% 1%
1%
15%
34% 26% 30%
4%10%
4%
29%
28% 39%
46%
27%
34%
9%
52%
33%26%
16%
69%
54%
87%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Satisfaction with the Manner in which Scrap Tires are Managed – rating: 1 to 5
5 - Very Satisfied
4
3
2
1 - Very Unsatisfied
61
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
54.9%
77.1%
54.4% 51.5%
77.1%81.8%
45.1%
22.9%
45.6% 48.5%
22.9%18.2%
Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Awareness that Recycling Fee is Charged when Purchasing New Tires
AWARE
NOT
AWARE
AVG: 66.0%
AVG: 34.0%
62
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
5% 5% 6%15%
1% 2% 2%
3% 6% 6%
6%
3%
12%
23%14%
27%
7%5%
2%
24%
24%34%
34%
28% 24%
8%
55%
41% 41%
18%
64% 65%
88%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Level of Support for the Fee that is Charged on New Tires (to finance recycling of scrap tires) – rating: 1 to 5
5 - Fully Support
4
3
2
1 - Do Not Support
63
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
46%
65%
35%
50%
68%
32%25%
3%
2%
6%
7%
1%
4%
1%
51%
34%
59%
44%
31%
64%73%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Satisfaction with What Happens to Tires when they are Scrapped
Scrap Tires are Being Recycled Responsibly
Do Not Approve of Recycling Options Being Taken
Don't Know/ Don't Care
64
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
3.92
4.17
4.29
4.31
4.44
Use of scrap tires as fuel (assuming proper environmental emission controls)
Using tire shred material as light weight fill in civil engineering projects
Using crumb rubber as an additive in asphalt
Using crumb rubber to make sport surfacing or playground material
Using scrap tires to make new rubber products
1 2 3 4 5
Average Desirability of Methods to Recycle Tires – Aided
(out of 5)
• The recycling of
scrap tires to make
new rubber
products is ranked
most desirable
among Canadian
consumers.
65
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
1% 1% 3% 3% 1% 1%
3% 3%5% 5%
3% 1%9% 7%
15%22%
1%6%
1%
25% 30%
33%
41%
9%
19%
20%
62% 59%
44%
29%
88%
70%79%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Desirability of Using Scrap Tires to Make New Rubber Products – rating: 1 to 5
5 - Very Desirable
4
3
2
1 - Not at All Desirable
66
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
3% 2% 3% 3%
7%
3%
4% 2%8% 5%
3%4%
11%8%
19% 23%
5% 9%
1%
25%25%
26%
45%
10%21%
24%
58%63%
44%
24%
75%
64%
75%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Desirability of Using Crumb Rubber to Make Sport Surfacing or Playground Material – rating: 1 to 5
5 - Very Desirable
4
3
2
1 - Not at All Desirable
67
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
2% 1% 2% 2% 2% 3% 1%
4% 4% 4% 6%1%
4%4%
12% 13% 13%
26%
3%
8%8%
29%35% 31%
42%
15%
25% 28%
53%47% 51%
24%
79%
60% 59%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Desirability of Using Crumb Rubber as an Additive in Asphalt – rating: 1 to 5
5 - Very Desirable
4
3
2
1 - Not at All Desirable
68
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
4%2% 3% 3%
11%5%
3% 3% 4% 4%
2%
2%1%
12% 13%20% 22% 6%
8%
5%
34%39%
40%46%
11%
37%
30%
47%42%
32%25%
70%
48%
64%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Desirability of Using Tire Shred Material as Light Weight Fill in Civil Engineering Projects – rating: 1 to 5
5 - Very Desirable
4
3
2
1 - Not at All Desirable
69
2009 Tire Maintenance Study
OPINIONS ON TIRE RECYCLING
9% 10% 8% 7%
3%
18%8%
7%13%
7%5%
1%
14%
4%
13%
13%
15% 24%
4%
13%
11%
23%
24%29%
36%
9%
16%
27%
47%40% 42%
28%
82%
39%
50%
CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton
Desirability of Using Scrap Tires as Fuel (assuming proper environmental controls in place) – rating: 1 to 5
5 - Very Desirable
4
3
2
1 - Not at All Desirable
70