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8/3/2019 2011 Media Kit With Audit
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8/3/2019 2011 Media Kit With Audit
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8/3/2019 2011 Media Kit With Audit
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TheBlackRiverNewsFlanders,NJ190282 SupplementalReadershipStudyTheCirculationVerificationCouncilinterviewed296residentsinthe07930and07853ZIPcodesindicatedinpublicationsCVCaudit
report. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,identify
thenumber
of
residents
who
read
or
look
through
the
publication,
and
gather
readership
study
information
useful
for
advertising
purchasedecisions. MarketstatisticsestimatesappearinginCVCreportsareobtainedfromEASISoftware. Thepopulationstudied
consistedofadultsage18andover, living inhouseholdswithinthesurveyarea.Withinthisarea,eachhouseholdandeachadult
withinthehouseholdhadaknown(ornonzero)probabilityofbeingselectedforthesample. Interviewswereconductedsolely
withpredesignatedrespondentsandnosubstitutionswerepermitted. TheverificationandreadershipstudytookplaceTuesday
July7 throughSaturday July25,2009between thehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initial interview
attemptswerespreadevenlyacrossallsurveydays (i.e.,TuesdaythroughSaturday). Aminimumof250completed interviews is
requiredwithnomorethanoneinterviewperhousehold. InterviewProcedures: Toensurethehighestdegreeofcomparabilityand
tofacilitatetheauditingprocess,astandard,consistent,specifiedlistofinterviewquestionswasasked. Interviewswereconducted
byCVCwithsupervision,interviewtraining,andmonitoringcapabilities. Interviewswereconductedoveraminimumperiodoffour
weekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmade toensurethat interviewswereassigned
randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where
appropriate,datawasbalancedand/orweightedbyZIPcodeusinguptodateknowndemographics: gender,age,numberofadults
inhouseholdandethnicity in thosecaseswhereoneminoritycomprisedno less than tenpercentof the totalpopulation. Non
responsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptsweremadetocontactallpre
designated
respondents.
The
telephone
rang
a
minimum
of
six
times
each
time
a
number
was
dialed
before
the
attempt
was
classifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Everyeffortwasmade
tosurmount language,cultural,behavioralandotherbarrierstoasuccessful interview;andtotheextentfeasible,callbackswere
scheduledonarandombasis. Atleastonecallbackattemptperrespondentwasmadeonaweekend. Duringtheinterviewprocess,
no questionswere asked prior to the publication readership question, with the exception of a qualifying question designed to
determine theZIP codeof recipient residence;anda generalwarmup callexplanationdesigned toput the respondentatease.
Warmup questions did not include any reference to the publication itself or the nature of the study. This study followed
recommendedguidelinesdeveloped inpart from theAdvertisingResearchFoundation (ARF) readershipguidelines. Survey totals
maynotequal100%dueto rounding. TheCirculationVerificationCouncilestimatesthatallthe information in thissurveyhasa
maximumerrormarginof+/2.5atthe95%confidencelevel. *224Surveyrespondentswereinterviewedduringtheverificationof
homedeliveryandmaildistribution. 0Surveyrespondentsreportedreadingaminimumoftwoofthelastfourissuesthroughsingle
copy,controlledbulk,orpassalongdistribution.
Averagereaderspereditionduringtheauditperiod:**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.
1. TheBlackRiverNews isdistributed regularly in your area. Does yourhouseholdregularlyreceiveTheBlackRiverNews?
YES 294 99.3%
NO 2 00.7%
2. DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughTheBlackRiver
News?
YES 224 79.6%
NO 70 23.8%
3.Which
of
the
following
publications,
if
any,
do
you
read
on
aregular
basis?
27% TheDailyRecord
42% TheStarLedger
13% OurTown
05% PrintMediaNews
8/3/2019 2011 Media Kit With Audit
7/16
Mt.OliveThisMonthFlanders,NJ013080 SupplementalReadershipStudyTheCirculationVerificationCouncilinterviewed313residentsinthe07836and07828ZIPcodesindicatedinpublicationsCVCaudit
report. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,identify
thenumber
of
residents
who
read
or
look
through
the
publication,
and
gather
readership
study
information
useful
for
advertising
purchasedecisions. MarketstatisticsestimatesappearinginCVCreportsareobtainedfromEASISoftware. Thepopulationstudied
consistedofadultsage18andover, living inhouseholdswithinthesurveyarea.Withinthisarea,eachhouseholdandeachadult
withinthehouseholdhadaknown(ornonzero)probabilityofbeingselectedforthesample. Interviewswereconductedsolely
withpredesignatedrespondentsandnosubstitutionswerepermitted. TheverificationandreadershipstudytookplaceTuesday
July7 throughSaturday July25,2009between thehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initial interview
attemptswerespreadevenlyacrossallsurveydays (i.e.,TuesdaythroughSaturday). Aminimumof250completed interviews is
requiredwithnomorethanoneinterviewperhousehold. InterviewProcedures: Toensurethehighestdegreeofcomparabilityand
tofacilitatetheauditingprocess,astandard,consistent,specifiedlistofinterviewquestionswasasked. Interviewswereconducted
byCVCwithsupervision,interviewtraining,andmonitoringcapabilities. Interviewswereconductedoveraminimumperiodoffour
weekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmade toensurethat interviewswereassigned
randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where
appropriate,datawasbalancedand/orweightedbyZIPcodeusinguptodateknowndemographics: gender,age,numberofadults
inhouseholdandethnicity in thosecaseswhereoneminoritycomprisedno less than tenpercentof the totalpopulation. Non
responsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptsweremadetocontactallpre
designated
respondents.
The
telephone
rang
a
minimum
of
six
times
each
time
a
number
was
dialed
before
the
attempt
was
classifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Everyeffortwasmade
tosurmount language,cultural,behavioralandotherbarrierstoasuccessful interview;andtotheextentfeasible,callbackswere
scheduledonarandombasis. Atleastonecallbackattemptperrespondentwasmadeonaweekend. Duringtheinterviewprocess,
no questionswere asked prior to the publication readership question, with the exception of a qualifying question designed to
determine theZIP codeof recipient residence;anda generalwarmup callexplanationdesigned toput the respondentatease.
Warmup questions did not include any reference to the publication itself or the nature of the study. This study followed
recommendedguidelinesdeveloped inpart from theAdvertisingResearchFoundation (ARF) readershipguidelines. Survey totals
maynotequal100%dueto rounding. TheCirculationVerificationCouncilestimatesthatallthe information in thissurveyhasa
maximumerrormarginof+/2.5atthe95%confidencelevel. *226Surveyrespondentswereinterviewedduringtheverificationof
homedeliveryandmaildistribution. 0Surveyrespondentsreportedreadingaminimumoftwoofthelastfourissuesthroughsingle
copy,controlledbulk,orpassalongdistribution.
Averagereaderspereditionduringtheauditperiod:**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.
1. Mt.Olive ThisMonth isdistributed regularly in your area. Does your householdregularlyreceiveMt.OlivethisMonth?
YES 304 97.1%
NO 9 02.9%
2. DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughMt.OliveThis
Month?
YES 226 74.3%
NO 78 25.7%
3.Which
of
the
following
publications,
if
any,
do
you
read
on
aregular
basis?
18% TheDailyRecord
21% TheStarLedger
10% OurTown
19% Mt.OliveChronicle
8/3/2019 2011 Media Kit With Audit
8/16
HackettstownThisMonthFlanders,NJ013081 SupplementalReadershipStudy
TheCirculation
Verification
Council
interviewed
327
residents
in
the
07840
ZIP
code
indicated
in
publications
CVC
audit
report.
The
purposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,identifythenumberof
residents who read or look through the publication, and gather readership study information useful for advertising purchase
decisions. MarketstatisticsestimatesappearinginCVCreportsareobtainedfromEASISoftware. Thepopulationstudiedconsisted
ofadultsage18andover, livinginhouseholdswithinthesurveyarea.Withinthisarea,eachhouseholdandeachadultwithinthe
householdhadaknown (ornonzero)probabilityofbeingselectedforthesample. Interviewswereconductedsolelywithpre
designated respondents and no substitutionswere permitted. The verification and readership study took place Tuesday July 7
throughSaturdayJuly25,2009betweenthehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initialinterviewattempts
werespreadevenlyacrossallsurveydays(i.e.,TuesdaythroughSaturday). Aminimumof250completedinterviewsisrequiredwith
nomorethanoneinterviewperhousehold. InterviewProcedures: Toensurethehighestdegreeofcomparabilityandtofacilitate
theauditingprocess,astandard,consistent,specifiedlistofinterviewquestionswasasked. InterviewswereconductedbyCVCwith
supervision, interviewtraining,andmonitoringcapabilities. Interviewswereconductedoveraminimumperiodof fourweeks to
minimizetheimpactofweatherand/orspecialevents. Everyeffortwasmadetoensurethatinterviewswereassignedrandomlyby
dayandthatanapproximatelyequalnumberofinterviewswerecompletedoneachinterviewingday. Whereappropriate,datawas
balancedand/orweightedbyZIP codeusinguptodateknowndemographics: gender, age,numberofadults inhouseholdand
ethnicityinthosecaseswhereoneminoritycomprisednolessthantenpercentofthetotalpopulation. Nonresponsestoanysingle
questionwere
eliminated
from
the
survey.
In
all
cases,
at
least
six
attempts
were
made
to
contact
all
pre
designated
respondents.
Thetelephone rangaminimumofsix timeseach timeanumberwasdialedbeforetheattemptwasclassifiedasanoanswer.
Eachnumberwasdialedatdifferent times and, asnecessary,ondifferentdays. Every effortwasmade to surmount language,
cultural,behavioralandotherbarrierstoasuccessfulinterview;andtotheextentfeasible,callbackswerescheduledonarandom
basis. At leastonecallbackattemptper respondentwasmadeonaweekend. During the interviewprocess,noquestionswere
askedpriortothepublicationreadershipquestion,withtheexceptionofaqualifyingquestiondesignedtodeterminetheZIPcodeof
recipientresidence;andageneralwarmupcallexplanationdesignedtoputtherespondentatease. Warmupquestionsdidnot
includeanyreferencetothepublicationitselforthenatureofthestudy. Thisstudyfollowedrecommendedguidelinesdevelopedin
partfromtheAdvertisingResearchFoundation(ARF)readershipguidelines. Surveytotalsmaynotequal100%duetorounding. The
CirculationVerificationCouncilestimatesthatallthe information inthissurveyhasamaximumerrormarginof+/2.5atthe95%
confidence level. 255* Survey respondentswere interviewed during the verificationof homedelivery andmail distribution. 0
Surveyrespondentsreportedreadingaminimumoftwoofthe lastfour issuesthroughsinglecopy,controlledbulk,orpassalong
distribution.
Averagereaderspereditionduringtheauditperiod:**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.
1. HackettstownThisMonthisdistributedregularlyinyourarea. Doesyourhousehold
regularlyreceiveHackettstownthisMonth?
YES 322 98.5%
NO 5 01.5%
2. DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughHackettstown
ThisMonth?
YES 255 79.2%
NO 67 20.8%
3. Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?
11% TheDailyRecord
24% TheStarLedger
06% OurTown
71% WarrenReporter
8/3/2019 2011 Media Kit With Audit
9/16
OleMusconetcongNewsFlanders,NJ013082 SupplementalReadershipStudy
TheCirculation
Verification
Council
interviewed
340
residents
in
the
07857,
07874
and
07849
ZIP
codes
indicated
in
publications
CVCauditreport. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,
identify thenumberof residentswho read or look through the publication, and gather readership study informationuseful for
advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The
populationstudiedconsistedofadultsage18andover,livinginhouseholdswithinthesurveyarea.Withinthisarea,eachhousehold
andeachadultwithinthehouseholdhadaknown (ornonzero)probabilityofbeingselected forthesample. Interviewswere
conductedsolelywithpredesignatedrespondentsandnosubstitutionswerepermitted. Theverificationandreadershipstudytook
placeTuesdayJuly7throughSaturdayJuly25,2009betweenthehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initial
interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed
interviews is requiredwithnomore thanone interviewperhousehold. InterviewProcedures: Toensure thehighestdegreeof
comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked.
Interviewswere conductedbyCVCwith supervision, interview training,andmonitoring capabilities. Interviewswere conducted
overaminimumperiodoffourweekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmadetoensure
that interviewswereassigned randomlybydayand thatanapproximatelyequalnumberof interviewswere completedoneach
interviewing day. Where appropriate, datawas balanced and/orweighted by ZIP code using uptodate known demographics:
gender,age,numberofadultsinhouseholdandethnicityinthosecaseswhereoneminoritycomprisednolessthantenpercentof
thetotal
population.
Non
responses
to
any
single
question
were
eliminated
from
the
survey.
In
all
cases,
at
least
six
attempts
were
madetocontactallpredesignatedrespondents. Thetelephonerangaminimumofsixtimeseachtimeanumberwasdialedbefore
theattemptwasclassifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Every
effortwasmadetosurmountlanguage,cultural,behavioralandotherbarrierstoasuccessfulinterview;andtotheextentfeasible,
callbackswerescheduledonarandombasis. At leastonecallbackattemptperrespondentwasmadeonaweekend. Duringthe
interviewprocess,noquestionswereaskedpriortothepublicationreadershipquestion,withtheexceptionofaqualifyingquestion
designedtodeterminetheZIPcodeofrecipientresidence;andageneralwarmupcallexplanationdesignedtoputtherespondent
atease. Warmupquestionsdidnotincludeanyreferencetothepublicationitselforthenatureofthestudy. Thisstudyfollowed
recommendedguidelinesdeveloped inpart from theAdvertisingResearchFoundation (ARF) readershipguidelines. Survey totals
maynotequal100%dueto rounding. TheCirculationVerificationCouncilestimatesthatallthe information in thissurveyhasa
maximumerrormarginof+/2.5atthe95%confidencelevel. *226Surveyrespondentswereinterviewedduringtheverificationof
homedeliveryandmaildistribution. 0Surveyrespondentsreportedreadingaminimumoftwoofthelastfourissuesthroughsingle
copy,controlledbulk,orpassalongdistribution.
Averagereaderspereditionduringtheauditperiod:**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.
1. The (Ole) Musconetcong News is distributed regularly in your area. Does your
householdregularlyreceiveThe(Ole)MusconetcongNews?
YES 324 95.3%
NO 16 04.7%
2. Do you or someone in your household regularly read or look through The (Ole)
MusconetcongNews?
YES 226 69.8%
NO 98 30.2%
3. Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?
32% TheDailyRecord
41% TheStarLedger
15% OurTown
8/3/2019 2011 Media Kit With Audit
10/16
6.Whatcategorybestdescribesyourcombinedannualhouseholdincomeforlastyear?Reader Market
Demographics Demographics
01% 06% Under$25,000
08% 09% $25,001 $49,999
18% 10% $50,000 $74,999
24%
12%
$75,000$99,999
28% 25% $100,000$149,999
21% 38% Over$150,000
7. Pleaseselectthecategorythatbestdescribesyourage.Reader Market
Demographics Demographics
00% 02% 18 20
04% 04% 21 24
12% 11% 25 34
28% 24% 35 44
30% 28% 45 54
17% 18% 55 64
06% 06% 65 74
03% 06% 75yearsorolder8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?15% NewAutomobile (%=Positiverespondents)
11% UsedAutomobile
15% Antiques/Auctions
49% Furniture/HomeFurnishings
21% MajorHomeAppliance
18% HomeComputers
46% HomeImprovements/Supplies
35% Television/Electronics
21% Carpet/Flooring
64% AutomobileAccessories(tires,brakes&service)
72% Lawn&Garden
55% Florist/GiftShops
54% HomeHeating/AirConditioning(service,newequipment)
50%
Vacations/Travel
04% RealEstate
88% MensApparel
95% WomensApparel
51% ChildrensApparel
02% Boats/PersonalWatercraft
32% Art&CraftsSupplies
21% Childcare
45% Education/Classes
19% Attorney
20% Veterinarian
17% Chiropractor
20% FinancialPlanner(Retirement,Investing)
72% TaxAdvisor/Services
42% HealthClub/ExerciseClass
43%
Cleaning
Services
(Carpet
Cleaning,
Air
Duct
Cleaning,
Home
Cleaning)
10% WeightLoss
61% LawnCareService(Maintenance&Landscaping)
50% LegalGamblingEntertainment(Lottery,Casinos,Racetracks,Bingo)
69% Pharmacist/PrescriptionService
28% CellularPhoneNew/UpdateService
81% Dining&Entertainment
29% Jewelry
15% WeddingSupplies
51% Athletic&SportsEquipment
PAGE2OF2
8/3/2019 2011 Media Kit With Audit
11/16
IronAreaNewsFlanders,NJ013083 SupplementalReadershipStudyTheCirculationVerificationCouncilinterviewedresidentsinthe07847,07850,07876,and07852ZIPcodesindicatedinpublications
CVCauditreport. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,
identify thenumberof residentswho read or look through the publication, and gather readership study informationuseful for
advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The
populationstudiedconsistedofadultsage18andover,livinginhouseholdswithinthesurveyarea.Withinthisarea,eachhousehold
andeach
adult
within
the
household
had
aknown
(or
non
zero)
probability
of
being
selected
for
the
sample.
Interviews
were
conductedsolelywithpredesignatedrespondentsandnosubstitutionswerepermitted. Theverificationandreadershipstudytook
placeTuesdayJanuary11throughSaturdayMarch5,2011betweenthehoursof5:30PMand8:30PMand10:00AMand2:00PM.
Initialinterviewattemptswerespreadevenlyacrossallsurveydays(i.e.,TuesdaythroughSaturday). Aminimumof250completed
interviews is requiredwithnomore thanone interviewperhousehold. InterviewProcedures: Toensure thehighestdegreeof
comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked.
Interviews were conductedbyCVCwith supervision, interview training,andmonitoring capabilities. Interviewswere conducted
overaminimumperiodoffourweekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmadetoensure
that interviewswereassigned randomlybydayand thatanapproximatelyequalnumberof interviews were completedoneach
interviewing day. Where appropriate, datawas balanced and/orweighted by ZIP code using uptodate known demographics:
gender,age,numberofadultsinhouseholdandethnicityinthosecaseswhereoneminoritycomprisednolessthantenpercentof
thetotalpopulation. Nonresponsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptswere
madetocontactallpredesignatedrespondents. Thetelephonerangaminimumofsixtimeseachtimeanumberwasdialedbefore
theattemptwasclassifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Every
effortwasmadetosurmountlanguage,cultural,behavioralandotherbarrierstoasuccessfulinterview; andtotheextentfeasible,
callbacks
were
scheduled
on
a
random
basis.
At
least
one
callback
attempt
per
respondent
was
made
on
a
weekend.
During
the
interviewprocess,noquestionswereaskedpriortothepublicationreadershipquestion,withtheexceptionofaqualifyingquestion
designedtodeterminetheZIPcodeofrecipientresidence;andageneralwarmupcallexplanationdesignedtoputtherespondent
atease. Warmupquestionsdidnotincludeanyreferencetothepublicationitselforthenatureofthestudy. Thisstudyfollowed
recommendedguidelinesdeveloped inpart from theAdvertisingResearchFoundation (ARF) readershipguidelines. Survey totals
maynotequal100%dueto rounding. TheCirculationVerificationCouncilestimatesthatallthe information in thissurveyhasa
maximumerrormarginof+/2.5atthe95%confidencelevel. *276Surveyrespondentswereinterviewedduringtheverificationof
homedeliveryandmaildistribution. 0Surveyrespondentsreportedreadingaminimumoftwoofthelastfourissuesthroughsingle
copy,controlledbulk,orpassalongdistribution.
Averagereaderspereditionduringtheauditperiod:1.55**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.
1. The IronAreaNews is distributed regularly in your area. Do you or someone in your household
regularlyreadorlookthroughtheIronAreaNews?
YES
276
73.8%
NO 98 26.2%
2.Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?(276ReaderRespondents)
43% TheDailyRecord
46% TheStarLedger
35% OurTown
19% RoxburyRegister
30% RoxburyThisWeek
3. DoyoufrequentlypurchaseproductsorservicesfromadsseenintheIronAreaNews?
YES 185 67.0%
NO 91 33.0%
4. HowlongdoyoukeeptheIronAreaNewsbeforediscardingit?
44% 12Days
14% 34Days
03% 56Days
39% 1WeekorMore
PAGE1OF3
8/3/2019 2011 Media Kit With Audit
12/16
5. Pleaseselectthecategorythatbestdescribesyourage.Reader Market
Demographics Demographics
01% 03% 18 20
02% 06% 21 24
13% 16% 25 3423% 23% 35 44
25% 23% 45 54
22% 16% 55 64
10% 07% 65 74
04% 06% 75yearsorolder
6.Whatcategorybestdescribesyourcombinedannualhouseholdincomeforlastyear?Reader Market
Demographics Demographics
02% 09% Under$25,000
11% 14% $25,001 $49,999
17% 18% $50,000 $74,999
26% 18% $75,000 $99,999
28% 24% $100,000 $149,999
16% 17% Over$150,000
7.Whatisthehighestlevelofeducationyouhaveobtained?Reader Market
Demographics Demographics
01% 09% SomeHighSchoolorLess
24% 28% GraduatedHighSchool
34% 28% SomeCollege
29% 25% GraduatedCollege
12% 10% CompletedPostGraduate
www.cvcaudit.com
PAGE2OF3
8/3/2019 2011 Media Kit With Audit
13/16
8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?11% NewAutomobile (%=Positiverespondents)
15% UsedAutomobile
21% Antiques/Auctions
42% Furniture/HomeFurnishings
15% MajorHomeAppliance11% HomeComputers
41% HomeImprovements/Supplies
44% Television/Electronics
15% Carpet/Flooring
69% AutomobileAccessories(tires,brakes&service)
71% Lawn&Garden
54% Florist/GiftShops
42% HomeHeating/AirConditioning(service,newequipment)
53% Vacations/Travel
05% RealEstate
81% MensApparel
90% WomensApparel
54% ChildrensApparel
01% Boats/PersonalWatercraft
12% Art&CraftsSupplies
19% Childcare
41% Education/Classes
15% Attorney
23% Veterinarian
19% Chiropractor
21% FinancialPlanner(Retirement,Investing)
79% TaxAdvisor/Services
32% HealthClub/ExerciseClass
41% CleaningServices(CarpetCleaning,AirDuctCleaning,HomeCleaning)
05% WeightLoss
52% LawnCareService(Maintenance&Landscaping)
41%
Legal
Gambling
Entertainment
(Lottery,
Casinos,
Racetracks,
Bingo)
85% Pharmacist/PrescriptionService
24% CellularPhoneNew/UpdateService
89% Dining&Entertainment
26% Jewelry
10% WeddingSupplies
43% Athletic&SportsEquipment
www.cvcaudit.com
PAGE3OF3
8/3/2019 2011 Media Kit With Audit
14/16
ThreeRiversNewsFlanders,NJ013084 SupplementalReadershipStudyTheCirculationVerificationCouncil interviewed residents in the07845 and07869ZIP codes indicated inpublicationsCVCaudit
report. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,identify
thenumberofresidentswhoreadorlookthroughthepublication,andgatherreadershipstudy informationusefulforadvertising
purchasedecisions.
Market
statistics
estimates
appearing
in
CVC
reports
are
obtained
from
EASI
Software.
The
population
studied
consistedofadultsage18andover, living inhouseholdswithinthesurveyarea.Withinthisarea,eachhouseholdandeachadult
withinthehouseholdhadaknown(ornonzero)probabilityofbeingselectedforthesample. Interviewswereconductedsolely
withpredesignatedrespondentsandnosubstitutionswerepermitted. TheverificationandreadershipstudytookplaceTuesday
January11 through SaturdayMarch 12,2011between thehours of5:30PM and 8:30 PM and10:00AM and2:00PM. Initial
interview attemptswere spread evenly across all survey days (i.e., Tuesday through Saturday). Aminimum of 250 completed
interviews is requiredwithnomore thanone interviewperhousehold. InterviewProcedures: Toensure thehighestdegreeof
comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked.
Interviews were conductedbyCVCwith supervision, interview training,andmonitoring capabilities. Interviewswere conducted
overaminimumperiodoffourweekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmadetoensure
that interviewswereassigned randomlybydayand thatanapproximatelyequalnumberof interviews were completedoneach
interviewing day. Where appropriate, datawas balanced and/orweighted by ZIP code using uptodate known demographics:
gender,age,numberofadultsinhouseholdandethnicityinthosecaseswhereoneminoritycomprisednolessthantenpercentof
thetotalpopulation. Nonresponsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptswere
madetocontactallpredesignatedrespondents. Thetelephonerangaminimumofsixtimeseachtimeanumberwasdialedbefore
theattemptwasclassifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Every
effortwas
made
to
surmount
language,
cultural,
behavioral
and
other
barriers
to
asuccessful
interview;
and
to
the
extent
feasible,
callbackswerescheduledonarandombasis. At leastonecallbackattemptperrespondentwasmadeonaweekend. Duringthe
interviewprocess,noquestionswereaskedpriortothepublicationreadershipquestion,withtheexceptionofaqualifyingquestion
designedtodeterminetheZIPcodeofrecipientresidence;andageneralwarmupcallexplanationdesignedtoputtherespondent
atease. Warmupquestionsdidnotincludeanyreferencetothepublicationitselforthenatureofthestudy. Thisstudyfollowed
recommendedguidelinesdeveloped inpart from theAdvertisingResearchFoundation (ARF) readershipguidelines. Survey totals
maynotequal100%dueto rounding. TheCirculationVerificationCouncilestimatesthatallthe information in thissurveyhasa
maximumerrormarginof+/2.5atthe95%confidencelevel. *259Surveyrespondentswereinterviewedduringtheverificationof
homedeliveryandmaildistribution. 0Surveyrespondentsreportedreadingaminimumoftwoofthelastfourissuesthroughsingle
copy,controlledbulk,orpassalongdistribution.
Averagereaderspereditionduringtheauditperiod:1.625**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.
1.
The
Three
Rivers
News
is
distributed
regularly
in
your
area.
Do
you
or
someone
in
your
household
regularlyreadorlookthroughtheThreeRiversNews?
YES 259 71.5%
NO 103 28.5%
2.Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?(259ReaderRespondents)
21% TheDailyRecord
35% TheStarLedger
22% OurTown
31% RandolphReporter
30% RandolphThisWeek
3. DoyoufrequentlypurchaseproductsorservicesfromadsseenintheThreeRiversJournal?
YES
169
65.3%
NO 90 34.7%
4. HowlongdoyoukeeptheThreeRiversNewsbeforediscardingit?
56% 12Days
20% 34Days
01% 56Days
23% 1WeekorMorePAGE1OF3
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5. Pleaseselectthecategorythatbestdescribesyourage.Reader Market
Demographics Demographics
00% 03% 18 20
03% 05% 21 24
14% 17% 25 34
28% 25% 35 4428% 26% 45 54
20% 15% 55 64
07% 06% 65 74
01% 04% 75yearsorolder
6.Whatcategorybestdescribesyourcombinedannualhouseholdincomeforlastyear?Reader Market
Demographics Demographics
01% 05% Under$25,000
05% 12% $25,001 $49,999
22% 13% $50,000 $74,999
16% 13% $75,000 $99,999
24% 20% $100,000 $149,999
32% 37% Over$150,000
7.Whatisthehighestlevelofeducationyouhaveobtained?Reader Market
Demographics Demographics
00% 04% SomeHighSchoolorLess
14% 15% GraduatedHighSchool
23% 20% SomeCollege
39% 35% GraduatedCollege
24% 26% CompletedPostGraduate
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8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?16% NewAutomobile (%=Positiverespondents)
11% UsedAutomobile
23% Antiques/Auctions
58% Furniture/HomeFurnishings
16% MajorHomeAppliance
09%
HomeComputers
51% HomeImprovements/Supplies
56% Television/Electronics
13% Carpet/Flooring
72% AutomobileAccessories(tires,brakes&service)
64% Lawn&Garden
63% Florist/GiftShops
49% HomeHeating/AirConditioning(service,newequipment)
71% Vacations/Travel
05% RealEstate
84% MensApparel
90% WomensApparel
42% ChildrensApparel
02% Boats/PersonalWatercraft
19% Art&CraftsSupplies22% Childcare
40% Education/Classes
15% Attorney
25% Veterinarian
19% Chiropractor
21% FinancialPlanner(Retirement,Investing)
82% TaxAdvisor/Services
50% HealthClub/ExerciseClass
43% CleaningServices(CarpetCleaning,AirDuctCleaning,HomeCleaning)
03% WeightLoss
57% LawnCareService(Maintenance&Landscaping)
39% LegalGamblingEntertainment(Lottery,Casinos,Racetracks,Bingo)
84% Pharmacist/PrescriptionService
33% CellularPhoneNew/UpdateService
89% Dining&Entertainment
30% Jewelry
08% WeddingSupplies
39% Athletic&SportsEquipment
www.cvcaudit.com
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