Future of Social MediaFuture of Social Media
@gjeffnelson#anduro
www.delicious.com/stacks/view/CHB3in
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Trends
Real Flash Free Easy Now Facebook Apps Commerce Innovation Missing
www.emarketer.com/Article.aspx?R=1008816&ecid=a6506033675d47f881651943c21c5ed4
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Real / Authentic
Real people Real pictures Real video It’s hard to hide Connections Sharing
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Flash Mobs
http://abcnews.go.com/WNT/video/flash-mobs-terrorize-us-cities-14319807
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History of Flash Mobs
1973 “Flash Crowd” by Larry Niven 2003 “Flash Mob” by Bill Wasik, author Social experiment “mob” - wink to the scary connotation of a
large group gathering for no good reason
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Free
www.communicatto.com/2012/02/07/six-social-networks-you-probably-haven%E2%80%99t-heard-of/comment-page-1/
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Easy Easy
http://mashable.com/2012/02/07/pinterest-web-design/
http://mashable.com/2012/01/29/pinterest-retail-infographic/
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Now
http://www.convinceandconvert.com/social-media-strategy/why-people-provide-the-power-of-now/
3:00 – 4:45
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Audio
www.businessinsider.com/mary-meekers-latest-awesome-web-20-presentation-about-the-state-of-the-web-2011-10#-26
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Siri
www.tuaw.com/2011/10/05/iphone-4s-what-can-you-say-to-siri/ www.pcmag.com/article2/0,2817,2394834,00.asp www.youtube.com/watch?v=s8WFctIbt84
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Revenues(estimated, in millions US$)
Year Revenue Growth 2006 $52 —2007 $150 188%2008 $280 87%2009 $775 177%2010 $2,000 158%2011 $4,270 114%
Facebook IPO is $5 billion Google’s was $2 billion
Total active users
DateUsers
(millions)Monthly Growth
26-Aug-08 100 178.38%
08-Apr-09 200 13.33%
15-Sep-09 300 9.38%
05-Feb-10 400 6.99%
21-Jul-10 500 4.52%
05-Jan-11 600 3.57%
30-May-11 700 3.45%
22-Sep-11 800 3.73%
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Online Advertising
www.emarketer.com/Article.aspx?R=1008804&ecid=a6506033675d47f881651943c21c5ed4
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Typical Day Without….
You wake up and check your email on your bedside iPad. During breakfast you browse Facebook, Twitter, and The Calgary Herald. On the way to the office, you listen to a podcast on your smartphone. At work, you have conversations on Skype and IM. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.
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Web is Dead
Chris Anderson and Michael Wolff http://www.wired.com/magazine/2010/08/ff_webrip/all/1
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iPad
http://thenextweb.com/google/2012/01/16/its-a-mobile-world-android-set-to-eclipse-pc-sales-in-2012-ios-in-2013/
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iPad
www.bgr.com/2011/08/08/apples-ipad-will-still-dominate-tablet-market-after-a-decade-needham-says/
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Innovation
http://ana-white.com/anablog www.facebook.com/knockoffwood
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Missing
http://conversionxl.com/53-ways-to-increase-conversion-rate/
www.webmarketingagency.com.au/conversion-rate-optimisation/
http://www.socialmediaexaminer.com/how-small-businesses-can-thrive-with-google/
SoLoMo
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Other
Blogging Trends for 2012: What You Need to Know
Six Social Media Trends for 2012
Five Tech Trends Impacting Business Innovation in 2012