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Media Ins titute THE WASHINGTON
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A New Media Consortium
EXPERIENTIAL EDUCATION FOR THE FUTURE
The idea behind the Washington Media Institute is to solve a dilemma. How can schools that are
committed to next generation media education offer their students the kind of internship experience thathey need to succeed in today’s media? How can programs afford to have their own Washington center that
guarantees the kind of media training that goes beyond their regular classes? How can the traditional
barriers of set-up fees, maintenance costs and loss of tuition be overcome? How can schools be certain that
communications and journalism students enroll in programs where media is the main focus and up-to-date?
How can schools ensure their students get the quality of instruction and personalized attention they
deserve?
A NEW KIND OF CONSORTIUM
The Washington Media Institute is designed to be the answeris a new kind of educational consortium with the goal of allowing
universities to establish and get the benefit of their own DC
program without many of the costs.
What sets The Washington Media Institute apart is: it does on
one thing. MEDIA . From traditional journalism, to social media, to
content creation, to new generation public relations. The goal is t
build on the values and skills of traditional journalism and media
and enable students to learn how to apply those to today’s and
tomorrow’s media industry.
Armed with state of the art technology, a faculty trained and
ready to empower students, small classes, and a unparalleled
personalized level of student advising, The Washington Media
Institute is a truly unique approach to experiential media educatio
By keeping the number of member schools and enrollment
limited, WMI can guarantee consistent quality of programmatic
teaching and advising.
YOUR WASHINGTON PROGRAMThe Washington Media Institute is designed to be your school’s Washington media program, a beachhead to plant
the flag in the world’s news capital and deliver a program that can be offered to students and used to raise the profile of
your department. Some schools already have affiliations with Washington internship programs, or their own centers, but
none of these programs is a media program. Many programs claim to offer “journalism,” but they are almost always
secondary to other areas of focus.
Being a member of The Washington Media Institute entitles each school not just to enroll its students in the core
program, but also to build other offerings such as inter-sessions, special trips for students, an option for recent
graduates, having attending students file reports for home school media; the options are limited only by imagination.
“Not only is Amos Gelb a masterful and dynamic
eacher, he also carefully matches students with
he best internship for their own individual
nterests. Students return to their home
nstitutions with purpose and a new vitality. I
have seen no other intern program like it.“
Assist. Prof. JAY BLACK, Mercer University
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INTERNSHIPS ARE NO LONGER ENOUGH
For graduating students, internships have gone from
desirable to mandatory. Nor is an internship enough anymEmployers today are looking for significant real world
experience.
UNIQUE APPROACH
The Washington Media Institute is a unique approach
internships. It is an immersive program based on a learnin
process called THE PERSPECTIVE PYRAMID.
• At the base of the pyramid are skills training and
theoretic lectures that make up the foundation for the W
experience.
• Students use that foundation to empower them to
make the most of their internship experience.
• The theory, skills and internship experience are then
put into final perspective through conversations with
leading media practitioners and complementary site visit
The goal is a complete learning process that will leave
students with the skills, knowledge, contacts and experien
to build on and enrich the education they are receiving at
their degree-granting institutions.
Not Just an Internship
LOCATION LOCATION LOCATION
What makes this experience uniquely available through The
Washington Media Institute is its location in our nation’s capital.
Washington, DC is a living laboratory to study and be a part of the media.
From the unparalleled breadth of internship opportunities that span the
entire media landscape from political journalism to reality television; to
access to the experts, thought leaders and leading practitioners shapingtomorrow’s media; to the locations where it all happens.
The Washington Media Institute seminar simply could not be taught
any place else.
“My time in Washington completely changed my
view of journalism. I arrived expecting a career as
a print reporter and unprepared for today’s
journalism. I left ready to compete and
understanding why I love journalism.”
JENNIFER SWIFT, Quinnipiac University
THEORY SKILLS
INTERNSHIP
SPEAKERS
SITE VISITS
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Amos Gelb - award-winning television
producer-turned-internship guru.
DESIGNED FOR THE FUTURE,
BUILT ON THE PASTWhat makes The Washington
Media Institute different from any other
program is that it is designed to keep
up with the ever-evolving media.
Students learn and hone trans-
media skills, working on state of the
art equipment to ensure their skills are
tuned to the newest technologies and
applicable to the latest media
developments.
Yet, all the while these skillsremain underpinned by the core
competencies and values of traditional
journalism and media.
The goal is that, rather than being
handcuffed by the past, students
should use the lessons of previous
generations as a springboard to their
future, with activities and innovations
that relate directly to what they will
experience in the professional world.
For example, recent course
innovations included incorporatingeportfolios and introducing students
to wordpress - rapidly becoming the
industry standard for blogging.
PAST PEDIGREE
The name and form of The
Washington Media Institute might be
new, but the program itself is not.
The Washington Media Institute
was founded and is directed by Amos
Gelb, the award-winning television
producer-turned-internship mentor
who created The George Washington
University Semester in Washington
Journalism Program, the gold
standard in experiential media
education and the only experiential
media program to have won an Emmy.
The only difference today is that
the program is no longer housed at
GW, shedding the associated
prohibitive costs and bureaucratic
limitations.
CARPE DIEM
It is the latest evolution of a
program that has proven itself during
the past decade.
With each evolution the program
has grown and adapted. This latest
change is designed to ensure the
ability to adapt to match the needs of
the every changing media industry for
which we are preparing our students,
and do it in way that is affordable for
our students.
The most recent changes have
entailed incorporating an approach
that reflects the move to mobile, and
the rapid maturation of the social
media.
Building the Future
A class trip to the White House Press Room
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How It WorksCREDIT
Classes offered by WMI
are pre-approved for credit
by member schools.
ENROLLMENT
Students may enroll
either through their home
departments or directly
according to departmental
preference. Rather than an
external program, WMI is
designed to be integrated as
just another course offered
by the student’s degree-granting university.
SELECTION
Students are selected
by the home department in
conjunction with the WMI
director. Each school sets
its own criteria, but it is
encouraged that students
be at least rising juniors,
although exceptions
sophomores have excelled.
COURSE
The core course entails
a four-day-a-week
internship, with a seminar
during both summer and
semester sessions. An extra
course can be offered for
the semester to ensure a fullcourse load.
Other courses will be
offered as needed.
TUITION
Students pay normal
tuition to their home
schools. Member schools
will pay the agreed base
amount directly to The
Washington Media Institute,
plus any overages for extra
students or extra programs.
STUDY ABROAD
The traditional
university model would view
The Washington Media
Institute as a “study abroad”
program.
But study abroad
programs are designed to
take students away from
their university, and are
managed as such, often
with increased costs.
The Washington Media
Institute is a different
concept.
It is a media program
that is designed to be
integrated into journalism/
communications
department offerings,
allowing the department tointegrate and shape the DC
experience, and, in many
cases, retain tuition.
HOUSING
The Washington Media
Institute is responsible for
securing suitable housing
for students, who will sign
housing agreements directly
with WMI.
COST CONTAINMENT
A core premise of The
Washington Media Institute
is to make the Washington
experience affordable for
your students and your
departments.
What there are not:
•There are no start-up
fees
•There are no additional
maintenance or overhead
costs and budget lines
beyond direct student
tuition
•There are no faculty
lines taken up or faculty
hiring or maintenance
•There is no on-goingadministrative burden
The Washington Media
Institute provides all
teaching facilities and
course management at no
extra cost.
ALTERNATE
PROGRAMMING
As noted previously, a
goal of The Washington
Media Institute is to offer
schools the ability to design
and offer additional
programming in
Washington. The cost of
each of these will vary
depending on the details
but will be offered at close
to cost.The goal is to allow
schools to consider
programs that otherwise
would be too cumbersome
to organize.
ADVISING
Coming to Washington,
let alone engaging in a
premium internship, can be
challenging for students. A
key aspect of The
Washington Media Institute
experience is the quality ofadvising that is offered by
the director and other senior
staff.
SUSTAINABILITY
While the general trend
is towards tuition inflation,
The Washington Media
Institute is trying to invert
that process: offering
greater value for each
educational dollar.
But to do that requires a
commitment from your
school in the form of a
specified number of
students each year for five
years.
That number
commitment is set
according to each school’s
situation, and is designed as
a base number. Students
beyond the base number
who want to take advantage
of the Washington
experience and are
approved could do so at the
schools’s same per-capita
tuition rates.
REPORTSThe Washington Media
Institute will provide
program reports on each
student including internship
evaluations to member
schools, or other paperwork
as required.
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Internships
NTERNSHIP PARTNERS
Among the internshippartners WMI has worked
with:
ABC
CNN
NBC
CBS
Sirius-XM
The Washington Post
Congressional OfficesChief Administrative
Officer of the Capitol
Smithsonian Magazine
Market News International
Sirius XM Radio
WJLA/News Channel 8
The Georgetowner
newspaper
NBC Universal
FOX 5 C-SPAN
DC Magazine
New Media Strategies
The Salt Lake Tribune
The Associated Press
The Smithsonian National
Zoo
Campaigns and Elections
Magazine
Levick Strategic
Communications
Washington Times Photo
Department
Capitol News Connection
Hispanic Link news
service
Edelman Public Relations
Island Press
BBC
NPR
The Washington Monthly
GMMB PR
The East West Center
First Book
US Department of
Education
US Department of Interior
National Geographic
JWM Productions
Story House Productions
WMI INTERNSHIP PROCESS
What makes the Washington Media Institute different is the
attention students are given. Internship placements are not ma
on a “whac-a-mole” basis of any free internship for any freestudent. Rather, every student works directly with WMI Directo
find not just a great internship but the right internship.
WMI Internship Process:
✤ Admission
✤Internship questionnaire
✤Internship interview (may be as many as a 6 calls)
✤Several internships are proposed
✤Internship selected in discussion with WMI Director
✤Students resume and cover letter are developed with Directo
✤Information is submitted by Director
✤Interview scheduled
✤Practice interviews conducted
✤ Actual interview
✤Placement secured
✤Student arrival in DC
The Washington Media Institute prides itself on not
ust the internship partnerships it has developed over
he year, but also its unique internship placement
process.
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THE WASHINGTON MEDIA INSTITUTE 7
Faculty/Advisory Board/Speakers ADVISORY BOARD
Tom Bettag - NBC Rock Center; former executive producer, ABC News Nightline
Jim Brady - Editor-in-Chief Journal-Register papers, former editor WashingtonPost.com
Tucker Carlson - founder, The Daily CallerJoie Chen - former CBS correspondent, Exec VP - Branded Networks
Brittany Cooper - Director of Global Recruiting and Corporate Culture - New Media Strategies
Mark Feldstein - Professor of Journalism, University of Maryland
Leon Harris - chief anchor, WJLA-ABC TV
Ross Herosian - Manager, College Outreach - Sirius/XM radio
Bill Regardie - founder, Regardies Magazine
Melinda Whitstock - founder NewIT.com
CURRENTLY PARTICIPATING SCHOOLS
Georgia State University
Loyola University of ChicagoMarquette University
St Norbert’s University
University of Colorado - Boulder
Cathy Renna - Renna Communication
Wolf Blitzer -CNN
John Donvan - ABC News
Kojo Nandje - WAMU
Joe Lockhardt - former presidential pres
secretary
Adam Burton - deputy White House pres
Secretary
Lanny Davis - former assistant to the
PresidentSteve Buttry - Journal Register Papers
Bob Schieffer - CBS
Riz Kahn - Al-Jazeera English
Rupert Murdoch - News Corp
Dana Perino former White House Press
Secretary
Candy Crowley - CNN - Chief Political
Correspondent
PAST SPEAKERS AND SITES INCLUDE
Bill Lord - General Manager, WJLA
Dallas Lawrence - Director, Digital Media,
Burson-Marsteller
David Gregory - NBC, Meet the Press
Scott Waltherman - founding editor XM
Radio news division
Bob Simon - Sirius XM
Ari Shapiro - NPR
Jake Schlesinger - Deputy Bureau Chief -Wall Street Journal
US Congressman Steny Hoyer
US Congressman Mike Pence
White House
Pentagon
Supreme Court
Keith Blackman - Blackman Media Solution
Kim Hart - Politico
FACULTY
Amos Gelb - Director - Northwestern University
Andrea Seabrook - Correspondent - NPR
Kim Hart - Columnist/Reporter/Blogger - Politico
Bob Levey - former columnist/Washington Post
Steven Springer - Senior Executive Producer - Voice of
America
David WIlliams - former Congressional chief of staff
Michael Zuckerman - founding writer USAToday
“I learned more about myself, my
major, and my career in 9 weeks
than in 2 years at my University.
It was the most enlightening,
exciting and fast-paced summer
of my life.”
JILLIAN ROGERS,
University of Florida
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THE WASHINGTON MEDIA INSTITUTE 8
ACADEMIC SEMINAR
The core Washington Media Institute curriculum is built on the belief that internships are often wasted experiences
unless simultaneously put into academic perspective. At the same time, there would be little point for students to
attend if there were only replicating courses offered at degree-granting home institutions.
The Washington Media Institute has developed a unique curriculum built on four components:
SKILLS TRAINING
THEORY
APPLICATION
SPEAKERS/SITE VISITS.
Contextually the seminar is divided into three broad areas:
Old Media – explores the values, skills, and characteristics of the legacy media as they exist today and how they
evolved.
New Media – explores those elements of the new and social media as they relate to journalism and communication
in practice today and, more importantly, how the foundations of old media translate – or don’t - to the new age. Th
issues range from legal and ethical issues, to business and content forms.
Everything Beyond – explores those elements of the media that may not fit cleanly into the rubric of earlier elemen
Included but not limited to issues ranging from documentary and reality television, to branded networks and issues
arising from global journalism and “content” creation.
CALENDAR 2012
SPRING 2012
JANUARY 16 - MAY 7
SUMMER 2012
MAY 21 - JULY 27
FALL 2012
AUGUST 27 - DECEMBER 7
SAMPLE WEEK SEMINAR SCHEDULE
MONDAYEVENT 8pm KALBREPORT InterviewwithDianeSawyer NationalPress
Club,1400FStreet
TUESDAYLECTURE 7-8PM STORYTELLING–
OldandNews
Readings:
PostedreadingsSPEAKER 8-9PM JohnDonvan–ABCNews
Nightline
Donvanisrespectedasthe
beststorytelleratABC
FRIDAY ASSIGNMENT REVIEW
9.00-10AMSCREENLATESTVIDEOS
REVIEWWEBPAGESLECTURE 10-12.30pm THENEWBUSINESSOF
JOURNALISMANDMEDIA
Readings:
StateoftheNewsMedia
PostedreadingsSITE VISIT
2.30-5.00pmWJLA/POLITICO
BillLord-StationManager
JohnHarris–EditorPolitico
Theoldandnewjournalism
businessescoexistinthisone
newsroom.
WJLAStudios-
1501WilsonBlvd
Rossyln,Va
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THE WASHINGTON MEDIA INSTITUTE 9
HousingTUDENT HOUSING
The Washington
edia Institute willrrange housing for
nrolled
udents.
During
emester
essions,
udents will
e housed in
ewly-built
partments in
e
shionable
nd rapidly
eveloping
OMA district
f DC, along
assachusetts
venue,
inutes from
e US Capitol.
Duringummer
essions, the
expected larger
numbers of students
will be accommodated
in George Washington
University housing,
located four blocks
from the White House.
All housing is in
safe areas of
the city and
located in
security
buildings.
Students will
live within easy
reach of DC’s
publictransportation
system and
within minutes
of DC’s central
areas.
New apartments constructed in
the NOMA district of DC
“ I am yet to meet someone who shares the
same passion for students’ success and
professional growth as Amos Gelb. He is
constantly working to make his internship
program topical, relevant, and impactful. His
interns are some of the brightest and most
gifted interns I’ve ever had.”
ROSS HEROSIAN, Manager, College
Programs and HR Projects, XM-SIRIUS Radio
“Amos’ program is an incredibly valuable
resource for any student who wants to learn
about the intersection of government,
journalism, public relations and new media. It shows them how traditional journalism and
new media can work in harmony, not at odds
with each other.”
ve known and worked closely with Amos for
veral years and positively LOVE the
perience he has given our students. They all
me back singing his praises.”
Dr EILEEN WIRTH, Creighton University
“SIWJ was a game changer for me
it showed me who I really was and
taught me who I could be. The
program opened doors to
opportunities I never knew existed
and it gave me the confidence to
walk through them to pursue my
dreams.”
STEVEN SPRINGER, senior executive editor,
VOICE OF AMERICA
ADAM LOCKWOOD,
Missouri State University