ANT+ Symposium 2013October 2013 | Kananaskis, Alberta
What We Don’t Tell Customers (But Should)
@ANTPlus 1@BryanKORourke
#GGI2014
STARTING POINT OF AN AGE2
@bryankorourke
ERAfrom Latin aera
NO NEW MALLS IN 17 YEARS3
ERAA NEW
#ANTPLUS2013
LOOKING THROUGH A NEW LENS 4
ERAA NEW
#ANTPLUS2013
HISTORY TEACHES US5
@bryankorourke
#ANTPLUS2013
THE ERA OF NEW IDEAS6
87%Fortune 500 Firms from 1955 vs. 2011
#ANTPLUS2013
7
8
79%Better To Have Been A Child When They Were Growing Up
HeartLand Monitor Poll 9.2013
9
30%Children Are Obese In The US
Designed to Move Report 2012
10Perception
Accelerating Returns11
Law of
#NEWERA
12
@PeterdiamandisAbundance
LEVERAGE THIS BRIGHT FUTURE13
@bryankorourke
ERAA NEW
OF GROWTH#ANTPLUS2013
14
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
@bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITYconflict with human touch is
not what many think
#ANTPLUS2013
CLOUD COMPUTING 16
@bryankorourkeLow Cost Powerful Tools and Platforms
#ANTPLUS2013
#FUTUREOFFITNESS17
@bryankorourke
WEARABLES 18
@bryankorourke
Millions of US Adults Have Used Devices #InternetOfThings
19
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
@bryankorourke
EMBEDDED 20
21
Virtual
22
>1 Million Users
GAMIFICATION
Mobile | Connectivity 23
@bryankorourke
@bryankorourke
24
@bryankorourke
7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013
25
@bryankorourke
100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013
PAYMENT, CHECK-IN, ENGAGEMENT26
@bryankorourke
27
“It’s about merging digital with the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE
NEW FORMS OF CARDIO & ENTERTAINMENT28
New Technologies
WALLED GARDENS29
New Technologies
@bryankorourke
COLLABORATION & STANDARDS 30
FIT-C
AN INTERCONNECTED WORLD 31
GLOBALISM 32
@bryankorourke
URBAN / BRIC 33
@bryankorourke
34
2016 World Population In Emerging Markets
88%@bryankorourke
Middle Class Doubles35
@bryankorourke
2,500,000,000 More In 15 Years
CONSUMERS 36
@bryankorourke
THE CONSUMER IS KING 37
@bryankorourke
38
@bryankorourke
“Transforming Expectations
and Interactions With Everyone”
Consumer Transformation
Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
39
http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less25%US Chameleon Consumer
40@bryankorourke
89% Price#1 Decision Factor
EXPERIENCE VS UTILITY 41
@bryankorourke
BIFURCATION
OMNI CHANNEL
42
Functional & Group MICROGYMS
43
GymBox
benkellydesign.comDESIGN - UX
PRESUMERS & CUSTOWNERS 44
@bryankorourkeParticipate in the funding, launch and growth of new products
45
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females and 73% of males check at least every hour
@JJJRHbook@GARYVEE
Caring About Customers First Why Do You Love Your Mom ?CARING
A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
Forget The OLD Rules
Erase Lines In The SandBOUNDARIES
@bryankorourke
Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends Friends -> BuyersBuyers -> Advocates
RELATIONSHIPS
CREATE an AWESOME CUSTOMER FOCUSED CULTURE
CARINGC U L T U R E
LEADERS NEED TO BE AN EXAMPLE LEADERSHIP
Chuck Runyon
TRANSPARENCY
Great Experiences Know Your Customers & Connect
SHOCK & AWE
54
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
IN THE NEW ERA55
@bryankorourke
GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
56@BryanKORourke
#GGI2014
Tuesday AgendaLincoln’s 1863 & 1864National Banking Act
#ANTPLUS2013
Rethinking Requires LeadershipFor A New Paradigm
57@BryanKORourke
#GGI2014A Lack Of Standards Undermined
The US Economy For Centuries
#ANTPLUS2013
GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
58@BryanKORourke
#GGI2014
Rethinking Requires Leadership
59@BryanKORourke
#GGI2014 Sony Senior VP Steve Heckler
"The [music] industry will take whatever steps it needs to protect
itself and protect its revenue streams. It will not lose that revenue
stream, no matter what."
August 2000
@BryanKORourke
#GGI2014
@BryanKORourke
#GGI2014
#ANTPLUS2013
62@BryanKORourke
#GGI2014Sony CFO Masaru Kato
April 2012
Sony Records $6.4 Billion Net Loss"We consider the current situation to be very serious. We will take resolute measures to transform our business
without protecting any sacred cows."
April 2012
63 @BryanKORourke#ANTPLUS2013
Rethinking Requires Leadership
GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
64@BryanKORourke
#GGI2014
Wednesday AgendaGM and Ford Jointly Develop New Transmission Technology
S CURVE- REINVENTION & FRAGMENTATION
65@bryankorourke
New Era : Micro GymLow Cost
Pop UpDigital
WellnessMind Body
THE NEW ERA
CHANGE DRIVING
GROWTH & OPPORTUNITY
66@bryankorourke
Digital
Nutritional Motivational
Wellness
NEW ERA
EVOLVING NEEDS 67
@bryankorourke
68@bryankorourke
“Sick Care” Is Broken
Self Care: NEW MARKETS
WE CAN CREATE THIS FUTURE69
@bryankorourke
ERAA NEW
OF GROWTH
70
“The best way to predict the futureis to create it “ - Peter Drucker
71
MOVEMENT
Ritz Carlton Dove Mountain Tucson September 25th - 28th 201372
@bryankorourke #ANTPLUS2013
What We Don’t Tell Customers(but should)