Target the rightshoppers
every time
Over 3.9 Millioncustomers
active ClubCard
marketing services
Rate Card2013
Targeted marketing channels and servicesavailable to Clicks suppliers
75%CLICKS SALES
FROM CLUBCARDCUSTOMERS
Visit www.clicksmarketingservices.co.za
21 January 2013 30 November 2012
22 April 2013 11 March 2013
28 June 2013 17 May 2013
30 October 2013 19 September 2013
e-NEWSLETTER SEND DATES
1st / 3rd week each month 1 month prior
CASH-BACK MAIL DATES BOOKING DEADLINE DATES
Targeted Coupon Offers:Print and Digital
Target your existing,lapsed or potentialcustomers, using Clickstransactional-basedmethods. Drive salesand ROI with a categoryexclusive offer. Postanalysis provided.
Up to 50 000 shoppers R15 000
Up to 100 000 shoppers R25 000
Up to 150 000 shoppers R35 000
RATES
e-Newsletters: Targeted digital e-coupon
Plus: R3 000 coupon design; and redemption costs.
Up to 50 000 R12 000
Cash-back Mailings: Printed, Targeted coupons
4 times a year up to1.4 million high valuemembers are posted
their Cash-backRewards. You can bepart of this mailing andtarget your shopperswith a coupon offer.
NEWLOWERCOST
Plus every month we sendover 500 000 shoppers an
e-newsletter. You can includea targeted digital e-coupon.
Reach current and potential shoppers of your brandwith a targeted, personalized ClubCard endorseddirect mail pack. Ideal for brand building, consumereducation, product launches, sampling and cross-selling of brand extensions.
* These costs include creative, print, data, personalisationand postage. Plus post analysis. Costs are based on a standard DL pack with an A4 letter and envelope.Non-standard packs can be designed and quoted for.
MAIL QTY: 25 000 50 000 100 000 200 000
COST/PACK R6.45 R4.80 R3.85 R3.40
APPROXIMATE COSTS*
Standalone Direct Mail
Reach current, lapsed or potential shoppers of yourbrand with a targeted, personalised ClubCardendorsed direct mail pack. Ideal for brand building,consumer education, product launches, samplingand cross-selling of brand extensions. Mail at anytime during the year. Allow 6-8 week turnaround timefrom brief to mailing.
Costs include creative, print, data, personalisation and postage. Pluspost analysis. Based on a standard DL pack with an A4 letter andenvelope. Non-standard packs can be designed and quoted for.
MAIL QTY: 25 000 50 000 100 000 200 000
COST/PACK R6.45 R4.80 R3.85 R3.40
APPROXIMATE COSTS
Create a targetedClubCard endorseddirect mail pack. We’lldesign and make up
a pack for you.
Digital:Clicks website and mobi-site
BANNER SIZE* COST/IMPRESSION
Home page 224 x 170 35c / R350 /CPM
Rest of site 224 x 170 30c / R300 /CPM
Home page 700 x 150 40c / R400 /CPM
Rest of site 700 x 150 35c / R350 /CPM
ClubCard ZoneHome page 300 x 185 35c / R350 /CPM
1.5 million pageimpressions served
monthly
Over 100 000unique monthly
visitors
Advertise on the new Clicks mobi-site. Choosefrom display, text and rich media options:
DISPLAY CPM: R250 R2.50/Click
TXT From R7500
Rich Media Subject to brief
Build your brand with banners on the Clickswebsite www.clicks.co.za
RATES
NEW
RATES
Reach the fastgrowing mobi market
Rates may vary based on site traffic.
*30 second slot. Ads of different durations available
Clicks Live Radio
Up to 1.5 million people inClicks stores over a 7-day
Clicks Live is an in-store radiostation broadcast live viasatellite to each Clicks storeand Pharmacy around thecountry. Use this highly effectivemedium to drive product sales.Ideal when combined withother Clicks channels. Askabout our package deals.
period. ReachClicks customerswhile they shop
Competitions Run a competition with a From R20 000 depending uponcustom-built branded duration (Set up, admin, competition tab. Entry by design & reporting; regular providing identity or uploading status updates and of images or text. announcements)
Guest slots Have access to the Clicks From R10 000 depending uponFacebook page for a delimited no of slots. (Set-up, research time slot for a Q&A session or preparation, forward notices, product information updates. question elicitation, hosting
and reporting)
Status Updates Choose from text, branded, From R2000 for 1 status update.pinned or featured status updates
RATES
RATES*
TIME SLOT WEEKDAYS SATURDAY SUNDAY
09h00-12h00 R390 R660
09h00-13h00 R530
12h00-14h00 R660 R740
14h00-16h00 R530
16h00-18h00 R390
FacebookInteract with
30 000+ fans acrossour 3 pages: Clicks
branded page, beautyand babyclub
Customer Insights:Analysis and online research
Visit www.clicksmarketingservices.co.zaVisit www.clicksmarketingservices.co.za
Customer Insight Analysis
A tailored in-depth look at customer behaviour which includes:
• Topline stats
• Shopper profiling
• Regime analysis
• Seasonality
• Basket contents
Cost: From R30 000
Online Research Panel
Clicks manages an online panel community enablingcustomers to express their views and opinions. Clicks supplierscan now access the Clicks ClubCard customer via this onlineresearch panel. Gain actionable customer insights from targetedgroups of customers.
(Further analysis can be commissioned and quoted on request.)Cost: R35 000
Customer insights will
help shape yourstrategy and
fine-tune yourmarketing plans
Contact usTargeted channelinformationor bookings
(excl. magazine)
Magazineinformationor bookings
Mobi-site
Tessa Fenton-Wells Tel: 021 761 2840E-mail: [email protected]: 082 320 0014
Lee Wessels Tel: 031 940 1242E-mail: [email protected]
Belinda Walsh Tel: 021 797 1628E-mail: [email protected]: 082 9000 742