MCUrgentA Shared Emergency
Information Network
Getting the word out withsocial media
Carol A. Spencer @CarolSpencerNJDigital and Social Media Manager, Morris County NJSeptember 27, 2013
What is MCUrgent?
• An application that utilizes the power of social
media to share official emergency information
during a multi-jurisdictional emergency.
• Led by Morris County’s Office of Emergency
Management, MCUrgent will ultimately include
all 39 towns posting to a single Twitter feed and
Facebook page.
• Used only in multi-jurisdictional emergencies.
Individual town emergency notices go to that
town’s website, Twitter feed or Facebook page.
When putting out information…
Situation updates need to:
– be timely
– originate from the source
– be accessible even without power
– be available 24/7
– be device independent
– cross municipal boundaries
– be freely available (no subscription or membership required)
– be accessed anywhere
Our vision of MCUrgent
Towns create a tweet
#hashtag post
Twitter(MCUrgent)
Facebook(MorrisCountyNJ)
Twitter(MorrisCountyNJ)
Facebook(Town page)
Twitter(Town feed)
Morris Twp
Parsippany
Denville
Riverdale
Dover
Facebook(MCUrgent)
#MCDover: Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite
Posts go to major social networks
MCurgent on Facebook
MCUrgent on Twitter (MCUrgent.com)
Get MCUrgent via Text Message
text
follow MCUrgent
to 40404
2010 Winter Storms: First test of MCUrgent2010 Winter Storms: First test of MCUrgent
Getting started:
MCUrgent FB Post views
• 10/25/2010 - 11/26/2010 188
December storms:
MCUrgent FB Post views• 11/25/2010 - 12/25/2010 8,941
ONE DAY
December 27, 2010• MCUrgent Post views: 4,386
Hurricane Irene: 1 weekHurricane Irene: 1 weekWebsites Irene Typical•Homepage views 75,155 26,000
Blogger•OEM & MorrisCountyNJ 36,991 2,400Facebook post views•MorrisCountyNJ 49,610 5,500•MCUrgent 99,005 400
Twitter message views*•MorrisCountyNJ 169,292 18,000•MCUrgent 20,448 0
TOTAL VIEWS 450,337 52,300
*Does not include Twitter ‘fast follow’ text messages to cell phones
Public Opinion: We like it!Public Opinion: We like it!
MCUrgent MCUrgent MarketingMarketing
Print posters:Print posters:MorrisCountyNJ.govMorrisCountyNJ.gov
Cross marketing Cross marketing with towns and with towns and websites.websites.
• What: Emergency notifications fromparticipating towns & the county
• Info: MorrisCountyNJ.gov/mcurgent/socialmedia-mcurgent.asp
• Web: MorrisCountyNJ.gov MorrisOEM.org
• Social: Twitter.com/MCUrgentMCUrgent.org / .net / .com / .infoFacebook.com/MCUrgent
• Text: text follow MCUrgent to 40404
MCUrgent at a glanceMCUrgent at a glance
• Slideshare.net/MorrisCountyNJ
– MCUrgent presentations
– “Building a Municipal Social Media Presence”
• Twitter, Facebook, Hootsuite
– “Emergency Communications: Getting Prepared, Making it Happen”
ResourcesResources
MCUrgentA Shared Emergency
Information Network
Getting the word out withsocial media
Carol A. SpencerDigital and Social Media Manager, Morris County NJSeptember 27, 2013