Marcela Reyes, MBAChief Branding Officer
Latitudes Training, Coaching and Consulting
www.latitudescoach.com
1
The 2013 Personal Branding Trends and How Translators Can
Leverage Them
A bit about me• 20+ years industry experience• MBA in Marketing• Entrepreneur• 12+ years as a ATA certified Eng>SP translator• Certified Localization Project Manager• Blue Ocean Strategy Certified Practitioner• Professional business, marketing coach and branding coach• Reach Certified Personal Branding Strategist• Reach Certified Online Identity Strategist• Certified 360 Reach™ Brand Assessment Analyst• 2010-2012 ATA’s Spanish Language Division Administrator• Columnist• International speaker
Personal Branding Trends for 2013
William Arruda, CEO and Founder of Reach Personal Branding
1. Curation
Too much content!
Welcome to Content Curation
Finding groups, content, posts, pictures and organizes and shares the
best and most relevant content on a specific issue online.
If you can’t be a creator….
Then be a curator!
Content Curation Tools
2. Customization
•
You need to be here!
3. Mobile
• 80% search for jobs. (JIBE)
• 77% use mobile job search apps. (Beyond.com)
• Thousands of job search apps.– Lunchmeet– Pocketresume– Sparkshire
4. People
Translators are people, not machines! Promote
yourself. Let others see the human side of YOU and your
business.
5. Pictures
The traditional word-based resume or CV will be quickly replaced with pictures!
https://create.visual.ly/kelly/
6. QR Codes
7. Timelines
http://goo.gl/daQ9D
MarcelaJenney
marcelareyes
latitudescoachblog.com
www.latitudescoach.com
mjenney
