Awarding Ideas That Work
NORTH AMERICA / WINNERS & FINALISTS
® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization.
2 2014 EFFIE AWARDS / WINNERS
WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.
After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.
Award levels – gold, silver and bronze – will be announced and presented at the 2014 North American Effie Awards Gala on Thursday, June 5, in New York City.
Congratulations to this year’s winners.
* Indicates lead agency.
AFRICAN-AMERICAN AGRICULTURAL/INDUSTRIAL/BUILDING AUTOMOTIVE - AFTERMARKET
Dark and Lovely Au Naturale American Standard Armor All Firestone
“Curl Power”
SoftSheen-Carson
Making Toilets Matter
American Standard
The Return of the Armor All Viking
Armored AutoGroup
Drive a Firestone
Bridgestone Americas Tire Operations
Publicis Kaplan Thaler*Bratskeir & Company
22squared* DDB California*Source MarketingOMD
Leo Burnett/Arc Worldwide*OptimediaRazorfish
AUTOMOTIVE - AFTERMARKET AUTOMOTIVE - VEHICLES
Toyota Parts and Service Cadillac Ford Mercedes-Benz
Keep Your Toyota A Toyota
Toyota Motor Sales
Cadillac ATS vs the World
Cadillac
Take The C-MAX Hybrid Challenge
Ford Motor Company
Moving cars and changing minds on Instagram
Mercedes-Benz
Saatchi & Saatchi LA* Fallon*Carat
Team Detroit* Razorfish*
AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL
Toyota Pantene Tanqueray Gevalia Kaffe
Tundra Endeavour
Toyota Motor Sales
Pantene Weather Program
Procter & Gamble
Tonight We Tanqueray
Diageo
Upgrading America’s Everyday Cup of Joe
Kraft Foods
Saatchi & Saatchi LA*Toyota PRGolinHarris
Leo Burnett/Arc Worldwide*Starcom MediaVest Group*The Weather CompanyGrey New YorkDeVries Global
Mother NY*CaratMKTGLush Life
TAXI Inc*Starcom MediaVest GroupShopper Arts NetworkTrapeze
3 2014 EFFIE AWARDS / WINNERS
BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE BREAKFAST FOODS
MiO Dove IBM Kellogg’s Special K
MiO
Kraft Canada Inc.
Dove Real Beauty Sketches - Winning back Dove Love
Unilever
A Boy And His Atom
IBM
The Protein Effect
The Kellogg Company
TAXI Canada Ltd.*MediaVest
Ogilvy Brasil*Edelman*PHD UKMindshare
Ogilvy & Mather* Leo Burnett/Arc Worldwide*Starcom MediaVest Group*RazorfishKrispr Communications
BUSINESS-TO-BUSINESS CORPORATE REPUTATION/PROFESSIONAL SERVICES
Siemens USA BlackRock Citi IBM
SpaceX
Siemens USA
New World of Investing
BlackRock
The Battle to Win Back New York Citi
A Boy And His Atom
IBM
Ogilvy & Mather* Ogilvy & Mather*MEC
Publicis Kaplan Thaler* Ogilvy & Mather*
CULTURE & THE ARTS ELECTRONICS ENERGY/NUTRITION PRODUCTS & SERVICES
New Museum New York City Ballet Apple Medifast
Recalling 1993
New Museum
Art Series
New York City Ballet
iPad mini Launch
Apple, Inc.
Becoming Yourself
Medifast
Droga5* DDB New York* TBWA\Media Arts Lab*OMD
Solve Branding LLC*The Midas Exchange
ENERGY/NUTRITION PRODUCTS & SERVICES ENGAGED COMMUNITY
MiO Sport Hyundai Macy’s U by Kotex
MiO Sport
Kraft Canada Inc.
The Walking Dead Chop Shop
Hyundai
Macy’s Presents: “Yes, Virginia the Musical”
Macy’s
Generation Know
Kimberly-Clark
TAXI Canada Ltd.*MediaVest
INNOCEAN USA*BossaSkybound EntertainmentInitiativeFuture US Inc.
JWT New York* Ogilvy & Mather*Geometry GlobalOrganic, Inc.Marina Maher CommunicationsMindshare
4 2014 EFFIE AWARDS / WINNERS
ENTERTAINMENT & SPORTS FASHION/STYLE
Madden NFL 13 Microsoft Xbox Pepsi adidas
Madden Forever
EA SPORTS
Halo 4: An Ancient Evil Awakens Microsoft
Welcoming Beyonce to the World’s Biggest Stage
PepsiCo
#thereturn
adidas
Heat*Wieden+Kennedy
TwoFifteen McCann*Starcom MediaVest Group*
Mekanism* 180LA*CaratRoundarch Isobar
FASHION/STYLE FINANCIAL CARDS FINANCIAL PRODUCTS & SERVICES GOODWORKS - BRANDS
Cole Haan VISA Bank of America Merrill Edge Citi
#dontgohome
Cole Haan
Do you #smallenfreuden?
Visa
Face Retirement
Bank of America Merrill Edge
The Battle to Win Back New York
Citi
Bartle Bogle Hegarty*Deep FocusPGRTH ProductionsUnit 9
BBDO Toronto*Proximity Canada*
Starcom MediaVest Group* Publicis Kaplan Thaler*
GOODWORKS - BRANDS GOODWORKS - NON-PROFIT
U by Kotex Best Friends Animal Society MINDDRIVE Missing Children
Society of Canada
Generation Know
Kimberly-Clark
Making Los Angeles A “No-Kill” City
Best Friends Animal Society
“Social Fuel”
MINDDRIVE
Milk Carton 2.0
Missing Children Society of Canada
Ogilvy & Mather*Geometry GlobalOrganic, Inc.Marina Maher CommunicationsMindshare
TBWA\Chiat\Day Los Angeles*
VML* Grey Canada*
GOODWORKS - NON-PROFIT GOVERNMENT/INSTITUTIONAL/RECRUITMENT HISPANIC
Thorn California State Lottery
Ontario Ministry of Health and Long-Term Care
Allstate Insurance Company
Pedophile Deterrence Program
Thorn
Powerball: Believe in Something Bigger
The California State Lottery
Quit the Denial
Ministry of Health and Long-Term Care
Mala Suerte in Pop Culture
Allstate Insurance Company
Goodby, Silverstein & Partners*
David&Goliath*Initiative*
BBDO Toronto*Proximity Canada*
Leo Burnett/Lapiz*Starcom MediaVest Group*
5 2014 EFFIE AWARDS / WINNERS
HISPANIC HOME SUPPLIES & SERVICES INFLUENCERS
California Milk Processor Board (CMPB)
Cottonelle® Tide Johnsonville Sausage
Bedtime Stories
California Milk Processor Board
Cottonelle - Test Your Cleaning Logic
Kimberly-Clark
The Miracle Stain
Procter & Gamble
Johnsonville Brattender Campaign
Johnsonville Sausage
Grupo Gallegos* TRIS3CT*MindshareOgilvy ActionKetchumBiggs-Gilmore
Saatchi & Saatchi*Starcom MediaVest GroupDeVries Public RelationsRiber Sports Marketing GroupDigitasLBi
Cramer-Krasselt*Tech by DesignSOSH
INFLUENCERS INSURANCE INTERNET/TELECOM
MOMS DEMAND ACTION Verizon FiOS GEICO AT&T
It’s time for Gun Sense
Moms Demand Action
Once You’ve Got It, You Get It.
Verizon FiOS
Happier Than II
GEICO
It’s Not Complicated
AT&T
Grey Canada* McCann New York*R/GAZenith OptimediaMRM Worldwide
The Martin Agency* BBDO Atlanta*BBDO New York*FleishmanHillard
INTERNET/TELECOM LEISURE PRODUCTS & SERVICES
DIRECTV Google Fiber T-Mobile Call of Duty
Football On Your Phone
DIRECTV
Google Fiber in Kansas City: 100 times the possibilities
Google, Inc.
Un-leash with the Un-Carrier
T-Mobile USA
The Replacer
Activision Publishing
Grey New York*ButterHungry ManCosmo Street/SwitchTrollback
Venables Bell & Partners*Omincom Media GroupEnsoEssence DigitalWolff Olins
Publicis Seattle*Hal Riney*OptimediaWong, Doody, Crandall, WienerBig Fuel
72andSunny*SapientNitroEdelmanThe Ant FarmOMD
LEISURE PRODUCTS & SERVICES MEDIA COMPANIES NEW PRODUCT OR SERVICE
ESPN PEOPLE Magazine Kellogg’s Special K T-Mobile
ESPN Fantasy Football. It’s Good To Be Commissioner.
ESPN
People Love PEOPLE
Time Warner Retail Sales & Marketing
A Breakfast Revelation
The Kellogg Company
Introducing JUMP! only from T-Mobile
T-Mobile USA
Wieden+Kennedy*Starcom MediaVest Group*MacDonald MediaRED Interactive
The Terri & Sandy Solution*IN Marketing Services*CrossMediaDigitasLBiThe Integer Group
Leo Burnett/Arc Worldwide*Starcom MediaVest Group*Razorfish
Hal Riney*Publicis Seattle*Big FuelOptimediaJack Morton Worldwide
6 2014 EFFIE AWARDS / WINNERS
PACKAGED FOOD PERSONAL CARE
Applegate Johnsonville Sausage Depend Dove
From Mystery Meat to Meat You Can Trust
Applegate
Johnsonville Brattender Campaign
Johnsonville Sausage
Guard Your Manhood
Kimberly-Clark
Dove Real Beauty Sketches - Winning back Dove Love
Unilever
TAXI Inc*SwellsharkStation Film
Cramer-Krasselt*Tech by DesignSOSH
Ogilvy & Mather*Geometry GlobalOrganic, Inc.Marina Maher CommunicationsMindshare
Ogilvy Brasil*Edelman*PHD UKMindshare
PERSONAL CARE REAL ESTATE RESTAURANTS
Old Spice Oral-B Zillow Subway Restaurants
Old Spice Muscle Music
Procter & Gamble
Oral-B: Power of Dad’s Smile
Procter & Gamble
Find Your Way Home
Zillow, Inc.
The 4 to 9ers
Subway
Wieden+Kennedy*Citizen Relations*MJZVimeo
Publicis Kaplan Thaler*MSL GroupStarcom MediaVest Group
Deutsch LA*TwoNil*Ipsos
Content & Co*MMBMediaComCatalyst
RETAIL
Foot Locker Kmart Lowe’s Target
Harden Soul - Music to Foot Locker’s Ears
Foot Locker
Ship My Pants
Kmart
Now’s the Time to Spring
Lowe’s
Summer Up
Target
BBDO New York* FCB Chicago*Bob Industries
BBDO New York*OMD
72andSunny*HaworthFederated Media Publishing
SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS
IBM Oreo Samsung Mobile USA Dove
A Boy And His Atom
IBM
The Oreo Superbowl Tweet
Mondelez International
Magna Carta Holy Grail
Samsung Mobile USA
Dove Real Beauty Sketches - Winning back Dove Love
Unilever
Ogilvy & Mather* 360i* 72andSunny*R/GAEdelman DigitalStarcom MediaVest GroupRosetta
Ogilvy Brasil*Edelman*PHD UKMindshare
7 2014 EFFIE AWARDS / WINNERS
SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES SNACKS/DESSERTS/ CONFECTIONS
Oscar Mayer New Museum New York City Ballet Oreo
Say It With Bacon
Oscar Mayer
Recalling 1993
New Museum
Art Series
New York City Ballet
OREO Wonderfilled Campaign
Mondelez International
360i*Olson EngageStarcom MediaVest Group
Droga5* DDB New York* The Martin Agency*Starcom MediaVest Group360iWeber Shandwick
SNACKS/DESSERTS/ CONFECTIONS SOFTWARE SUSTAINED SUCCESS
PEEPS® Adobe Ford Michigan
Express Your Peepsonality
Just Born
Metrics, Not Myths
Adobe
Driving an 18 Million Dollar Crusade for Schools
Ford Motor Company
Pure Michigan
Michigan Economic Development Corporation
The Terri & Sandy Solution*e.PRPipeline InteractiveMediaWorx
Goodby, Silverstein & Partners*Edelman
Team Detroit* McCann Detroit*Universal McCannWeber ShandwickMRM Worldwide
TRANSPORTATION TRAVEL/TOURISM/DESTINATION
JetBlue Airways Aruba Tourism Authority Expedia Lincoln Children’s Zoo
Election Protection
JetBlue Airways
Many Happy Returners Aruba Tourism Authority
Find Yours
Expedia.com
Zooglies: Unleashing a Child’s Imagination
Lincoln Children’s Zoo
Mullen* The Concept Farm*US International Media*The Zimmerman AgencyAnsiraBlue Engine Marketing
180LA* Bailey Lauerman*
YEARLY TOPICAL CATEGORY: BRANDED UTILITY YOUTH MARKETING
Budweiser The Climate Reality Project Philips Norelco truth U by Kotex
Budweiser Red Light: Goals Across Canada
Labatt Breweries of Canada
Reality Drop
The Climate Reality Project
I’d &*@! Me
Philips Norelco
Ugly truth
Legacy for Health
Generation Know
Kimberly-Clark
Anomaly Toronto*Anomaly New York*Buzz ProductsUniversal McCannVeritas
Arnold Worldwide*VermonsterFearLess CottageSkeptical Science
Ogilvy & Mather*Havas MediaOneVoiceGeometry GlobalZocalo
Arnold Worldwide*PHD
Ogilvy & Mather*Geometry GlobalOrganic, Inc.Marina Maher CommunicationsMindshare
8 2014 EFFIE AWARDS / WINNERS
MEDIA EFFIESMEDIA IDEA
Big Boss Brewing Cole Haan HanesBrands Inc.
Beercade
Big Boss Brewing Company
#dontgohome
Cole Haan
Undercover Color: Dare to Share
HanesBrands Inc.
McKinney* Bartle Bogle Hegarty*Deep FocusPGRTH ProductionsUnit 9
Starcom MediaVest Group*360i*Weber ShandwickThe Martin Agency
MEDIA INNOVATION SINGLE MEDIA COMPANY ACTIVATION
Corona Extra Secret Clinical Strength
How the Moon Helped Corona Find Its Beach in NYC
Crown Imports LLC
Helping Women Combat Everyday Stress
Procter & Gamble
Cramer-Krasselt* Starcom MediaVest Group*Leo Burnett Company*Marina Maher CommunicationsOWN: Oprah Winfrey Network
HEALTH EFFIES
HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE SERVICES
Tamiflu Walgreens Blue Cross Blue Shield of Rhode Island
No Such Thing as a Little Flu
Genentech, Inc.
At the Corner of Happy and Healthy
Walgreens
Let’s Do This Together
Blue Cross Blue Shield of Rhode Island
HealthWork powered by BBDO & CDMIPathway Omnicom Media GroupHavas WorldwideFleishmanHillardGreater Than One
GSD&M*Starcom MediaVest Group*Design186
PARTNERS+simons*EditBarHomestead Films Rock Salt Songwriters
DISEASE AWARENESS & EDUCATION HEALTHCARE - OTC
Heart & Stroke Foundation of Canada
US Centers for Disease Control and Prevention (CDC)
ZYRTEC ZzzQuil
Make Health Last
Heart & Stroke Foundation of Canada
Tips From Former Smokers
US Centers for Disease Control and Prevention
Muddle No More
McNeil Consumer Healthcare
ZzzQuil Sleep-Aid Launch
Procter & Gamble
Lowe Roche Advertising Ltd.* Arnold Worldwide* JWT New York* Publicis Kaplan Thaler*Starcom MediaVest Group
9 2014 EFFIE AWARDS / FINALISTS
FINALISTSEffie Award finalists are selected based on scores after the rigorous first round of judging. Making the shortlist of finalists is a significant achievement. Finalist status indicates that a case is among the most effective examples of marketing communications.
Additionally, all finalists and winners will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. Annual rankings are announced in June.
Congratulations to this year’s finalists.
* Indicates lead agency.AFRICAN-AMERICAN AGRICULTURAL/INDUSTRIAL/BUILDING AUTOMOTIVE - VEHICLES
Allstate Insurance Company Bagster WinField Ford
Quotes for Education
Allstate Insurance Company
Your Cleanup Starts Here
Waste Management
Helping Farmers Be Greater
WinField
Fiesta Movement: The Sequel
Ford Motor Company
Leo Burnett/Arc Worldwide*Starcom MediaVest Group*
Geometry Global* Colle+McVoy* Team Detroit*match actionUndercurrent
AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL
Harley-Davidson Dark and Lovely Au Naturale Alexander Keith’s Modelo Especial
Kid Rock Rebel Soul Partnership Harley-Davidson
“Curl Power”
SoftSheen-Carson
Alexander Keith’s Hop Series Launch
Labatt Breweries of Canada
Modelo Especial: The Beer of the Real World
Crown Imports LLC
VSA Partners*Dare Mighty EntertainmentG7 Entertainment MarketingHudson Edit
Publicis Kaplan Thaler*Bratskeir & Company
Red Urban*Mosaic Sales Solutions*UM Media
La Comunidad*Horizon Media
BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE
Green Mountain Coffee AT&T Budweiser Citi
Brew a Better Day
Green Mountain Coffee
@SummerBreak: Mobile- powered Reality Experience AT&T
Budweiser Made in America
Anheuser-Busch InBev
The Battle to Win Back New York
Citi
Young & Rubicam* BBDO Atlanta*BBDO New York*The Chernin GroupMcBeard MediaMEC
Translation*Roc NationLive Nation
Publicis Kaplan Thaler*
10 2014 EFFIE AWARDS / FINALISTS
BRAND EXPERIENCE
Crystal Light JetBlue Airways New York City Ballet Old Spice
Biggest Words With Friends Giveaway Ever Kraft Foods
Election Protection
JetBlue Airways
Art Series New York City Ballet
Old Spice Muscle Music
Procter & Gamble
VSA Partners*Jack Morton WorldwideHenson ConsultingZyngaStarcom MediaVest Group
Mullen* DDB New York* Wieden+Kennedy*Citizen Relations*MJZVimeo
BRAND EXPERIENCE BREAKFAST FOODS BUSINESS-TO-BUSINESS
Toyota Florida Department of Citrus
American Express OPEN CDW
Tundra Endeavor
Toyota Motor Sales
Healthy Energy to Take on the Day Florida Department of Citrus
American Express OPEN Business Lounges American Express OPEN
Winning on the Road CDW
Saatchi & Saatchi LA*Toyota PRGolinHarris
BBDO Atlanta*PHD
Momentum Worldwide*Gensler
Ogilvy & Mather*Next Marketing
BUSINESS-TO-BUSINESS CORPORATE REPUTATION/ PROFESSIONAL SERVICES
Cisco Systems PAREXEL Sprint Accenture
Tomorrow starts here: giving Cisco purpose again Cisco Systems
SEBPCO Strategic Partnerships PAREXEL
Torque Live Call Center
Sprint
Delivering an industry- beating performance by breaking all the rules
Accenture
Goodby, Silverstein & Partners*
Ogilvy & Mather*RedWorks*
Leo Burnett/Arc Worldwide*DigitasLBi*
TBWA\Chiat\Day*MEC
CULTURE & THE ARTS DAVID VS. GOLIATH
Arizona Science Center
The Art Institute of Chicago Clorox Liquid Bleach Luvs
Never Stop Wondering
Arizona Science Center
Go Picasso
Art Institute of Chicago
Bleachable Moments
The Clorox Company
Luvs: The Official Diaper of Experienced Moms
Procter & Gamble
Cramer-Krasselt* Leo Burnett/Arc Worldwide* DDB California*OMDKetchum
Saatchi & Saatchi*Carat*POSSIBLECitizen Relations
11 2014 EFFIE AWARDS / FINALISTS
DAVID VS. GOLIATH ELECTRONICS ENGAGED COMMUNITY
MOMS DEMAND ACTION Subaru of America CDW Johnsonville Sausage
It’s time for Gun Sense
Moms Demand Action
Playing Large in the Small SUV Category Subaru of America
Winning on the Road
CDW
Johnsonville Brattender Campaign
Johnsonville Sausage
Grey Canada* Carmichael Lynch* Ogilvy & Mather*Next Marketing
Cramer-Krasselt*Tech by DesignSOSH
ENGAGED COMMUNITY ENTERTAINMENT & SPORTS FINANCIAL CARDS
Lay’s Subway Restaurants Cheetos Visa Signature
Lay’s Do Us A Flavor
Frito Lay
The 4 to 9ers
Subway
Cheetos and Despicable Me 2 partnership Frito Lay
Visa Signature. Your idea of what a card should be.
Visa
Energy BBDO*Xi Chicago*OMDKetchumThe Marketing Arm
Content & Co*MMBMediaComCatalyst
The Marketing Arm*Goodby, Silverstein & PartnersOMDUnited Entertainment Group
BBDO New York*ProximityMRYOMD
FINANCIAL PRODUCTS & SERVICES GOODWORKS - BRANDS
H&R Block The Huntington National Bank Union Bank AT&T
Procrastination
H&R Block
Huntington Bank: Welcome to the exception, not the rule
The Huntington National Bank
Doing Right
Union Bank
It Can Wait: Drive For Pledges AT&T
Fallon* Arnold Worldwide*Havas Media
Eleven Inc.*CIBOJaegerSloan IncChelsea Pictures
MEC*
GOODWORKS - BRANDS GOODWORKS - NON-PROFIT
Kellogg’s Masterbrand Anti-Defamation League Lincoln Children’s Zoo
Ontario Ministry of Health and Long-Term Care
Share Breakfast
The Kellogg Company
Imagine a World Without Hate
Anti-Defamation League
Zooglies: Unleashing a Child’s Imagination
Lincoln Children’s Zooe
Quit the Denial
Ministry of Health and Long-Term Care
Leo Burnett/Arc Worldwide*Starcom MediaVest Group*VMLKrispr CommunicationsCatapult
Publicis Kaplan Thaler* Bailey Lauerman* BBDO Toronto*Proximity Canada*
12 2014 EFFIE AWARDS / FINALISTS
GOVERNMENT/INSTITUTIONAL/RECRUITMENT HISPANIC HOME FURNISHINGS & APPLIANCES
Obama T-Mobile GE Appliances Valspar
Obama for All
Obama for America
The Un-Carrier
T-Mobile USA
Play Big, Clean Simple.
GE Appliances
The Valspar Love Your Color Guarantee
Valspar Corporation
SS+K* Conill* BBDO New York*OMD
FCB Chicago*Havas MediaLaForce + StevensLeo J. Shapiro & Associates
HOME SUPPLIES & SERVICES INFLUENCERS INSURANCE
Dawn Glad Ford Allstate Insurance Company
Dawn: From Brand to Buy & to Brand to Buy Into
Procter & Gamble
Glad to Do a Little Less
The Clorox Company
Fiesta Movement: The Sequel
Ford Motor Company
Let the Good Life In
Allstate Insurance Company
Publicis Kaplan Thaler*The Integer GroupMSL GroupStarcom MediaVest GroupWallace Church
DDB California*OMD*Alma DDBAKQA
Team Detroit*match actionUndercurrent
Leo Burnett/Arc Worldwide*Starcom MediaVest Group*
INSURANCE LEISURE PRODUCTS & SERVICES MEDIA COMPANIES
Nationwide Insurance Progressive Mizuno National Geographic Channel
Join the Nation Campaign
Nationwide Insurance
Rate Suckers Beware
Progressive Corporation
Mezamashii Run Project Mizuno
Killing Lincoln Conspiracy National Geographic Channel
McKinney* Arnold Worldwide* McKinney* mediahub from Mullen*Mullen*
NEW PRODUCT OR SERVICE OFFICE & DELIVERY PRODUCTS & SERVICES PACKAGED FOOD
Wendy’s UPS Hellmann’s Lay’s
Wendy’s Pretzel Bacon Cheeseburger Love Songs
Wendy’s
UPS: We Love Logistics
UPS
Hellmann’s 100 Year Anniversary Program Unilever
Lay’s Do Us A Flavor
Frito Lay
VML*KetchumStarcom MediaVest GroupLiquid 9
Ogilvy & Mather*Maxus
Ogilvy & Mather*MindshareWeber ShandwickRyan Partnership
Energy BBDO*Xi Chicago*The Marketing ArmOMDKetchum
13 2014 EFFIE AWARDS / FINALISTS
PACKAGED FOOD PERSONAL CARE PET CARE
Oscar Mayer Colgate Total EOS GREENIES®
Recasting Oscar Mayer for Real Life
Oscar Mayer
Colgate Total - You Can Do It!
Colgate-Palmolive
EOS - Reinventing Lip Balm EOS Products
Season’s GREENIES®
The Nutro Company
mcgarrybowen*360i*OlsonStarcom MediaVest Group
Red Fuse Communications*Cohn & Wolfe*
Juniper Park* Trone Brand Energy*CatapultStarcom MediaVest Group
PET CARE RENAISSANCE
Pedigree Ball Canning Microsoft Xbox Tanqueray
Pedigree Feeding Project
Mars Petcare
Make. Share.
Jarden Home Brands - Ball Canning
Halo 4 Renaissance: An Ancient Evil Awakens
Microsoft
Tonight We Tanqueray
Diageo
BBDO New York*Starcom MediaVest GroupCatapultDigitasLBiWeber Shandwick
Barkley, Inc.*360 Public RelationsIntegrated Marketing Solutions8183 Studio
TwoFifteen McCann*Starcom MediaVest Group*
Mother NY*CaratMKTGLush Life
RENAISSANCE RESTAURANTS
T-Mobile Baskin-Robbins Boston Pizza International McDonald’s
T-Mobile is Back: Un-leash with the Un-Carrier
T-Mobile USA
Slingshotting Soft Serve to Success
Baskin-Robbins
Boston Pizza “Pizzaburger”
Boston Pizza
Big Mac: Think With Your Mouth
McDonald’s
Hal Riney*Publicis Seattle*Big FuelOptimediaWong, Doody, Crandall, Wiener
22squared*BeCore
TAXI Canada Ltd.* Translation*
RESTAURANTS SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS
Pizza Hut Heineken USA National Geographic Channel Mizuno
Hut, Hut, Hut Pizza Hut, Inc.
Departure Roulette Heineken USA
Killing Lincoln Conspiracy
National Geographic Channel
Play Famously
Mizuno
The Martin Agency*Zeno GroupOptimedia
Wieden+Kennedy*EdelmanStarcom MediaVest Group
mediahub from Mullen*Mullen*
McKinney*The Brand AMP
14 2014 EFFIE AWARDS / FINALISTS
SMALL BUDGETS - SERVICES SNACKS/DESSERTS/CONFECTIONS SUSTAINED SUCCESS
Kmart Betty Crocker Fruit Snacks Twix Audi of America, Inc.
That’s Big Gas Savings!
Kmart
Fruitsnackia
General Mills
Left Twix. Right Twix. Pick A Side. Mars Chocolate North America
Luxury Has Progressed
Audi of America
FCB Chicago* Saatchi & Saatchi* BBDO New York*Starcom MediaVest GroupDigitasLBiWeber ShandwickLatinWorks
Venables Bell & Partners*MediaComThe DesignoryLatcha + AssociatesAKQA
SUSTAINED SUCCESS TRANSPORTATION
Jack Link’s Jimmy Dean American Airlines Avis
From the Backwoods of Wisconsin to Snack Aisles Across America
Jack Link’s
How Jimmy Dean Saved Breakfast
Hillshire Brands Company
The New American
American Airlines
The Professionals
Avis Budget Group
Carmichael Lynch*Carmichael Lynch Spong*Atomic Playpen
TBWA\Chiat\Day Los Angeles*DigitasLBiStarcom MediaVest GroupMWW
McCann New York*FutureBrand*
Leo Burnett Business*Starcom MediaVest Group*
TRAVEL/TOURISM/DESTINATION YEARLY TOPICAL CATEGORY: BRANDED UTILITY
La Quinta Inns and Suites Pull-Ups® Subaru of America ZYRTEC
Taking care of business
La Quinta Inns and Suites
Pull-Ups Big Kid Academy & Pull-Ups Big Kid App
Kimberly-Clark
Driving Confidence from Online to On-the-Road
Subaru of America
AllergyCast
McNeil Consumer Healthcare
DDB Chicago*Four Man FurnaceGreenlight
Organic, Inc.*Ogilvy & MatherEdelmanMindshareGeometry Global
Carmichael Lynch* JWT New York*
YOUTH MARKETING
Obama for America
Obama For All
Obama for America
SS+K*
15 2014 EFFIE AWARDS / FINALISTS
DISEASE AWARENESS & EDUCATION HEALTHCARE - OTC
Reckitt Benckiser Alka-Seltzer Plus Johnson & Johnson Topical Health Care
Right Here
Reckitt Benckiser Pharmaceuticals
The Cold Truth
Bayer Consumer Care
First Aid Moments Happen Everyday
Johnson & Johnson
Ogilvy CommonHealth*Klick Health*Zenith
Energy BBDO*Xi ChicagoMediaComGold N FishReprise Media
BBDO New York*RF Binder PartnersJ3
HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE - RX - PROFESSIONAL
GILENYA Santyl STELARA uKnow Peanut
“HEY MS, Take This!” Campaign
Novartis Pharmaceuticals Corporation
Santyl Street Sweeper Campaign
Smith & Nephew
Revealing Stories Clear Across America
Janssen Biotech, Inc.
Know Where They Stand
ThermoFisher Scientific
FCB Healthcare*Starcom MediaVest Group*
AbelsonTaylor* FCB Healthcare* FCB Healthcare*
HEALTH EFFIES
16 2014 EFFIE AWARDS / FINALISTS
MEDIA EFFIESMEDIA IDEA
California Milk Processor Board (CMPB) JetBlue Airways NBC Sports Network
Bedtime Stories
California Milk Processor Board
Election Protection
JetBlue Airways
NBC Sports Network: Barclays Premier League Soccer
NBC Sports Group
Grupo Gallegos* mediahub from Mullen*Mullen*
Brooklyn Brothers*Maxus*IgnitedCivic Entertainment Group
SINGLE MEDIA COMPANY ACTIVATION
Allstate Insurance Company Kellogg’s Frosted Flakes Toyota
Mala Suerte in Pop Culture
Allstate Insurance Company
We All Just Love to Play
The Kellogg’s Company
Discover Toyota on HSN
Toyota Motor Sales
Starcom MediaVest Group*Leo Burnett/Lapiz*
Starcom MediaVest Group*Biggs-GilmoreLeo Burnett/Arc Worldwide
Saatchi & Saatchi LA*Home Shopping Network
MEDIA IDEA MEDIA INNOVATION
Pedigree Yoplait Frozen Yogurt Allstate Renters Insurance
American Express Canada
From Shelter to Stage
Mars Petcare
Project Runway Launch Integration
Wells Enterprises, Inc.
Finding the Right Audience for Renters Insurance
Allstate Insurance Company
Cloud 10 - Revitalizing the Airport as an acquisition channel
American Express Bank of Canada
Starcom MediaVest Group*DigitasWeber Shandwick
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Starcom MediaVest Group*Leo Burnett/Arc Worldwide*
Ogilvy & Mather*High Road CommunicationsGreater Toronto Airport AuthorityMindshare