6 6
Year Hotels Countries Bookings Milestones
2002 50 1 Start Livegang HotelSpecials.NL
2003 150 2 7.500 Livegang HotelSpecials.BE
2004 300 3 40.000 Livegang BungalowSpecials.nl
2005 400 4 115.000 Livegang HotelAanbiedingen.nl
2006 900 5 150.000 Livegang HotelSpecials.SE
2007 1000 5 180.000 Introduction hotelvideo’s
2008 1500 5 250.000 First HotelWeek campaign
2009 2000 5 325.000 New HotelSpecials website
2010 2250 5 380.000 New office
2011 2500 5 415.000 Introduction Dynamic Packaging
2012 3000 5 470.000 Introduction Daily Deals
2013 4050 6 442.000 Livegang HotelSpecials.DK and NO
Start sales destination Austria
Livegang www.ferienparkspecials.de
7 7
“More
frequent
breaks: your
moment,
with more
value for
money”
“Best valued
Top 3 player
in the
European
market for
short
vacations”
8 8
Succesfull ????
HS NL HS BE HS Scand HA NL BS
Bookings
-6%
Net Margin
+1610%
International
sites bookings
20%
vs.
12 12
4 future business
models are emerging,
we decided where to
play …
Source: Shopping2020
STRATEGY - ∆
13 13
4 future business
models are emerging,
we decided where to
play …
Source: Shopping2020
STRATEGY - ∆
We arrange extra’s <=
14 14
PREPARE – Prioritise markets
After NL, rolled out
in neighbouring
countries
BE/DK/SE/NO
size potential
limited
16 16
LAUNCH – Last mile solution
Same
platform Devil in detail:
Content mngt.
in different
languages
21 21
Localise - ∆
Local country
marketing-sales teams
Need local marketing & sales if you are serious about a market =>
• Local B2B sales relationship
• Knowledge about local market / marketing
Language
Marketing kalendar
Values
Local mkteer
SEO
SEA CM
Country
2
Country
1
Country
3
Country
x
Country marketeer feeds
Functional specialists
22 22
GROW – Invest
vs.
Financially very healthy
(fully financed out of own cash flow with
better than industry average margin)
Too conservative
(BE marketing <3% total costs)
>$600M
paid search p.a.
24 24
Loose timidity, think BIG & BOLD instead of
cramped & narrow minded, take ACTION, become
@-ntrepreneurial, and …