Much more than just facilitating market research,
we spark connections since 2003
Who we are Mission Statement & Proposition & USP’sOnline panelClients & referencesShow cases - Online SurveysDeliverables - reports
• 10 years of expertise in online data collection and online research• Number 1 in opinion polling in Belgium since 2006• House of research methodologists & marketers• Experiences as a research bureau in certain sectors (media, banks &
insurances, ad testing, media sellers, media buyers, PR, politics, e-democracy and public communication, ...) Interactive research software in their own development
• Online survey software & gamified research approaches• In-House Interactive tools in a gamified research& marketing
campaigning context• Lead acquisition campaigning• Expertise in interactive marketing • Strong focus on quality• Spin-off KULeuven• Online panel building incubator• Interactive marketing innovators
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Who we are
We connect research and marketing!
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Number 1 in opinion polling in Belgium since 2006 (Dept. Comm. Science, KUL)
To offer a unique-in-the-market wide range of online research & marketing solutions
Direct Access
to 6 million panel
members
worldwide
River sampli
ngOnline
sampling
services samplin
g
Research methodology
expertiseEnriched
panel data and
connectivity
Digital marketing
campaigning
Online panel management software &
platform
2.0 polling & panel
recruitmentsolutions
Technology
Data
Methodology
Social media & mobile
20032004200520062007200820092010201120122013
Mission Statement & Proposition
Data & Process ManagementQuality
Marketing & Research Connectivity
Fast & FairFlexibility
Research & CampaignMethodology
Content & ConceptingCo-creativity
In-house & Standardized interactiveTechnology
Proposition & Pillars
Data
Technology
Research
Internet Marketing &
branding
Clients & References
• Who we are – Our proposition• Online panel• Online Survey and Panel management• Show cases - Online Surveys• Research communities• Research Solutions• Show Cases – Connectology cases
iVOX Panel BE
> 170 000 Belgian customersRepresentative samples
» Sex» Age» Language» Education» Region» (CIM) Social Class» Media» B2B» Nielsen» Household Size» …
Socio-demographic profile education
– gender - age – language - social class – profession - …
Overall AD profileAttitude toward ads online – offline
Media consumption profileTV - radio - print - online
U&A Brand/category awareness - light/medium/heavy – likeability
brand/category - …
Ad/packing/… evaluation likeability mock-up spot/moadboard 1/2/3/ - perceived
message… - …
Survey data/ database
+ Enriched panel data & industry stats of your target group: modules
Psycho-sociographic profile (industry & category specific)
Financial profile / FMCG profile/Automotive Profile/Ecology profile/…
survey data + many extra’s for advanced segmentation
Enriched sampling for obtaining unique consumer profile/segmentation analysis
Breakdowns
Segmentation
AD attitude benchmarks
Mediaplanning
Panel: mix of recruitment channels
» Intense panel management & incentive handling
ACV Loonbarometer
Show case- online surveys
Show case- online surveys
Show case- online surveys
Fresh, user friendly, customized lay-out, ...
Show case- online surveys
Brand metrics Pretest
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1%
3%
12%
5%
2%
4%
Top of Mind
Spontane bekendheid
Geholpen bekendheid
Consideration
Usage
Preference
Net Promotor ScoreSectorgemiddelde
(o.b.v. 7 merken uit het onderzoek)
-5,2%3% (min n !!!!)
Show case – Deliverables - reporting
0 1 2 3 4 5 6 7 8 9 100% 0% 0% 0% 0%
12%9%
21%
42%
4%12%
Net Promotor Score = % promotors - % criticasters =
CriticastersPassief
tevredenen Promotors
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Brand metricsAmbassadorship & NPS
-5,2%
15,9%62,9%21,1%
Filter: Klanten Bolero (N=26)
Show case – Deliverables - reporting
TOP score 9 + score 10
Proposition scoring
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Brand 7
1
1
7%
1
1
1
4
2
1
3
2
2
10%
5%
5%
6%
8%
6%
10%
7%
5%
3%
3%
5%
5%
2%
12%
8%
10%
5%
10%
9%
13%
14%
10%
7%
2%
7%
7%
11%
3
3
4%
3
2
5%
5%
1
3
1
1
2
7%
44%
64%
65%
78%
62%
64%
46%
1
1
1
3
0 1 2 3 4 5 6 7 8 9 10 Geen idee
8%
4%
7%
1%
4%
4%
12%
N= 126
N= 606
N= 542
N= 339
N= 324
N= 858
N= 48
TOP
18
Show case – Deliverables - reporting
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Good value for money Score website Weekly
newsletter reliability. Quality of service
Social media usage
1 6,685 7,471 6,880 7,663 7,187 7,746
2 6,674 6,996 6,629 6,626 6,887 7,074
3 6,950 7,160 6,518 6,710 6,962 7,167
4 5,601 6,194 5,876 6,009 6,283 6,071
5 6,222 6,316 6,276 6,384 6,439 6,512
6 6,489 6,663 6,335 6,858 6,736 6,992
7 6,559 7,051 6,457 6,840 6,822 7,166
average 6,454 6,836 6,424 6,727 6,759 6,961
Gemiddelde score per stelling per merk Stellingen overview
Show case – Deliverables - reporting
-15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0%2.8%
9.9%
7.5%
14.4%
5.7%
10.7%
2.7%
2.9%
3.6%
-1.1%
1.3%
1.1%
6.9%
5.3%
1.8%
0.1%
2.4%
2.4%
-13.8%
-8.9%
-8.2%
-10.3%
-7.6%
-13.3%
-4.3%
-7.1%
-1.9%
-4.7%
-5.3%
-7.0%
-0.2%
-2.0%
-1.0%
2.4%
-0.9%
-0.1%
0.9%
3.7%
0.9%
2.1%
0.3%
2.4%GFED CB A
The brand has a very broad offer.
The brand delivers a high quality service.
I trust the brand.
The brand gives accurate information
The site of the brand is very userfrendly
The brand delivers value for money
Show case – Deliverables - reporting
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Proposition indexing
Campaign recall
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Low Recallvan de doelgroep geeft aan de campagne gezien/gehoord te hebben
Recall scorevan de doelgroep geeft aan de campagne gezien/gehoord te hebben en herinnert zich het onderwerp van de campagne.
Full recall score
55%
40%
21%van de doelgroep geeft aan de campagne gezien/gehoord te hebben en herinnert zich wat het onderwerp ende boodschap van de campagne.
72% van degenen die door de campagne bereikt werden, linken er het juiste onderwerp (merk) aan.
van degenen die door de campagne bereikt werden en er het juiste onderwerp (merk) aan linken, weten wat de boodschap is.70%
Show case – Deliverables - reporting
>65% <35%35-65%
Story telling
Emotions
Credible
Concrete
Unexpected
Simplicity
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66%
43%
68%
50%
37%
58%
Campaign evaluationSUCCES
Show case – Deliverables - reporting
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Unieke bijdrage per uiting:(% respondenten die enkel één bepaalde uiting zagen/hoorden)
1. Radiospot 8%
2. TV spot 2%
3. Advertentie kantoor 2%
4. Online 1%
5. Advertentie call center 0,7%
Attribution of channels
Herkenningsscorevan de doelgroep geeft aan de campagne gezien/gehoord te hebben
55%
5 uitingen; 7% 4 uitingen;
8%
3 uitingen; 11%
2 uitingen; 14%
1 uiting; 14%
geen uiting; 45%
Show case – Deliverables - reporting
Impact Exposed – non-exposed
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Preference
Usage
Consideration
Geholpen bekendheid
Spontane bekendheid
Top of Mind
11%
25%
23%
94%
20%
8%
26%
44%
43%
98%
38%
18%
ExposedNon exposed
NPS exposed -10% non exposed -15%
Show case – Deliverables - reporting
+32 16 22 62 14
Engelsplein 35/01.013000 Leuven
@ivox_be
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