FitfamilyCHALLENGE
2014 AT A GLANCE
SOU H CAROLINA
18
1,708606
44
246
35950
291
306
53
10
231
34
359
5
1
4
9931,401
91
4
110
1,557
76
14
38
266
10
6
788
4
1034
147 52
29
21
409
445
21
9
145
13
DILLON
SIZING IT UP
1. Walking2. Playing Outside3. Swimming4. Running5. Weight Training
TOP 5ACTIVITIES
TOP 5 WAYSPARTICIPANTS HEARD ABOUT THE CHALLENGE
WHERE DID OURFAMILIES
LIVE?
RADIO
SC PARENT MAGS
HOSPITALS
CCBCC
TV
25%17%
12%7%7%
37 The number of events that the Upstate region offered throughout the Challenge
FUN FACT: The mayors of Columbia and Lexington both participated in the Fit Family Challenge with their families
FUN FACT: The Lowcountry region offered more than 15 free “bonus card” events to challenge participants, including 2-week gym memberships, group runs, a trail hike and work-and-learn sessions at the MUSC Urban Farm
UPSTATE
LOWCOUNTRY
PALMETTO
AUDIENCE STATS
TOTAL PAGEVIEWS232,777 ROS pageviews
TOTAL IMPRESSIONS1.3 million impressions
1,115,497 + 204,776
DIGITAL STATS
1,176,186UPSTATE
716,472PALMETTO
759,761LOWCOUNTRY
2,652,419 total minutes
3,982UPSTATE
3,888PALMETTO
2,436LOWCOUNTRY
10,306 total participants
22%average open rate of 40+
newsletters that were delivered during the challenge
Industry average open rate = 17% 150# of social media posts
delivered througout the challenge
survey says77% of survey respondents said they exercised more regularly and 62% said their families ate healthier as a result of the Challenge
FFC PROMO AD COCA-COLA BRANDING AD
18
1,708606
44
246
35950
291
306
53
10
231
34
359
5
1
4
9931,401
91
4
110
1,557
76
14
38
266
10
6
788
4
1034
147 52
29
21
409
445
21
9
145
13
DILLON
HEALTH & HOSPITAL STATS
PALMETTO
LOW COUNTRY
UPSTATE
UPSTATE
1,087 / 138
LOWCOUNTRY
705 / 46
MIDLANDS
1,180 / 182
TOTAL # OF FAMILIES / TOTAL # OF FAMILIES REFERRED BY HOSPITALS
11hospital membersactively promoted
the Challenge
HEALTH PARTNER REFERRAL BYCOUNTY
Abbeville - 1Anderson - 27*Beaufort - 10Berkeley - 3Brunswick - 1Calhoun - 1Charleston - 56*Cherokee - 1Chester - 1Chesterfield - 1Clarendon - 63*Colleton - 8Dorchester - 1Fairfield - 1Florence - 2Georgetown - 3Greenville - 8Greenwood - 6Hampton - 1Horry - 4Jasper - 2Kershaw - 5Lexington - 12Marion - 1Newberry - 1Oconee - 47*Orangeburg - 15Pickens - 16Richland - 32*Saluda - 2Spartanburg - 17Sumter - 7Williamsburg - 3York - 5
*Top 5
15SCHA member hospitals
expressed interest in participating in the FFC