2015 MEMBER SURVEY DEMOGRAPHICSof 234 Persons Surveyed
MEMBER CLASSIFICATION 87% Resident4% Junior9% Non-resident
PERSON SURVEYED93% Members7% Spouse/Significant
Other
GENDER 81% Male 19% Female
# OF CHILDREN UNDER 18LIVING AT HOME
39% responded “One”39% responded “Two”22% responded “More
than two”(157 members skipped)
2015 MEMBER SURVEY DEMOGRAPHICSof 234 Persons Surveyed
AGE 39%…………………..………………………..……………..50-64
37%………………………………..……………………..65 & over
15%……………………………..……………………………40-49 10%………………………………..…………………………..20-
39
TENURE33%……………………………………………….21 or more
years25%……………………………………………………….1-5 years23%…………………………………………………….11-20 years13%…………………………………..…………………6-10 years
5%………………………………………….………under one year
2015 MEMBER SURVEY DEMOGRAPHICSof 234 Persons Surveyed
TRAVEL: FOC TO RESIDENCETwo-thirds of respondents live within 10 miles of the
FOC
TRAVEL: FOC TO PLACE OF WORK68% of respondents work within 10 miles of the FOC
2015 MEMBER SURVEY FINDINGSGeneral Issues
STRENGTHSFacilitiesService
Member Experience
OPPORTUNITIES FOR IMPROVEMENTValue Compared to Cost
DiningActivities
Communication
2015 MEMBER SURVEY FINDINGSClub Staff & Operations
STRENGTHS
Staff Hospitality95% “fully satisfied”
General Level of Service86% “fully satisfied”
General Safety & Security85% “fully satisfied”
Fewer than 2% of those surveyed responded “dissatisfied” in any of these categories.
2015 MEMBER SURVEY FINDINGSClub Staff & Operations
OPPORTUNITIES FOR IMPROVEMENT
Dues & Fees65% “dissatisfied” or “neutral”
Member-to-Member Interaction40% “dissatisfied” or “neutral”
Board of Trustees42% “dissatisfied” or “neutral”
Dress Code35% “dissatisfied” or “neutral”
2015 MEMBER SURVEY FINDINGSThe Clubhouse
STRENGTHS
Social Spaces
87% - 89% were “fully satisfied” with comfort, cleanliness, services, decor
Fewer than 2.5% responded “dissatisfied.”
Frequency of Use of Social Spaces
55% “weekly” ~ 29% “monthly” ~ 16% “quarterly”
2015 MEMBER SURVEY FINDINGSThe Clubhouse
OPPORTUNITIES FOR IMPROVEMENT
Guest Rooms
77% - 80% responded “dissatisfied” or “neutral” with decor & comfort
62% - 67% responded “dissatisfied” or “neutral” with cleanliness & services
Frequency of Use of Guest Rooms
75% “never” ~ 15% “quarterly” ~ 5% “monthly” ~ 5% “weekly”
2015 MEMBER SURVEY FINDINGSClub Dining & Banquets
MOST FREQUENTED
The Tap Room ~ 25% responded “weekly”Less than 10% responded “weekly” to frequency of use of any other room.
LEAST FREQUENTED“rarely” or “never”
80% for the Rathskellar61% for the West Main Lounge
55% for Private Dining/Banquet Rooms48% for the Main Dining Room
2015 MEMBER SURVEY FINDINGSClub Dining & Banquets
OPPORTUNITIES FOR IMPROVEMENT
Rathskellar
scored poorly with 50% or more of the respondents across all areas
Menus
All other dining rooms and banquets scored quite highly across all areas except for “menu.”
2015 MEMBER SURVEY FINDINGSClub Athletic Facilities - Cardio Weight Room
STRENGTHS
Decor~ Cleanliness ~ Equipment
OPPORTUNITIES FOR IMPROVEMENT
Group Fitness - 60% satisfaction ratePersonal Training - 64% satisfaction rate
Frequency of Use
48% “>1/wk” ~ 37% “never” or “infrequent” ~ 9% “weekly” ~ 6% “monthly”
2015 MEMBER SURVEY FINDINGSClub Athletic Facilities - Squash Courts, Pool, &
Massage Therapy
Squash Courts
Frequency of Use82%
“never” or “infrequent”
Satisfaction Rateslow
across all areas
Pool
Frequency of Use74%
“never” or “infrequent”
Satisfaction Rateslow
across all areas
Massage Therapy
Frequency of Use94%
“never” or “infrequent”
Satisfaction Rateslow
across all areas
2015 MEMBER SURVEY FINDINGSClub Within A Club Activities
Variety of activities: 39% satisfied
Member involvement: 73% “neutral”
Scheduling: 27% satisfied
2015 MEMBER SURVEY FINDINGSClubhouse Strengths & Improvement
Opportunities
STRENGTHSTap Room
Staff
OPPORTUNITIES FOR IMPROVEMENTFood/MenuRathskellar
Guest RoomsGeneral Decor
2015 MEMBER SURVEY FINDINGSRecommendations
Engage Junior members
Show value to address pricing concerns
Improve food/dining/menu
Think about networking
Turn FOC into a destination
Attention to detail on staff service
2015 MEMBER SURVEY FINDINGSGeneral Recommendations (cont’d)
Address guest room concerns
Address Rathskellar issues
Improve usage across non-Tap Room areas
Improve Athletic Facility usage
Enhance family friendliness
Share findings with members