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A D E L I N E W I N A T A
B E A U T Y B R A N D I N G & D E S I G N S
Your business is not just a hobby, its a
labor of love. Go big or go home.
While Im here to listen to your requests
and make your visions come alive.
H E L L O !
My name is Adeline. Im a professional designer currently residing in Jakarta,
Indonesia, but worry not if you cant speak our language, I speak English too!
Way before I even knew graphic design was going to be my lifetime passion,
I was already in love with colors. As a kid, I always asked my parents for the
biggest set of crayons, and my eyes would sparkle at the sight of those colorful
sticks side-to-side and also on papers. Granted, I used them a lot more on
walls than on papers.
I stumbled into the world of professional graphic designs around six years ago,
and I quickly realized my true love is designing for creative entrepreneurs.
My clients ranged from IT and For-Ex businesses to luxurious beauty brand,
and sometimes even wedding invitations for lovely couples! I work best with
enthusiastic clients who is always ready to make a big change, especially one for
the face of their brand. I love white and aqua combined, swimming, soothing
music, Scandinavian interiors, and last but not least: cats.
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A N O V E R A L L
L O O K
O F T H E
P R O C E S S
To me, a brand does not
limitedly mean a logo design.
A logo d esign is a b ig chuck
of a brand, yes, and it sets the
basic guide to their future
goal, yes, but there many
other elements that helpbuilding a brand than just a
logo; a vision, a goal, the way
you want your clients to see
you in the market.
Now. You have your vision. You
have your goals. All you need
is how to make it come alive.
Thats where I step in.
In order to start, I have to let
you know that thi s process
is a a two-ways road. We
both need each others help,
and only then do we create a
beautiful and matching brand
for you and you only.
Art Directing
Creative Brainstorm Session
Graphic DesignLogo & Branding
Branding Collaterals
Print Designs
Web Design & Developments
Product Packaging
Wedding Invitations
Book Layout & Publishings
E X P E R T I S E
To translate your visions to life, I will
squeeze all and every explanationsout of you just so I understand your
brand well. I will ask a lot of things,
that is how I work. Feel free to bring
reference to the table; pin posts,
pictures, mood boards, logos you
like, logos you hate, everything. It i s
important, otherwise I will have
to try every approach under the
sun, and it is not very effective andtime-savvy. When that is covered, I
will come to you with a few possible
big ideas to brainstorm, along with
sketches of possible logos (nothing
serious though, just k iddy doodling to
conrm with you if thats what youre
looking for).
Then the battle starts.
Im the type to strive for details.
Im curious by nature. I think
strategically and creatively.
Together with you and your big
dreams, we are going to make such
a wonderful team. Have fun looking
around my portfolio, I cant wait to
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R A N D O M F A C T S A B O U T M E
J U S T B E C A U S E I T S I M P O R T A N T
T O T A L N O . O F C L I E N T SI W O R K E D W I T H
34Most of them are IT and
fashion brands.
T H E S T U D I O
My studio is only
a small spaced
apartment in the big
capital city. I shared
it with another
designer who
focuses more
on children
illustration.
F A V O U R I T E M O V I E
H A R R Y P O T T E R
5 0 F I R S T D A T E S
,,
If you cant solvea problem, its be-cause
youre playing bythe rules.
P A U L A R D E N
Some morerandom facts
My lovely laptop,
my one and only
partner in design,
is ve and a half
years old, and I
have a feeling he is
about to leave this
world. :(
I A L S O S P E A K
KO REAN
P U R I P A R K V I E W A P A R T M E N T , J A K A R T A 1 1 6 2 0 , I N D O N E S I A
Being able to take ideas
and transform them into
something tangible is life-
arming.
M E L I N D A S A N T I L L I A N
Im a huge fan of
working out and
swimming and yoga,
though Im still
working on the latter
since I have zero
exibility.
C L I E N T L I S T
E M P L O Y E M E N T H I S T O R Y
S T U D I O T O N T O N
P A R A G O N
C O O K I N G P A N D A
H E W L E T T P A C K A R D I D
C L A Y B U C C H O L Z F O U N D A T I O N
S W A N K L I F E S T Y L E M A N A G E M E N T
F E R N A T J H I A Y O G AK A T H E R I N E R U S H I N T E R I O R
2010
L E A P
D E S I G N
Got recruited by a
very design-tastic
corporate graphic
house based in
Jakarta & HK.
P A P E R Y T H I N G S
D E S I G N
An internat ional
and online-based
illustration &
wedding branding
studio in Jakarta.
K A T A P E L &
P A P E R L O V E S T O R Y
A design studio
with a team of
delightful and
very creative
individuals.
A D E L I N E
W I N A T A
July 2015 shall
forever be
remembered as the
ocial start of my
full freelancing.
20142012 2015
3I L I V E W I T H
R O O M M A T E S
G O T T A S A V E A S M U C H A S I C A N
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S W A N K
C L I E N T Swank - Lifestyle Management
P R O J E C T S Brand Identity
Logo Design
Stationeries
D E S C R I P T I O N
Swank Lifestyle Management (often
stylized as SWANK) is a luxury-
focused lifestyle management in
charge of managing their clients
personal needs. The idea was foundedby recently in late 2015 and has yet to
be released to public.
I tried a different approach; a Nordic
Art Deco style, becaus e I knew would
compliment the luxury taste of the
brand very well. It was a very exciting
experience because the client was
very design savvy and it he lps in
creating a cohesive brand identity.
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I N T E G R I T Y M A R K E T I N G
C L I E N T Integrity Marketing
P R O J E C T S Logo Design
Brand Identity
Stationery Design
D E S C R I P T I O N
Founded in 2010, Integrity Marketing
was quick to catch the eyes of local
citizens. However, Ferry, their founder,
felt like their (then) current brand
was not enough to represent the
trustworthy and professional business
rm that Integrity wanted to expose.
As an up and going Business and Tax
Consultant Firm, it is an important for
Integrity Marketing to deliver the right
brand to its clients. Now refreshed with
a combination of white and blue as
main colors, along with a little red and
black as small elements here and there,
Integritys rebranding project was a
huge success in bringing more trust
from their clients.
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K A T H E R I N E R U S H
G R E E N I N T E R I O R S
C L I E N T Katherine Rush
P R O J E C T S Brand Identity
Logo Design
D E S C R I P T I O N
Working with Katherine was a blast.
She was a very fun and very insightful
to talk to, and she shows great interest
in the design process of her brand.
To approach her eco green designs, I
focused on earthy colors and watercolor
elements to bring her vision to life.
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V A R I O U S O T H E R L O G O S
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T O N N Y & J O V I T A S
G O L D E N A N N I V E R S A R Y
C L I E N T Poppy Rachmat
P R O J E C T S Wedding Invitation
Couple Monogram
D E S C R I P T I O N
True love does exist. Tonny and Jovita
have proved that even though they have
been married for 50 years, blessed with
three children and ve grandchildren,
there is no such thing as your love to
your soulmate fading away.
Their youngest daughter, Poppy, came
to me bearing the good news about
their anniversary and that she and hersiblings wanted to create a celebration,
and so she asked me to help create a
stylish invitation with a hint of classic
and yet still pleasing to the eyes for the
celebration. Here are the results; this
might as well be my favorite invitation I
have designed so far.
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C L I E N T Ivander & Inez
P R O J E C T S Wedding Invitation
Brand & Collaterals
D E S C R I P T I O N
Ivander and Inez are a couple of doctors
recently graduated from the same
university back in 2011. Having dated formore than 6 years, they decided their
wedding should be simple yet intimate,
with only a few guests invited.
Their request wasnt that simple to
me then; they dont want it to look too
blatant about their occupation, but they
still want to incorporate it somehow.
But thankfully, after long hours of
brainstorming and consulting them
to find more of their personality, I
came up with the big idea of an X-Ray
concept with the tagline You make
my heart beat faster. It was a very fun
experience with a very insightful client.
I V A N D E R & I N E Z T H E W E D D I N G
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C L I E N T Studio Tonton
P R O J E C T S Website Design
Responsive Design
Web Development
D E S C R I P T I O N
Studio Tonton is one of the most
renowned Architect Consultant Studio
in Jakarta owned by partners Antony
Liu and Ferry Ridwan. It was found in
1999, and now has completed more than
30 nationally recognized world class
architectural projects.
My objective was to create a responsive
website design that represents StudioTontons stylish, sleek, and very
sophisticated style of architecture
without losing their eco-friendly
positioning of their brand.
S T U D I O T O N T O N
A R C H I T E C T C O N S U L T A N T
W E B S I T E
www.studiotonton.com
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C L I E N T Luminous Music
P R O J E C T S Publishing/Magazine
D E S C R I P T I O N
Luminous is a non-prot community
club for youth with a heavy focus on
Asian music. Founded in early 2014, it is
Luminous vision to serve their members
quality time together discussing about
their interests, as well as occasional fun-
lled and enlightening gathering.
Using a bright yellow color above whites
and blacks, this magazine plays as an
eye-catching and friendly introductionsof what Luminous does for the
community members in order to keep the
bond strong and ongoing.
I N F O R M A T I O N
www.keeweeshop.com
L U M A Z I N E A P E R S O N A L M A G A Z I N E
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K E E W E E H D C C T V
C L I E N T KeeWee Shop
P R O J E C T S
Brochure Design
D E S C R I P T I O N
KeeWee Shop is a local audio store
that strives to provide high quality
headphones, portable audio equipment
and computer accessories. Founded
on 2010 and tirelessly evolving ever
since, KeeWee started to provide and
sell HD CCTV and its packages in early
2015 while the use of HD CCTV itself
despite being very benecialis still
fairly uncommon.
This brochure was designed to provide
KeeWee customers early knowledge
of HD CCTV and all of its benets,
especially for start-up entrepreneurs to
understand the importance of CCTV as
a part of sturdy security system.
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C O N T A C T M E !
W H E T H E R I T S T O D I S C U S S A B O U T Y O U R B R A N D
O R J U S T B E C A U S E Y O U A R E B O R E D A N D
Y O U D O N T W A N T T O B E B O R E D A L O N E !
@ A D E L I N E W I N A T A A
T W I T T E R
@ A D E L I N E W I N A T A
L I N K E D I N
@ A D E L I N E . W I N A T A
F A C E B O O K
@ A D E L I N E W I N A T A
B E H A N C E