Today’s Exercise: Defining the MVP to test.2016.01.09
Product Service System Design Studio 2015-2016 | Tongji UniversityAndrea Carlon, Francesco Petronelli
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09
Today’s Excercise
CHOOSING WHAT TO PROTOTYPEToday you presented your new service. But how do you know if it really solves people’s problems in real life?
You test it.
Today we learn how to identify the most critical part of the project and how to test it in few days.
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09
Today’s Excercise
STEP 1Imagine installing a dvd player, write down the steps.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USAwww.leanstartupmachine.com
Validation Canvas
Track Pivots
1st Pivot 2nd Pivot 3rd Pivot 4th PivotStart
RiskiestAssumption
MethodCore AssumptionsAssumptions that, if invalidated, will break the business
Core assumption with highest level of uncertainty
3 methods of customer validation:exploration, pitch, conciergeDo them in order.
Prediction that if unmet would lead to invalidation.
MinimumSuccessCriterion
1
3
5
2
4
6
1
3
5
2
4
6
Project Name: Team Leader Name:
Customer Hypothesis
Problem Hypothesis
Solution Hypothesis
Design Experiments
Track Pivots
Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated.
Clear all post-its from this area after the experiment is completed. Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top.
Invalidated ValidatedResults
GETOUT
OF THEBLDG
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09
Today’s Excercise
STEP 1
Write this 3 point down on a post it.Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note.
Customer Hypothesis - These are your personas. These are set now and can’t be changed currently.Problem Hypothesis - This is the painpoint or problem you decided to fix. This will likely not change, but you might chose to solve another painpoint if your experiment fails.Solution Hypothesisvv - These is how you imagined to solve the problems of people. This is the part that you have to test.
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDVD Player Journey | 2015.12.12
Today’s Excercise
STEP 1Imagine installing a dvd player, write down the steps.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USAwww.leanstartupmachine.com
Validation Canvas
Track Pivots
1st Pivot 2nd Pivot 3rd Pivot 4th PivotStart
RiskiestAssumption
MethodCore AssumptionsAssumptions that, if invalidated, will break the business
Core assumption with highest level of uncertainty
3 methods of customer validation:exploration, pitch, conciergeDo them in order.
Prediction that if unmet would lead to invalidation.
MinimumSuccessCriterion
1
3
5
2
4
6
1
3
5
2
4
6
Project Name: Team Leader Name:
Customer Hypothesis
Problem Hypothesis
Solution Hypothesis
Design Experiments
Track Pivots
Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated.
Clear all post-its from this area after the experiment is completed. Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top.
Invalidated ValidatedResults
GETOUT
OF THEBLDG
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09
Today’s Excercise
STEP 2
Write your core assumptions.
Which assumptions did you make while designing your new service?Is the user interested in the new service?Will the user perform a certain action?Will the user be more engaged?Will the user pay for it?
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDVD Player Journey | 2015.12.12
Today’s Excercise
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USAwww.leanstartupmachine.com
Validation Canvas
Track Pivots
1st Pivot 2nd Pivot 3rd Pivot 4th PivotStart
RiskiestAssumption
MethodCore AssumptionsAssumptions that, if invalidated, will break the business
Core assumption with highest level of uncertainty
3 methods of customer validation:exploration, pitch, conciergeDo them in order.
Prediction that if unmet would lead to invalidation.
MinimumSuccessCriterion
1
3
5
2
4
6
1
3
5
2
4
6
Project Name: Team Leader Name:
Customer Hypothesis
Problem Hypothesis
Solution Hypothesis
Design Experiments
Track Pivots
Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated.
Clear all post-its from this area after the experiment is completed. Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top.
Invalidated ValidatedResults
GETOUT
OF THEBLDG
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09
Today’s Excercise
STEP 3
A. Chose the Riskiest AssumptionOne of the the Core Assumptions with the highest level of uncertainty that if invalidated breaks the service.
B. Decide how to test your assumptionsWhat is the MVP needed to validate your assumption? Concierge, Wizard of Oz, or a more simple Pitch with a landing page to collect emails or “pre-orders”
C. Decide what is Minimum Success CriterionA prediction that if unmet would lead to invalidation.
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09
Today’s Excercise
STEP 4
Conduct the test with current users of the service
And remember to document it.
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDefining the MVP | 2016.01.09
Today’s Excercise
STEP 5
Get the results: is your assumption validated or invalidated?
Repeat the process as needed.
Defining the MVP
to test
Product Service System Design Studio 2015-2016 | Tongji UniversityDVD Player Journey | 2015.12.12
Today’s Excercise
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USAwww.leanstartupmachine.com
Validation Canvas
Track Pivots
1st Pivot 2nd Pivot 3rd Pivot 4th PivotStart
RiskiestAssumption
MethodCore AssumptionsAssumptions that, if invalidated, will break the business
Core assumption with highest level of uncertainty
3 methods of customer validation:exploration, pitch, conciergeDo them in order.
Prediction that if unmet would lead to invalidation.
MinimumSuccessCriterion
1
3
5
2
4
6
1
3
5
2
4
6
Project Name: Team Leader Name:
Customer Hypothesis
Problem Hypothesis
Solution Hypothesis
Design Experiments
Track Pivots
Your hypothesis should be summarized in just 3 words. Write in ALL CAPS on a sticky note. For two-sided markets, focus on the riskiest customer type and its problem until validated.
Clear all post-its from this area after the experiment is completed. Move your Riskiest Assumption, Method, & Minimum Success Criterion stickies into either invalidated or validated depending on the result. Stack them with the Riskiest Assumption on top.
Invalidated ValidatedResults
GETOUT
OF THEBLDG
Contacts
Product Service System Design Studio 2015-2016 | Tongji UniversityAndrea Carlon, Francesco Petronelli