live video trends2 0 1 7
overviewWhat is livestreaming? Why live videostreaming?Platforms leadingthe wayContent possibilitiesAvailable analyticsExamples
what is live video?
Real-time: Breakingnews; Important totrain employees howto use live video
Live: Consistent show;i.e. Monday at 5pm
66% OF PEOPLEWOULD RATHER
SEE A VIDEOABOUT BREAKINGNEWS THAN READ
AN ARTICLESource: Adobe
why go live?Provides honest andengaging contentGives an authentic, behind-the-scenes look at yourcompany or productProvides vicarious view intoa world viewers previouslybeen unable to accessTo embrace growing AR andVR, companies will need tohave a live video strategy
79% OF INTERNETTRAFFIC WILL BE
VIDEO IN 2020Source: Cisco
platformsPopular platforms for 2017:Facebook,Periscope, Snapchat*Instagram also releasedInstagram live videos atthe end of 2016Twitch is also expected togain traction with the FoodNetwork recently joiningImportant to keep audiencein mind
*Source: Social Media Today
SNAPCHAT ISPREDICTED TO
REACH 217MILLION DAILY
ACTIVE USERS BYTHE END OF 2017
Source: eMarketer
contentExclusive peaks; "Behindthe scenes" contentEventsNews updatesProduct announcementsEmployee showcasesOffice toursProduct demonstrations
"LIVE STREAMING ISBRINGING ONE VERYIMPORTANT THING
THAT IS CEMENTINGTHEIR SUCCESS:ACCESSIBILITY."
Business.com
analyticsViewsLikesCommentsPeak Concurrent Viewers(highest # of viewerswho watched video whilelive)
examplesCisco employees takeover Snapchat
Dunkin' Donuts behind-the-scenes tour
White House staffervideos Pope visit
