2018Annual report
Leading the way
Report methodology & background
Introduction
Overall soft drinks consumption
Bottled water
Carbonates
Dilutables
Fruit juice
Still & juice drinks
Sports & energy drinks
Our contribution
About BSDA
02
03
04
06
08
10
12
14
16
18
20
Contents
Report methodology & backgroundIn line with its European colleagues, the British Soft Drinks Association commissioned food, drink and retailing data analyst Global Data to produce its 2018 report.
The key strength of Global Data’s methodology is that it
works in industry partnerships across the value chain, from
suppliers to brand producers and both on- and off-premise
channels.
The research is built from brand data upwards. The ‘brick-
by-brick’ approach ensures that the research gives insights
from all angles; from brand volume through to corporate
volume, flavour segmentation, packaging splits and channel
distribution.
The companies featured in the company profiles and
those whose brands are featured in the individual market
categories are selected through regular market observation
based on the size of their output and/or their dynamism.
Sources
Official production and trade statistics
Face-to-face interviews with leading soft
drinks producers
Interviews with retailers, distributors and
associated industries
Consumer surveys
Quarterly monitoring of product offered in all
trade channels in selected markets
Regular: 31 and over kcal per 100ml
Mid-Calorie: 21-30 kcal per 100ml
Low- & No-Calorie: 0-20 kcal per 100ml*
Industry terms
*Nutrition Claims Annex of Regulation (EC) 1924/2066
IntroductionThis year has definitely seen the fruits of the soft drinks industry’s labour. Not only has the industry robustly responded to the public health obesity issue - it has gone further than any other food or drink category to help tackle this.
In 2015, soft drinks became the only category to set a
calorie reduction target of 20% by 2020 – this was a year
in advance of any announcement regarding the Soft Drinks
Industry Levy, more widely known as the ‘sugar tax.’ Fast
forward to today and the soft drinks industry is firmly
on track to surpassing this target. In fact, by 2017 sugar
intake from soft drinks was down by 18.7%.
The serious commitment to calorie reduction has seen
manufacturers undertake a variety of initiatives, including:
Every soft-drink category has significantly reduced sugar
intake, most notably still and juice drinks (26%), dilutables
[24%] and carbonates [19%]. In addition to this, low- &
no-calorie beverages now account for 64% of the total
soft drinks market – more than double what is available in
regular drink varieties (29%).
As the industry continues to set a positive example to other
parts of the food and drink sector around sugar and calorie
reduction, it also plans to do so in other areas such as R&D,
training and employment, and the environment.
New product development
Reformulation of existing recipes
Widening the availability of smaller pack sizes
Increasing advertising spend on low- & no-calorie drinks
BSDA Director
General
Gavin Partington
Overall soft drink consumptionCarbonated drinks, still and juice drinks, dilutables, fruit juices, bottled waters, sports and energy drinks.
Calorie split
1 Low- & No-Calorie 64%2 Regular 29%3 Mid-Calorie 7%
Category split
1 Carbonated Soft Drinks 38%2 Bottled Water 21%3 Dilutables 20%4 Still & Juice Drinks 8%5 Fruit Juice 7%6 Sports & Energy Drinks 6%
Packaging split
1 PET/Plastic 72%2 Metal 12%3 Carton 6%4 Glass/Other 6%5 Dispense 4%
2012 2013 2014 2015 2016 2017
Volume M Litres 13,385 13,474 13,414 13,402 13,569 13,540
YOY Growth (%) -1.3 0.7 -0.4 -0.1 1.3 -0.2
Litres Per Capita 210.1 210.2 207.7 205.8 206.9 205.1
Value M GBP 14,474 15,090 15,424 15,317 15,552 15,737
Value YoY Growth (%) 2.5 4.3 2.2 -0.7 1.5 1.2
Value Per Capita (£) 227.2 235.4 238.8 235.2 237.2 238.3
2017 statistics
Volume M Litres YOY Growth (%)
13,540 -0.2Litres Per Capita Value M GBP
205.1 15,737Value YoY Growth (%) Value Per Capita (£)
1.2 238.3
Source: Global Data
Six-year comparison
18.7%Sugar intake from overall soft drink
consumption is down 18.7% since 2013
source: Kantar Worldpanel
Bottled water
Still, sparkling and lightly carbonated, natural mineral waters, spring waters and bottled drinking waters packaged in sizes of 10 litres or below; water for coolers in sizes of 10.1 litres and above.
Six-year comparison
Category split
1 Mineral 65%2 Spring 30%3 Bottled Drinking Water 5%
Water type split
1 Still 75%2 Sparkling 14%3 Still Water Cooler 11%
Packaging split
1 PET/Plastic 95%2 Glass 5%
2012 2013 2014 2015 2016 2017
Volume M Litres 1,960 2,066 2,263 2,465 2,694 2,816
YOY Growth (%) 1.0 5.4 9.6 8.9 9.3 4.5
Litres Per Capita 30.8 32.2 35.0 37.9 41.1 42.6
Value M GBP 1,194 1,300 1,451 1,577 1,711 1,820
Value YoY Growth (%) 4.4 8.9 11.6 8.7 8.5 6.4
Value Per Capita (£) 18.7 20.3 22.5 24.2 26.1 27.6
Share of Total Soft Drinks (%) 14.6 15.3 16.9 18.4 19.9 20.8
20.8
2017 statistics
Volume M Litres YOY Growth (%)
2,816 4.5Litres Per Capita Value M GBP
42.6 1,820Value YoY Growth (%) Value Per Capita (£)
6.4 27.6Share of Total Soft Drinks (%)
Source: Global Data
4.5%Bottled water remains the fastest
growing soft drinks category. In 2017,
sales increased by 4.5%
hhh
Carbonates
Ready-to-drink carbonates, including draught and home dispense; regular-, mid- and low- & no-calorie; sparkling juices; cola; lemon, including lemonade; lemon-lime; mixers, including tonic and bitter drinks; orange; shandy; others including various carbonated fruit flavours, sparkling flavoured water, health drinks and herbal drinks.
Calorie split
1 Low- & No-Calorie 53%2 Regular 39%3 Mid-Calorie 8%
Flavour split
1 Cola 58%2 Other 19%3 Lemonade 8%4 Orange 6%5 Tonic, Mixers & Bitters 5%6 Lemon/Lime 4%
Packaging split
1 PET 59%2 Metal 26%3 Carton 11%4 Dispense 4%
2012 2013 2014 2015 2016 2017
Volume M Litres 5,360 5,351 5,240 5,201 5,192 5,167
YOY Growth (%) -1.5 -0.2 -2.1 -0.7 -0.2 -0.5
Litres Per Capita 84.1 83.5 81.1 79.9 79.2 78.3
Value M GBP 7,126 7,375 7,379 7,376 7,330 7,450
Value YoY Growth (%) 2.1 3.5 0.1 -0.0 -0.6 1.6
Value Per Capita (£) 111.9 115.0 114.2 113.3 111.8 112.8
Share of Total Soft Drinks (%) 40.0 39.7 39.1 38.8 38.3 38.2
38.2
2017 statistics
Volume M Litres YOY Growth (%)
5,167 -0.5Litres Per Capita Value M GBP
78.3 7,450Value YoY Growth (%) Value Per Capita (£)
1.6 112.8Share of Total Soft Drinks (%)
Source: Global Data
Six-year comparison
19%Sugar intake from carbonates is
down almost 19% since 2013
source: Kantar Worldpanel
Dilutables
Squashes, cordials, powders and other concentrates for dilution to taste by consumers, expressed as ready to drink (RTD). Typically adding four parts water to one part product for single concentrates, nine parts water to one part product for double concentrates and varying amounts for super concentrates with 50-70ml making 5-7 litres RTD.
Calorie split
1 Low- & No-Calorie 87%2 Mid-Calorie 7%3 Regular 6%
Flavour split
1 Orange 33%2 Blends 32%3 Apple 14%4 Other 8%5 Blackcurrant 7%6 Lemon/Lime 6%
Packaging split
1 PET/Plastic 96%2 Glass/Other 4%
2012 2013 2014 2015 2016 2017
Volume M Litres 3,194 3,173 3,041 2,882 2,827 2,768
YOY Growth (%) -2.4 -0.7 -4.2 -5.2 -1.9 -2.1
Litres Per Capita 50.1 49.5 47.1 44.3 43.1 41.9
Value M GBP 712 744 779 665 675 646
Value YoY Growth (%) -3.1 4.4 4.7 -14.6 1.4 -4.3
Value Per Capita (£) 11.2 11.6 12.1 10.2 10.3 9.8
Share of Total Soft Drinks (%) 23.9 23.5 22.7 21.5 20.8 20.4
20.4
2017 statistics
Volume M Litres YOY Growth (%)
2,768 -2.1Litres Per Capita Value M GBP
41.9 646Value YoY Growth (%) Value Per Capita (£)
-4.3 9.8Share of Total Soft Drinks (%)
Source: Global Data
Six-year comparison
24%Sugar intake from dilutables is
down 24% since 2013
source: Kantar Worldpanel
Fruit juice
100% fruit content equivalent, sometimes referred to as pure juice or 100% juice. Chilled juice comprises four main types: freshly squeezed juice; not from concentrate juice; chilled from concentrate which can be from concentrate or part from concentrate; and smoothies. Ambient or long-life juices are mainly from concentrate.
FC/NFC Split
1 From Concentrate 60%2 Not From Concentrate 40%
Flavour split
1 Orange 66%2 Apple 13%3 Other 15%3 Pineapple 4%5 Grapefruit 2%
Packaging split
1 Carton 69%2 PET/Plastic 29%3 Glass/Other 2%
2012 2013 2014 2015 2016 2017
Volume M Litres 1144 1079 996 945 918 898
YOY Growth (%) -3.0 -5.7 -7.7 -5.1 -2.9 -2.2
Litres Per Capita 18.0 16.8 15.4 14.5 14.0 13.6
Value M GBP 1,809 1,824 1,777 1,626 1,611 1,587
Value YoY Growth (%) 4.8 0.9 -2.6 -8.5 -0.9 -1.5
Value Per Capita (£) 28.4 28.5 27.5 25.0 24.6 24.0
Share of Total Soft Drinks (%) 8.5 8.0 7.4 7.1 6.8 6.6
6.6
2017 statistics
Volume M Litres YOY Growth (%)
898 -2.2Litres Per Capita Value M GBP
13.6 1,587Value YoY Growth (%) Value Per Capita (£)
-1.5 24.0Share of Total Soft Drinks (%)
Source: Global Data
Six-year comparison
5 A DAYOnly 8% of children and 29% of adults
currently reach their 5 A Day
source: Kantar National Diet and Nutrition Survey
Still & juice drinksHigh fruit juice (25-99% fruit content); juice drinks including juicy water (5-30% fruit content) and other still drinks (0-5%) including iced tea, still flavoured water and non-fruit drinks.
Calorie split
1 Low- & No-Calorie 47%2 Regular 35%3 Mid-Calorie 18%
Category split
1 Juice Drinks 48%2 Still Flavoured Waters 27%3 High Fruit Juice 17%4 Juicy Water 6%5 Other 2%
Packaging split
1 PET/Plastic 69%2 Carton 18%3 Foil Pouch 7%4 Glass/Other 6%
2012 2013 2014 2015 2016 2017
Volume M Litres 1,015 1,066 1,103 1,115 1,136 1,089
YOY Growth (%) -3.4 5.0 3.5 1.1 1.9 -4.2
Litres Per Capita 15.9 16.6 17.1 17.1 17.3 16.5
Value M GBP 1,688 1,784 1,844 1,832 1,961 1,953
Value YoY Growth (%) -1.5 5.7 3.3 -0.7 7.0 -0.4
Value Per Capita (£) 26.5 27.8 28.5 28.1 29.9 29.6
Share of Total Soft Drinks (%) 7.6 7.9 8.2 8.3 8.4 8.0
2017 statistics
8.0
Volume M Litres YOY Growth (%)
1,089 -4.2Litres Per Capita Value M GBP
16.5 1,953Value YoY Growth (%) Value Per Capita (£)
-0.4 29.6Share of Total Soft Drinks (%)
Source: Global Data
Six-year comparison
26%Sugar intake from still & juice
drinks is down almost 26% since
2013, the biggest reduction in any
soft drinks category
source: Kantar Worldpanel
Volume M Litres YOY Growth (%) Litres Per Capita
123 0.3 1.9
Sports & energy drinksCarbonated sports drinks
Drinks that enhance physical performance before, during or
after physical/sporting activity. Sports drinks replace fluids
and electrolytes/minerals lost by sweating and supply a
boost of carbohydrate: isotonic (fluid, electrolytes and 6-8%
carbohydrate), hypotonic (fluids, electrolytes and a low level
of carbohydrate) and hypertonic (a high level of carbohydrate).
Energy drinks
Traditional glucose-based energy drinks: functional or
stimulation energy drinks which claim a particular energy
boost from caffeine, guarana, taurine and ginseng or other
herbs or some combination of these ingredients.
Sports/Energy split
1 Energy Drinks 85%2 Sports Drinks 15%
Calorie split
1 Regular 68%2 Mid-Calorie 19%3 Low- & No-Calorie 13%
Packaging split
1 PET/Plastic 50%2 Metal 50%
Sports drinks 2012 2013 2014 2015 2016 2017
Volume M Litres 152 145 137 128 123 123
YOY Growth (%) -6.1 -4.3 -5.5 -6.9 h -3.9 0.3
Litres Per Capita 2.4 2.3 2.1 2.0 1.9 1.9
Energy drinks 2012 2013 2014 2015 2016 2017
Volume M Litres 560 595 635 666 679 679
YOY Growth (%) 8.2 6.3 6.7 4.9 2.0 0.0
Litres Per Capita 8.8 9.3 9.8 10.2 10.4 10.3
2017 sports drinks statistics
Volume M Litres YOY Growth (%) Litres Per Capita
679 0.0 10.3
2017 energy drinks statistics
Source: Global Data
Six-year comparison
£300m+Sales of sports drinks grew for the
first time in five years in response
to the growing trend towards
‘functional’ beverages
source: Global Data
Our contribution
13.5bn+litres in annual sales volumes
1.2%contribution to national GDP
£30k+employees’ average wage
£26bnrevenue supported by the soft drinks market in the UK
340,000employment supported by the soft drinks industry
£126kis added to the national economy for every employee in soft drinks manufacturing
16,866farms supported by the soft drinks industry
£4.7bnin salary payments
Education and Skills The UK soft drinks industry is a major contributor to the economy and continues to support growth by investing in skills for the future, both for the people working in the industry and for those taking their first steps into employment. Our members have implemented and supported many successful education and training programmes: from school through to university and beyond.
The British Soft Drinks Industry Foundation (BSDIF) offers
educational grants to support students taking courses in
food science and technology and funds apprenticeships for
those working within the soft drinks industry.
In 2017, the Foundation awarded a scholarship to an
engineering apprentice employed by AG Barr at the
company's site in Forfar, Angus.
In 2016, four apprentices attended BSDA's Manufacturing
Soft Drinks Today course, funded by BSDIF. In 2015, the
Foundation awarded three scholarships to two engineering
and one administration apprentices employed by Coca-
Cola Enterprises at the company's site in Wakefield,
West Yorkshire, and one scholarship to an engineering
apprentice employed by AG Barr at the company's site in
Cumbernauld, North Lanarkshire.
British Soft Drinks Association
20-22 Bedford Row
London
WC1R 4EB
Telephone: +44 (0) 20 7405 0300
Email: [email protected]
Website: www.britishsoftdrinks.com
Twitter: @BritSoftDrinks