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Page 1: 2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct

23,000EVERY WEDNESDAY

60,000+WEEKLY READERS

12,000 MINIMUM RUN1 PAGE $50 CPM 4 PAGE $65 CPM 8 PAGE $75 CPM

2018MEDIA KIT

MECHANICALS

& DESIGN

CAMERA-READY ADS:Client is responsible for the production and/or generation of all camera-ready advertisements.

IMAGES:Must be provided at a minimum of 300 DPI.

GUIDELINES:We accept PDF, EPS, TIFF, Illustrator and JPG (if 300-600 DPI). Ads must be built to correct size. If ad is color, it must be in CMYK. If ad is a PDF, it must have the fonts embedded, as well as password protection and securities turned off. If ad is an EPS or Illustrator file, make sure all fonts are converted to outlines or provided. Please do not use cropmarks

Black text should be 100% K and 0% all other inks. This is to prevent registration problems and blurred text.

Full-Color Rates PRICES INCLUDE FREE GRAPHIC DESIGN

Insert Rates*

Display Ad Sizes

AD SIZES OPEN 6-25 26-52 ADD WEB

Centerspread $1,890 $1,785 $1,675

Back Cover $1,550 $1,345 $1,125

Premium Position (Full Page) $1,280 $1,145 $1,000

Full Page $1,175 $1,080 $945

3/4 $895 $805 $725

1/2 $650 $560 $475

3/8 $510 $445 $390

1/4 $400 $335 $280

1/8 $280 $220 $170

Rectangle+50

Banner+100

per 10,000 impressions

DOUBLE TRUCK20.25 x 13

VERTICAL6.875 x12.75

VERTICAL2.125 x12.75

VERTICAL4.5 x12.75

VERTICAL2.125 x 6.215

FULL PAGE9.25 x 12.75

HORIZONTAL9.25 x 9.375

HORIZONTAL9.25 x 3

HORIZONTAL9.25 x 6.215

3/4 PAGE

1/4 PAGE

1/2 PAGE

1/8 PAGE

VERTICAL4.5 x9.375 HORIZONTAL

6.875 x 6.215

3/8 PAGE

SQUARE4.5 x6.215

HORIZONTAL4.5 x 3

308 E. MAIN STREET n CHARLOTTESVILLE, VA 22902 n 434.817.2749 n C-VILLE.COM

Page 2: 2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct

MECHANICALS& DESIGN

CAMERA-READY ADS:Client is responsible for the production and/or generation of all camera-ready advertisements.

IMAGES:Must be provided at a minimum of 300-600 DPI.

GUIDELINES:We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct size. If ad is color, it must be in CMYK. If ad is a PDF, it must have the fonts embedded, as well as password protection and securities turned off. If ad is an EPS or Illustrator file, make sure all fonts are converted to outlines or provided.

Black text should be 100% K and 0% all other inks. This is to prevent registration problems and blurred text.

Ad Pricing

Display Ad Sizes

308 E. MAIN STREET n CHARLOTTESVILLE, VA 22902 n 434.817.2749 n C-VILLE.COM

CENTER SPREAD15.575 x 10

VERTICAL5.562 x9.75

VERTICAL1.6875 X 9.75

VERTICAL3.625 X9.75

HORIZONTAL7.5 x 7.25

HORIZONTAL7.5 x 2.25

HORIZONTAL7.5 x 4.75

3/4 PAGE

1/4 PAGE

1/2 PAGE

VERTICAL3.625 x7.25 HORIZONTAL

5.562 x 4.75

3/8 PAGE

SQUARE3.625

X 4.75

FULL PAGE7.5 X 10

With bleed:Ad Size: 8.25 x 10.75plus a .125 bleed beyond trim on all sides. No cropmarks.

MAGAZINES

Back Cover $2,500IFC/IBC $2,000 Page 3 $2,000Page 4 - 13 $1,750Full Page $1,225

3/4 $9501/2 $7253/8 $5551/4 $4151/8 $295

DECEMBER 2017

Inside.Outside.

Home.

Bare bonesHow to set your garden up forsuccess during winter’s chill

This old houseFor a residential recycle, try these local resources

Second homeFrom Farmington to Esmont,a kitchen gets another chance

Happy returns

A downtown office building gets back to its residential roots

A gift guide to stylish basics

Shenandoah Joe’s new flavor

Taste is everything.

FALL/WINTER 2017-18

Constant cravings

It’s a gobble Which locally raised turkey will you buy?

Party prep A shortbread recipe that will save the day

26 signature Charlottesville meals we can always count on

BON APPÉTIT!

400+ ways to curb a craving

Can’tbeat it!ABC owner Gerry Newman’s no-failboozy eggnogPAGE 9

Beef and bourbon at Ragged Branch

An orphan amber wine release

On the hook: a pricey fishy treat

Dumplings at Marco & Luca

abodeFor more than 10 years, Abode has given readers an inside look at the grandest spaces in our area, from historic estates to modern landscapes. Each quarterly issue features the work of top architects, builders and designers, and provides readers with advice from experts on making their dream home a reality.

knife & forkWhen it comes to area eats, we let our cravings guide us. That is to say, in this quarterly magazine, you’ll find every-thing from a stack of pancakes to a plate of filet mignon. Each issue of Knife & Fork introduces readers to chefs, food trends, recipes and, most importantly, the best meals around. Say “mmm.”

c-bizWhat does Charlottesville’s business landscape look like? That’s the question we’re answering in every quarterly issue of C-BIZ, with insight from the local corporations to the mom-and-pop shops. Spanning topics of tech, development, hospitality, retail and more, this quarterly magazine is following the money.

c-ville.com/weddings

Summer 2017

Away we go xSixy

local weddings awash in romance

fBIG-DAY

DECISIONSReaders choose the

area’s top vendors

aPAGE 79

C-VILLE2017

123 winners!BEGINS ON PAGE 17

BE

ST

OF

C-V

ILL

E

Raise a glass to this year’s top choices!

Three new Hall of Famers

PLUS:

Our own not-to-miss list of hidden gems

C-VILLE SAYS:

BEST BARPage 63

BEST CONSIGNMENT STOREPage 91

BEST JEWELRY STOREPage 91

Best of all

EN

TE

RT

AIN

ME

NT

| HE

AL

TH

& F

ITN

ES

S | F

OO

D &

DR

INK

| SH

OP

PIN

G | S

ER

VIC

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| WE

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S2017

Things to do

Places to eat

Ways to work out

Shopping spots

Helping hands

YOUR FAVORITE...

B E S T O FWeddingsThere’s no doubt Char-lottesville is a beautiful place to get married, and couples planning nuptials in our area turn to C-VILLE Weddings as their secret weapon. Organized as a month-by-month to-do list, list, this biannual magazine helps tackle tasks both big and small, from finding a venue to saying “I do.”

unboundRunning, hiking, cycling, swimming: This biannual guide to getting outdoors covers all the best activities in our area—and then some. It highlights recreation, to be sure, but also kids’ summer camps, outdoor concerts, day trips to amusements parks. If it happens outside, we’re there.

Best of C-VILLEThis town has more than its fair share of outstanding restaurants, retailers and services, which is why, more than 20 years ago, we decided to create an annual issue that pays tribute to the best of the best. Charlottesville residents weigh in on their favorites by nominating and voting on each of the 100+ winners.

Page 3: 2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct

SIZING &PRICING

308 E. MAIN STREET n CHARLOTTESVILLE, VA 22902 n 434.817.2749 n C-VILLE.COM

WEB ADVERTISING

SITE

WRA

P

SITE

WRA

P

LEADERBOARDCALENDAR

WIDGET

RECTANGLE

HOMEPAGE FLOAT

SPONSORED STORY

SITE WRAP 1830 x 840 pixels $495 per day

PARALLAX $500 per week $1,000 life of article

HOMEPAGE FLOAT 653 x 331 pixels $500 per week

SPONSORED STORY $500-750 per week (depending on positioning)

EVENTS PAGE SPONSOR $1,000 per month $400 per week

EVENT CALENDAR WIDGET 310 x 80 pixels $300 per week

LEADERBOARD 728 x 90 pixels $125 per week

RECTANGLE 300 x 250 pixels $100 per week

SECTION RECTANGLE 180 x 150 pixels $50 per weekNews, Arts, Living, Calendar

Follow The Reader.Find Your Niche.

MAKE AN IMPACT

Ask About our discounts for

print/web combo

packages$50 per tweet

(conditions apply)Sponsored Tweet: City Council tackels water issues.

SPONSORED TWEETS

Connect with your audience

Page 4: 2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct

EVENT PAGE SPONSOR

C-VILLE.COM STATS

SPONSOR AD

145,000 PAGE VIEWS per month

A page view is a single viewing of a Web page. This means that any time the page is loaded by the user’s browser, the number of page views is incremented.

120,000 UNIQUE PAGE VIEWS per month

A unique page view is an instance of an Internet user visiting a particular page on a website. A unique page view is commonly calculated as the first time a specific IP address visits your site. If the same person visits 5 times from the same IP it will show as 1 unique and 5 total views.

50,000 USERS per month

A user is a visitor who registers their identity with our website through our registration process or through a Facebook or Open ID interface.

80,000 SESSIONS per month

A session is defined as a user visits our site and moves between a few different pages over a period of a few minutes, then leaves it and closes their browser. If they visit the site again after closing the browser, this will typically be classified as a new session.

NEWSLETTER AD728 x 90 pixels

TOP & MIDDLE AD: $150 BOTTOM AD: $100

Page 5: 2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct

2018 EDITORIAL CALENDARJA

NU

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Y 4

– 1

0, 2

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CH

AR

LOTT

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’S N

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C-V

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.CO

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C’VILLE’S COUNTERCULTURE RISES FROM THE ASHES

AMERICANOTHICG

RO

N PA

RIS

LABOR DAYS Area vineyards depend on migrant workers PAGE 12

SWEET TALK Terri Allard celebrates 10 years on the air PAGE 24

CHIPS AHOY Cho’s Nachos and Beer has it all covered PAGE 31

THEGREATDIVIDE

Many Nelson County residents

who live along the Atlantic

Coast Pipeline’s proposed route

are putting it on blast for

destroying their way of life

SEP

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6 –

12,

201

7 C

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VICE GRIP Judge says Cantwell condoned violence in interview PAGE 12

AGE-OLD TRUTHS Author shares tips on living well at any age PAGE 35

VARIETY SHOW Harvest festival focuses on food heritage PAGE 43

JUN

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– 2

0, 2

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SK

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LAD

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OTO

GR

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Bulldozers continue to change the Charlottesville landscape

HOLDING COURT Draego says Fogel is unprincipled PAGE 12

BEAT THE BAND Local musicians vie for Lockn’ spot PAGE 35

TAKE YOUR PICK Bountiful harvest at area orchards PAGE 47

15projects

on our radar

APR

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9 –

25, 2

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PAID ADVERTISEMENT

22 arrested, protesters tear-gassed during KKK rally PAGE 10

Heritage Harvest Festival founder Ira Wallace and a nationwidenetwork of gardeners are preserving our food culture

Super savers

JULY

12

– 18

, 201

7 C

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RESTAURANT WEEK™

$29$19 $39three prices, three coursesJULY 14-23 see menus on pages 43-86

C

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A clear viewAmerican truths through the lens

of Spike Lee

PAID ADVERTISEMENT

A PROGRAM OF THE UNIVERSITY OF VIRGINIA

VIRGINIA FILM FESTIVALLynn Novick on tackling “The Vietnam War”

Trudie Styler flies her Freak flag The science behind Pixar

BU

CK

NER

/REX

SH

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VIA

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A PR

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PAID ADVERTISEMENT

Crazy fast fiber Internet is here in Charlottesville.Check your address: ting.com/cville

GOT THE MEMO City Manager Maurice Jones fires back PAGE 11

NA

TALIE JA

CO

BS

EN

Sisters Keeper Collective doulas become like family by supporting and advocating for moms-to-be

Strong kinship

JANUARY3

10

17

24 Weddings

31 Health Issue

JULY 4

Animals / Pet Issue 11

Weddings 18

25

APRIL4

11 Magazine

18 Neighborhood Issue

25

OCTOBERAbode 3

10

Food & Drink Annual 17

24

31

FEBRUARY 7

14

21 Youth Issue

28 C-BIZ / We Are C-VILLE

AUGUSTAbode 1

8

15

C-BIZ 22

MAY2 Abode 9

16 UVA Issue23

30 C-BIZ

NOVEMBER 7 14

Made in C-VILLE 21

You Issue / C-BIZ 28

MARCH7 Abode

14

21 Booze Issue

28 Knife & Fork

SEPTEMBER 5

Magazine 12

Development Issue 19

Knife & Fork 26

JUNE 6

13

20

27 Knife & Fork / Power Issue

DECEMBER5

12

19

Knife & Fork 26

S M T W T F S

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Issues in red italics are Special Themed issues of C-VILLE • Issues in black are Magazines

C - V I L L E W E E K L Y | 3 0 8 E M A I N S T R E E T | C H A R L O T T E S V I L L E , V A 2 2 9 0 2 | 4 3 4 . 8 1 7 . 2 7 4 9 | C - V I L L E . C O M

Page 6: 2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct

Albem

arle County

Rockingham

Greene

Madison

Orange

Louisa

Fluvanna

Buckingham

Nelson

Augusta

Charlottesville

2018 CIRCULATIONCharlottesville AlbemarleAugustaFluvannaGreeneLouisaMadisonNelson OrangeWaynesboro Staunton

23,000 issues distributed every Wednesday

Page 7: 2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct

2017 DEMOGRAPHICSC-VILLE reaches over 60,000 locals each week, 46% of the local marketplace

HOUSEHOLD INCOME HOME OWNERSHIP

52% 48%79%

Post High School Education

GENDER EDUCATION CONSUMERSPENDINGAGE BREAKDOWN

88%

A

GES 21-54

Female Male

49%have an annual

household income of over

$75,000

32%Over

$100,000

Frequently purchase products or services

seen in ads in C-VILLE

80%

85% Own

20% Plan to purchase home

within the next 12 months


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