BUSINESS MANAGEMENTWritten examination
Monday 4 November 2019 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 5.15 pm (2 hours)
QUESTION AND ANSWER BOOK
Structure of bookSection Number of
questionsNumber of questions
to be answeredNumber of
marks
A 6 6 50B 6 6 25
Total 75
• Studentsaretowriteinblueorblackpen.• Studentsarepermittedtobringintotheexaminationroom:pens,pencils,highlighters,erasers,
sharpenersandrulers.• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/or
correctionfluid/tape.• Nocalculatorisallowedinthisexamination.Materials supplied• Questionandanswerbookof24pages• Additionalspaceisavailableattheendofthebookifyouneedextrapapertocompleteananswer.Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.• AllwrittenresponsesmustbeinEnglish.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2019
SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2019
STUDENT NUMBER
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2019BUSMANEXAM 2
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3 2019BUSMANEXAM
SECTION A – Question 1–continuedTURN OVER
Question 1(12marks)ChocYumPtyLtdisamanufacturingbusinesslocatedinregionalNewSouthWales.ItpridesitselfonmanufacturingchocolateproductsofthefinestqualityformajorretailersinAustralia,NewZealandandtheUnitedKingdom.
a. Outline thecharacteristicsofaprivatelimitedcompany. 2marks
SECTION A
Instructions for Section AAnswerallquestionsinthespacesprovided.
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2019BUSMANEXAM 4
SECTION A – Question 1–continued
b. Comparethecharacteristicsofoperationsmanagementwithinamanufacturingbusiness(suchasChocYumPtyLtd)withthoseofaservicebusiness. 4marks
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SECTION A – continuedTURN OVER
5 2019BUSMANEXAM
c. ExplainhowChocYumPtyLtdcouldimplementtheprinciplesofleanmanagementtoimprovetheefficiencyoreffectivenessofitsoperationssystem. 6marks
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SECTION A – continued
2019BUSMANEXAM 6
Question 2 (4marks)Managerscantakeeitheraproactiveorareactiveapproachtochange.
Describehoweachoftheseapproachescanbeusedtomanagechange.
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SECTION A – continuedTURN OVER
7 2019BUSMANEXAM
Question 3 (5marks)Callie’sCouriersisaservicebusiness,whichtheowner,CallieHaig,iskeentoexpandgloballyin2020.
ProposeandjustifyamanagementstrategythatCalliecouldusetoseeknewglobalbusinessopportunities.
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2019BUSMANEXAM 8
SECTION A – Question 4–continued
Question 4 (10marks)Leaderscaninspirechangewithinabusiness.
Analyse howmanagerscanapplytheprinciplesofSenge’sLearningOrganisation,duringaperiodofchange, inorderto:• effectivelymanageemployees• positivelyinfluencecorporateculture• ensurethechangeisimplementedsuccessfully.
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SECTION A – continuedTURN OVER
9 2019BUSMANEXAM
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2019BUSMANEXAM 10
SECTION A – Question 5–continued
Question 5 (13marks)DennisGreevesisthemanagerofahighlysuccessful,Melbourne-basedburgerchain.Inresponsetoadeclineinsalesandachangeincustomertastes,Dennishasmadethedecisiontoimplementapolicyofusingonlyethicallysourced,high-qualitylocalingredients.DennisisawarethatanewpricingstrategywillberequiredasaresultandthattheExecutiveChefwillrequiresupporttoimplementthechanges.
a. Definetheterm‘corporatesocialresponsibility’. 2marks
b. AnalysehowDennishasusedPorter’sGenericStrategiestorespondtotheissuesofdecliningsalesandchangingcustomertastes. 4marks
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11 2019BUSMANEXAM
SECTION A – Question 5–continuedTURN OVER
c. ExplainhowDenniscouldusethelow-riskstrategyofsupporttoovercomepossibleemployeeresistancetothechanges. 3marks
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SECTION A – continued
2019BUSMANEXAM 12
d. ApplytheprinciplesoftwostepsfromtheThreeStepChangeModel(Lewin)toDennis’sdecisiontoimplementanewpricingstrategytoaddressthedeclineinsales. 4marks
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13 2019BUSMANEXAM
END OF SECTION ATURN OVER
Question 6(6marks)Withreferencetoacontemporarybusinesscasestudy,explain howmanagerscouldapplyonetheoryofmotivationandarelatedmotivationalstrategytosuccessfullymanageemployees.
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2019BUSMANEXAM 14
SECTION B – continued
Case study
ATI-TUDEisaMelbourne-basedclothingmanufacturerandretailer.Itwasestablishedasapublic-listedcompanyin2009.ATI-TUDEproducesarangeofinnovativeandqualitysportswearproductsformen,womenandchildren.CustomerscanbuyproductsonlineaswellasthroughthefiveATI-TUDEstoreslocatedinMelbourne,Sydney,Brisbane,PerthandAdelaide.ATI-TUDE’smarketsharehasrisensteadilysince2009toapeakof15%ofoverallmarketshareinthesportswearmarketinAustraliain2019.TheFinanceManagerrecentlyproduceddataforATI-TUDE’sseniormanagers,showingkeyperformanceindicators(KPIs)forthepasttwoyears.OneoftheKPIswasnetprofit.ThenetprofitfiguresforeachofthefiveATI-TUDEstoresareshowninFigure1.
Darwin
Brisbane
SydneyCanberra
Melbourne
Hobart
Adelaide
Perth
WESTERNAUSTRALIA
NORTHERNTERRITORY
SOUTHAUSTRALIA
QUEENSLAND
NEW SOUTH WALES
ACTVICTORIA
TASMANIA
Bass StraitSouthern Ocean
Coral Sea
IndianOcean
2018 $1.5 million2019 $1.3 million
2018 $3.4 million2019 $3.2 million
2018 $0.8 million2019 $0.9 million
2018 $2.3 million2019 $2.1 million
2018 $1.3 million2019 $1.1 million
A map of ATI-TUDE stores and their net profit figures
Figure 1
SECTION B – Case study
Instructions for Section BUsethecasestudyprovidedtoanswerthequestionsinthissection.Answersmustapplytothecasestudy.Answerallquestionsinthespacesprovided.
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15 2019BUSMANEXAM
SECTION B – continuedTURN OVER
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TheSalesandMarketingDirectorhasidentifiedanincreaseof75%inthenumberofonlinesalesoverthesameperiodoftime(2018–2019).Shebelievesthatthisisduetothestrategyofincreasedinvestmentintechnologyandthedevelopmentofthecompany’swebsiteandonlinestore.ThefollowingKPIs,forthelast12months,werealsopresentedtoATI-TUDE’sshareholders.
Table 1. level of staff turnover and number of customer complaints (2019)
level of staff turnover (%)
Number of customer complaints
Adelaide 40% increased12%
Brisbane 23% decreased10%
Melbourne 12% increased10%
perth 30% increased19%
Sydney 15% decreased5%
Attherecentannualgeneralmeeting,itwasannouncedtoshareholdersthattheboardwillbestreamliningbusinessoperations.Asaresult,theboardwillbeclosingtwostoresandthiswillleadtotheterminationoftheemploymentofmanystaff.
Question 1 (2marks)Define‘levelofstaffturnover’.
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2019BUSMANEXAM 16
SECTION B – continued
Question 2 (3marks)DescribeonewaytechnologicaldevelopmentscouldhelpATI-TUDEtoimprovetheefficiencyofitsbusinessoperations.
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17 2019BUSMANEXAM
SECTION B – continuedTURN OVER
Question 3 (5marks)InterprettheKPIsprovidedinFigure1andTable1toproposeandjustifytothemanagementofATI-TUDEwhichtwostoresshouldbeclosed.
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2019BUSMANEXAM 18
SECTION B – continued
Question 4 (6marks)ExplaintwoskillsthatATI-TUDE’sHumanResourceManagerwillrequireduringtheperiodofthestoreclosures.
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19 2019BUSMANEXAM
SECTION B – continuedTURN OVER
Question 5 (5marks)TheHumanResourceManagerisknownforhisautocraticmanagementstyle.
Evaluatethesuitabilityofthismanagementstyleasthestoreclosuresareimplemented.
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2019BUSMANEXAM 20
Question 6 (4marks)DescribeoneemployeeentitlementissueandoneemployeetransitionissuethatmayresultfromtheATI-TUDEstoreclosures.
END OF QUESTION AND ANSWER BOOK
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21 2019BUSMANEXAM
TURN OVER
Extra space for responses
Clearly number all responses in this space.
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2019BUSMANEXAM 22
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23 2019BUSMANEXAM
TURN OVER
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2019BUSMANEXAM 24
Ananswerbookisavailablefromthesupervisorifyouneedextrapapertocompleteananswer.Pleaseensureyouwriteyourstudent numberinthespaceprovidedonthefrontcoveroftheanswerbook.At the end of the examination, place the answer book inside the front cover of this question and answer book.
