EUFRIN WG ON VARIETY TESTING MEETING LLEIDA
JAN VAN INGEN
Introduction
Van Ingen Group b.v.
100%P. van Rijn Wamel b.v.
100 %Jabema b.v
25%TreeQuattro b.v.
10%Springquest b.v.
‐Maribelle / Lola ®‐ Hermansz / Rembrandt ®‐ Annabelle‐ Karmozijn
‐ SQ 159 / Natyra ®‐ SQ 133 / Allurel ®‐ PRI resistant varieties‐ restistant by cisgenises
Jabema b.v.Founded in march 2010
Adopted the varieties from private breeder “De Sonnavile”
variety management
managing production of trees
set up testing plots
organizing growers meetings
local collecting and sorting of fruit
responsable for the sales of Maribelle under the brand Lola ®
Breeder Ir. P. de Sonnaville
Breeder of Septer ( parent of Elstar)Karmijn de SonnavillePaassterMeiprinsesMaribelleRembrandtKarmozijn
Rembrandt
• Variety name: Harmensz (vrds 0401)
• Brand name: Rembrandt ®
• Elstar x Paasster (septer x jan steen)
Rembrandt• Fruit small to medium
flat
flat
greasiness of skin: medium
ground colour: yellow
overcolour: dark red
pattern of overcolour: solid striped
light to medium russet
length of stalk: short to medium
yellow colour of flesh
sucker 15 brix
Firmness 8 – 8.5 kg / cm2
picking end of september ( elstar )
storage november til may
• Fruit medium to large
tall
conic
greasiness of skin: absent or weak
ground colour: yellow green
overcolour: pink red
pattern of overcolour: solid flush weakly defined stripe
lichte verruwing bij steel
absent or small russet
length of stalk: medium to long
white colour of flesh
sucker 14 brix
Firmness 7.5 - 8 kg / cm2
picking first october ( jonagold )
storage november til august
TESTPLOTS
2005NL Randwijk
2006NL AltforstB VelmD Bavendorf – AhrweilerCH WadenswillI LaimburgA Graz
2008 DK FajoD JorkUK FavershamB Rosoux - Heers SA Stellenbosch
2010CA Fingal
Fajo
Altforst
Velm
Ahrweiler
Bavendorf
Wadenswill
Graz
Laimburg
Jork
Faversham
Randwijk
Number of trees planted cum.
2008/2009 7.400 trees2009/2010 51.000 trees2010/2011 121.000 trees2011/2012 190.000 trees2012/2013 293.000 trees2013/2014 440.000 trees 2014/2015 640.000 trees
Total spring 2013 97 growers 010002000300040005000600070008000900010000
ProductieTon
Plantings
Aim of Jabema b.v.
High positive return for the producer
Strategy
secure and manage production and number of trees and licenses
put on efficient central sales structure for the fruit in the different production areas.
coordinate sales of fruit under the brand Lola ®
short lines by facility deployment existing marketing structures
1 provider 1 price
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Countercyclical pricing
Principals:- basic product price 2 months fixed- variable + or - € 0.05 p/kg- cooling costs + € 0.02 p/kg per 2 months- fixed prices service providers
-Packer-Transporter-Cooler
- fixed margin traders
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Countercyclical pricing
example- product price € 0.800- cooling costs € 0.020 - tranport costs € 0.025 - sorting € 0.120- packing mat. (box ) € 0.213- buying fee € 0.020- jabema fee € 0.060- trader margin € 0.035
- Sales price from packhouse € 1.293
JABEMA B.V. Company of the year 2012
SummaryMaribelle is a free varietyGrower can decide every year to sell his fruit as Lola ® No discussion about priceMake use of the existing marketing structuresProviders must have add valueIf Jabema doesn’t have add value it makes itselfredundant
Thanks for you attention