The busiest shopping season of the year is about to begin! People
who celebrate Christmas, Kwanzaa or Hanukkah will spend an
average of $804.42, up nearly 5 percent, over last year’s $767.27
Are you ready to grab a few of those dollars? These stats and tips
will inspire you to step up your marketing efforts
Online Shopping
47% of consumers say that the internet is
their favorite shopping destination
The average shopper will do 44% of their
holiday shopping online
Online Shopping
FREE SHIPPING is the second most
important factor for shoppers when
purchasing online
Takeaway: Use a marketing campaign to
offer a free-shipping code
Online Shopping
74% of shoppers will search online to inspire
holiday wish lists
2 in 5 consumers will spend time
researching online in order to find a good
deal
Online Shopping
44% of consumers want the ability to buy
online and pick up their purchases in store
Takeaway: Build a marketing campaign with a discount offer that motivates customers to place an order immediately and allows them to pick up their items from your store.
Social Media
In the last 12 months, 30% of consumers
have made a purchase based on their
engagement with a social network
Social Media
59% of consumers say an exclusive
discount (only for members of a social
network) would influence them to complete a
purchase on a social networking site
(Facebook, Twitter, etc.) this holiday season
Takeaway: Host an action-gated marketing
campaign on your preferred social networks;
ask for an email address in exchange for the
exclusive offer.
Social Media
58% of consumers say that rewards/loyalty
points would influence them to complete a
purchase on a social networking site
52% of consumers say that access to
exclusive products would influence them to
complete a purchase on a social networking
site
Social Media
56% of consumers say that a daily deal
would influence them to complete a
purchase on a social networking site, this
holiday season
Takeaway: Create a marketing campaign
based on an advent calendar offering a new
deal during a certain shopping period.
Mobile
84% of store visitors use their mobile
devices before or during a shopping trip
69% said that they would use their
smartphone for holiday shopping
Mobile
1 in 3 consumers use their smartphones to
find information they need rather than asking
an employee
Mobile commerce will account for 33% of
U.S. online holiday sales
Mobile
Nearly ONE THIRD of consumers say they’d
receive holiday deals via their mobile device
Takeaway: Design a marketing campaign
with a discount offer that’s only accessible
on mobile devices.
Mobile
25% of shoppers say easy-to-use mobile
websites is an important factor in their
decision to shop with a specific retailer
Takeaway: Use a marketing campaign
builder that delivers mobile-ready coupons
Shopping Behavior and
Spending
Nearly 50% of consumers plan to keep track
of retailers’ promotions and sales through
advertising circulars.
28% of consumers plan to spend more than
50% of their total holiday shopping budgets
November 28-December 1 (AKA Black
Friday Weekend)
Shopping Behavior and
Spending
80% of online shoppers and 71% of in-store
shoppers say email offers influence them to
buy
Takeaway: Host a sweepstakes campaign
and collect email addresses from all entrants
so you can market to them throughout the
years
Shopping Behavior and
Spending
44% of consumers say they would like
recommendations via a retailer’s email
which they have signed up for
For the eighth year in a row gift cards are
the most requested gift item among those
celebrating the holidays
Consumers Say…
• Helpful, knowledgable customer service (30.3%)
• Convenient Locations (47.9 %)
• Low Prices (41.2%)
• Sales or Price Discounts (74.7%)
Also play a role in their decision to shop at a
particular retailer
Download these stats as an Infographic
Did you like this information?
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Sources
Stats from National Retail Federation, Yahoo and Splashscore.
http://www.slideshare.net/Shopatron/5-ecommerce-stats-that-will-define-your-holiday-strategy
http://www.allinclusivemarketing.com/2014-holiday-shopping-numbers/
http://marketingland.com/86-percent-online-retailers-expect-holiday-sales-growth-2014-100632
http://www.slideshare.net/HubSpot/47-stats-for-remarkable-holiday-marketing
http://www.retailtouchpoints.com/topics/shopper-experience/34-of-consumers-plan-to-spend-more-this-holiday-season
http://marketingland.com/survey-90-shoppers-will-buy-online-holiday-season-105775
http://marketingland.com/survey-social-media-influence-half-holiday-shoppers-103605