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Strategies of bharat forge
Global Presence
Full Service Supply Capability
Dual Shore Manufacturing
Diversification
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Globa l Presence
2004 A cquired Carl Dan Pedinghaus the 2nd largest forging company at Germany.
A cquired CDP A luminitek in Germany.
A cquired CDP Duan, Germany.
2005 A cquired Federal Forge now known as Bharat Forge A merica Inc.,
A cquisition of Imatra Kilsta, A B, Sweden.
A cquired subsidiary of Imatra Kilsta, Scottish Stampings, Scotland.
Entered into Joint Venture with F AW Group, the largest in China.
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Need to go Globa l
Improves Quality, Delivery, Supply Chain, R&D, & Productivity.
Economies of scale.
Lets you learn best practices & business processes.
Proper utilization of existing capacity.
To avail separate business cycles.
Less dependence on single market.
A dvantage of differential growth opportunities across varyinggeographies.
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Gl oba l Presence (Contd)
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44%
30%
21%
5%
48%
26%
21%
5%
49%
26%
17%
8%
52%
22%
16%
10%
0%
20%
40%
60%
80%
100%
FY06 FY07 FY08 FY09
Geographical Diversification in BFL's Revenue
Asia Pacific
North Ameri
India
Europe
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Fu ll Service S upp ly Ca p abi lity
State-of-the-art facilities.
W orld-class capacities and capabilities.
Fully automated forging and machining lines.
Strong capability in design and engineering.
Full fledged product testing and validation facility.
Technology & engineering driven development partner.
Providing more value to its customers.
End to End Solutions.
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Fu ll Service S upp ly Ca p abi lity (Contd)
(Contd)
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GLOBAL DUAL SH ORE MANUFACTU RING CAPABILITYGLOBAL DUAL SH ORE MANUFACTU RING CAPABILITY
Ke y Prod u cts India German y US A Sweden UK China JV withFAW
Passenger Vehic lesY Y Y Y Y- Engine Component
- Chassis Component
M & HCV
Y Y Y Y- Engine Component
- Chassis Component
Light Tr u ck Parts
Y Y Y Y Y Y- Engine Component- Chassis Component
Ke y ServicesY Y I Y I
- Design & Engineering
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Diversification
Driven by necessity.
Breaking dependence on A uto Sector.
De-Risking.
Unrestricted creativity.
Filling the Gaps.
Balancing A ct.
Ensure smooth earning.
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Diversification (Contd)
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How the y have diversified???
Joint venture with Frances A lstom a leader in power generation.
Joined hands with National Thermal Power Corp India's top power generation company
Joint venture pact with France nuclear power A
REV A
to exploreopportunities in nuclear power sector.
Supplying Railway locomotive components worth Rs 200 300 million toIndian Railways.
Commissioned its new fully integrated Ring Rolling Facility at its Centrefor A dvanced Manufacturing, Baramati & Pune.
Rings in sectors such as W ind Energy, Defense, Oil & Gas, Mining,Material Handling Equipment and Bearing Industry.