5 TACTICS
CREATE
ENGAGING
VIDEOS
Keep in touch,
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ildfireEffect
theWildfireEffect
WildfireEffect.com
5 tacticslike a moment with your best
friends
it’s MOBILE
feel the PURPOSE
enjoy building COMMUNITY
memories are EDITed
re-tell theSTORYs
TIME FOR A REALITY CHECK
BEFORE WE BEGINVIDEO 1 01 IF YOUR VIDEO IS
DIFFICULT TO WATCH NO ONE
WILL BOTHER
DISTRACTIONS Reality
Your video
must compete
for audience
attention
6 DISTRACTIONS
● WRONG LIGHTING● WRONG SOUND● WRONG FRAMING● WRONG BACKDROP● WRONG EDITING● WRONG AUDIENCE
WorkshopAvailable
you can and MUST eliminate from your videos
5 TacticsYour bestfriends
Keep it mobile
Design for Edits
Unite Community
Be a Storyteller
Have a Clear Purpose
BE CLEAR ABOUTYOUR PURPOSE
TACTIC TEASER TEASE OUT WHYTHEY SHOULD
CONTINUE WATCHING IN THE
FIRST 10S
YOU HAVE 10 SECONDS: BE CLEAR
Reality
Your audience
judges if your
video is
relevant in 10s
via Kevin Delany, Editor in Chief, Quartz
HOW: Offer a K.I.S.S. of InsightKeep It Simple S*****
● The 10s Tease● One take-away/video● Leave’m with Insight (and a Call To Action)
If your audience is confused, they’re gone
PLAN FOR A STORY
TACTIC TEASER CAST YOUR AUDIENCE AS THE
HERO -TELL A STORY THEY SEE
THEMSELVES IN
Meetup vs Ted
STORY TRENDS Reality
storytellingis in!
Storytelling tactics
● Interactive videos● Use the alternative viewpoint● Create flawed characters● Re-tell a common snapshot of life● Crowdsource it
HOW: Storytelling 101
CAST Characters- your product service- your audience= Hero-your audience’s villain
TELL the Tension- Hero’s normal-Hero challenge-Hero’s new normal
AFFIRM the INSIGHT- Hero succeeds- Hero fails-Hero is transformed
TrainingAvailable
How: Use a Storyboard
&*%*@
● Plan the tension, focus● Communicate vision ● Shot list, edit list, ● Plan Interactive triggers
Characters
Tension
Insight
THINK IMPACTTHINK MOBILE
TACTIC TEASERACKNOWLEDGE YOUR AUDIENCE,
MAKE ENGAGEMENT
EASY WHEREVER
THEY ARE NOW
DESIGN for MOBILE
NOTE TO SELF“...what about that trend toward wearable tech.like Google Glass and Samsung Galaxy Gear”
RealityThis is whereyour audienceis viewing it
Stats
“Mobile video is actually more effective than desktop in terms of clicks throughs, after the average CTR for smartphone and tablet campaigns tripled in the past 12 months.”- http://econsultancy.com/
A branded Vine video is four-times more likely to be
seen than a regular branded video. (7th Chamber)
Instagram has about 130 million users, compared to
Vine’s 13 millionusers. (Neomobile)
Two-thirds of the world’s mobile data
traffic will be video by 2017. (Neomobile)
HOW: MOBILE checklistIs it in a mobile format? NO? Youtube it?Is the necessary text large enough?Is your CTA available on the go?Are you speaking to ONE?Is it short to reduce bandwidth issues?Is video essential? YES-think optimi$ing?
Bonus: Use mobile to stand out?
Feeling Boxed in?
MOBILE: YOUR TURN
PLAN EDITSTO ENGAGE
TACTIC TEASERHOLD ATTENTION BY STIMULATING
THE SENSES WITH
MEANINGFUL, SHORT CUTS
QUICK EDITS
The Most engaging videos of 2013 used:● Different angles● 3 second clips● B-roll● Stop motion● Music
B-ROLL
it’s the one thing
most had
in common:
2-5 sec/ clip
HOW: Research Pacing
Study great short videos thatappeal to your audience
Emotional=CommercialsExciting=Music videos/SportsEducational=How to/CookingBranding=SeriesEntertain=Genre Specific
DESIGN FOR COMMUNITY
TACTIC UNITE PEOPLE CHOOSE THE
MESSAGE YOUR AUDIENCE CARES
ABOUT
Community
● Acknowledge their view● Speak to 1 not 100● “Why will they care?”
Reality
Your audience
demands you
are relevant
How: be a MatchmakerGet your video in front of the right niche group
==
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How: Matchs build communityThe right audience will engage and share it
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In Review: FORMULA to TREND
● Try tactics, find value● Reach out for help● Eyes on trends● NO Distractions● Decide to do it!
Presentation will be up at WildfireEffect.com/Events
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@WildfireEffect
theWildfireEffect
WildfireEffect.com