© 2015 Alteryx, Inc. | Confidential
5 Tips To Engage Always-On ConsumersRitu Jain, Director, Industry Marketing, AlteryxBill Schneider, Senior Solution Consultant, ExperianJon Albertini, Solutions Engineer, Alteryx
© 2015 Alteryx, Inc. | Confidential
Speakers
Ritu JainDirector, Industry Marketing
Alteryx
Bill SchneiderSenior Solution Consultant
Experian Marketing Services
Jon AlbertiniSolutions Engineer
Alteryx
© 2015 Alteryx, Inc. | Confidential
• Brief Introduction: Alteryx• Brief Introduction: Experian• 5 Tips To Engage Always-On
Consumers• Demonstration• Q&A
In Today’s Presentation…
© 2015 Alteryx, Inc. | Confidential
Customer Success
Customers across the world
1000+Strong Foundation
95%+ Renewal rate
&Investment for Innovation
Associates across North America, Europe &
Australia
Corporate Info.
Leader in Data Blending and Advanced Analytics
300+
© 2015 Alteryx, Inc. | Confidential 6
Alteryx: Designed For Analyst Enablement
Share
All R
elev
ant
Data
Rapid design of predictive analyticswith unique spatial understanding
Consume everywhere
!
AnalyzeBlend & Prep
Access, cleanse, and blend data with 3rd party
content
Enrich
Packaged Market & Customer Data
© 2015 Alteryx, Inc. | Confidential
A 360-degree view of consumers powered by transactional and behavioral data
© 2015 Alteryx, Inc. | Confidential
Bringing brands and customers closer together, every time.
Reach the right audiences
Maximize the value of every customer interaction
Inspire long-term brand advocacy
© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential
5 Tips To Engage Always-On Consumers
© 2015 Alteryx, Inc. | Confidential
Who is the Always-On Consumer?• 3+ email accounts• 2+ social accounts• 2 out of 3 behave in multichannel manner• 3-4 times more likely to make retail purchase• 60% browse online before purchasing in-store• 72% expect personalized promotional offers
© 2015 Alteryx, Inc. | Confidential
Tip 1: Build a Single View of Customer
Access & Blend Data
Improve Data Quality
Enrich with 3rd-Party Insights
© 2015 Alteryx, Inc. | Confidential
Tip 2: Segment Integrated Channel Customers
Identify Your Best Customers
Prioritize Marketing Activities
Unify Cross-channel Communication
© 2015 Alteryx, Inc. | Confidential
Tip 3: Personalize Messaging & Product Offers
Identify Preferred Channels
Contextualize Content & Messaging
Test & Iterate
© 2015 Alteryx, Inc. | Confidential
Tip 4: Measure Results Beyond Just Sales Conversions
Value “Soft” Metrics
Start With a Goal in Sight
Right Tools Matter
© 2015 Alteryx, Inc. | Confidential
Tip 5: Reactivate & Re-engage
Monitor Activity Level
Identify At-Risk Segments
Differentiate Messaging Strategies
© 2015 Alteryx, Inc. | Confidential
Key Takeaways
Access Complete, High-Quality Data
Empower Your Data Analysts
Build on Your Successes