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Page 1: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

27 Things Your Referral Program Needs To Win

Ivan Kirigin [email protected]

@ikirigin

Page 2: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

1 / 27 set expectations

probably not immediately explosive

plan on optimizing every component

Ivan Kirigin [email protected] @ikirigin

Page 3: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

2 / 27 measure happiness

!

!

!

NPS via promoter.io

Ivan Kirigin [email protected] @ikirigin

Page 4: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

3 / 27 sharable tracking link

Ivan Kirigin [email protected] @ikirigin

Page 5: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

4 / 27 reflect invite status

Ivan Kirigin [email protected] @ikirigin

Page 6: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

5 / 27 symmetric bonus

Ivan Kirigin [email protected] @ikirigin

Page 7: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

6 / 27 avoid money

Ivan Kirigin [email protected] @ikirigin

Page 8: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

7 / 27 don’t be a downer

Avoid telling people they’ve earned $0 or 0 credits

Ivan Kirigin [email protected] @ikirigin

Page 9: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

8 / 27 call out the link

Ivan Kirigin [email protected] @ikirigin

Page 10: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

9 / 27 add social sharing

Ivan Kirigin [email protected] @ikirigin

Page 11: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

10 / 27 email

Ivan Kirigin [email protected] @ikirigin

Page 12: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

11 / 27 bulk email

Ivan Kirigin [email protected] @ikirigin

Page 13: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

12 / 27 local messaging services

Ivan Kirigin [email protected] @ikirigin

Page 14: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

13 / 27 customize landing pages by inviter

Ivan Kirigin [email protected] @ikirigin

Page 15: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

14 / 27 Deep link to custom mobile landing pages

Ivan Kirigin [email protected] @ikirigin

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15 / 27 streamline registration by invitee

Ivan Kirigin [email protected] @ikirigin

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16 / 27 track sharing source

Ivan Kirigin [email protected] @ikirigin

Page 18: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

17 / 27 find comparable metrics

participation rate = senders / actives

spread rate = recipients / sender

click rate = clicks / recipient

registration rate = registrations / click

product: registrations / actives

viral coefficient

Ivan Kirigin [email protected] @ikirigin

Page 19: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

19 / 27 test custom messages

Ivan Kirigin [email protected] @ikirigin

Page 20: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

20 / 27 test positioning

Give a Widget get a Widget

Get extra Widget free

Give the gift of Widgets

Go anywhere, stay for less!

Refer friends, get $X off your next Widget

Get credit

Ivan Kirigin [email protected] @ikirigin

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21 / 27 prompt in the product flow

Ivan Kirigin [email protected] @ikirigin

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22 / 27 suggest invites

Ivan Kirigin [email protected] @ikirigin

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23 / 27 top funnel == repeat messaging

Ivan Kirigin [email protected] @ikirigin

Page 24: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

24 / 27 reminders of invitation status

Ivan Kirigin [email protected] @ikirigin

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25 / 27 give credits for alt invite channels

Ivan Kirigin [email protected] @ikirigin

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26 / 27 expect fraud

Ivan Kirigin [email protected] @ikirigin

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27 / 27 test flows

Ivan Kirigin [email protected] @ikirigin

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28 / 27 track others

Ivan Kirigin [email protected] @ikirigin

Page 29: [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

Ivan Kirigin !

[email protected] !

@ikirigin


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