Managing Director
Zihuna Faiz
HR Manager
Fathmath Suha
Hair Dresser Make-up artist Facialist Receptionist
Marketiing Manager
Ahmed Shafiu
Seeza20%
Sheri30%
Style & Profile
15%
Others35%
STRENGHTS
Have extensive space to cater
for customers
Flexible seating arrangement
Qualified and skilled beautician
in the field with experience.
Wide range of equipments and
tools
Superior products
WEAKNESSES
Poor brand awareness.
Little financial resources
Lack of communication at the
current stage
Poor adaptability to market
conditions
OPPORTUNITIES
Growing demand
New product users
Emerging markets
Changing customer tastes
THREATS
There are many existing salons
High competition from the
dominant leaders
3.8 3.7 3.5
10.1 8.813.3
21.8 23.2
86.5
1997 1998 1999 2000 2001 2002 2003 2004 2005
We assume that Women will use the internet services
Main objective will be to provide services with the use of latest trends
44
51
39
44
35
43
20
37
1995 2006
Secondary (O' level) Higher Secondary Diploma Level First Degree / Masters
46
71
64 64.5 6567
15-19 20-24 25-29 30-34 35-39 40+
750069787572
826951868298
911713
216069 220872 197572 197498240913
2009 2010 2011 2012 2013
Sales Profit