PCRF SECURITYVOLTE BSS / PRICINGVIRTUALISATION
www.policycontrolconference.com
DELIVERING AND MONETISING THE LATEST POLICY CONTROL STRATEGIES
14-15 APRIL 2015 BERLIN, RADISSON BLU
5TH
AN
NU
AL
LIMITED FREE PASSES AVAILABLE FOR OPERATORS
&13 APRIL 2015 BERLIN, RADISSON BLU
GOLD SPONSOR SILVER SPONSOR BRONZE SPONSOR BADGE & LANYARD SPONSOR
PRE-CONFERENCE EVENT
SANELA GOLOS Head of Packet Core BH Telecom
CHRISTOPH PEYLO Vice President, Telekom Innovation Laboratories Deutsche Telekom
MOHAMED BOUTOUIGA Core Integration & Deployment Orascom Telecom Algerie
TOMISLAV KASONAVIC Director ICT business Solutions Sector Hrvatski Telekom
MARC VAN KASTEREN Team Lead, Strategy & Policy, KPN
LUIS ANGEL GALINDO SANCHEZ General Manager of Strategy and Innovation, Telefonica
SYED AZFAR SHAH Director Value Creation Division Telenor
SUNIL KHARE Network Architect TELUS
JONATHAN HART Lead Architect BT
IGOR BERTA Revenue Assurance & Fraud Analyst Orange
CLAUDIA SELLI European Government Affairs Director, AT&T
KARIM GHARIB Billing and Payment Manager, Etisalat
SAMUEL ADEELIYI Consultant – OTT Integration and Future of Charging O2
OGNJEN ANTONI IT Telecom Expert, Billing Systems Technical Lead, Tusmobil
PETER DYKES Senior Analyst, Networks Ovum
NEW TOPICS FOR 2015
2015 SPEAKING FACULTY INCLUDES
50% Operator
Attendance
250+Attendees
20+ Operator Speakers
www.policycontrolconference.com
VIP MEETING SERVICE CASE STUDY:SPEED NETWORKING CASE STUDY:
At Policy Control 2014, in addition to the Executive Speed Networking sessions, our VIP Relations team worked closely with each of the sponsors and exhibitors to organise a number of pre-scheduled meetings with their target audience. In total 88 one-to-one meetings occurred between sponsors and their selected target audience. A total of 40 meetings were pre-scheduled for sponsors in advance of the event from a wide range of operator and analyst companies and this was combined with another 44 informal introductions being made onsite at the event.
Speed Networking is a part of the conference that I particularly enjoy because of the
opportunity to listen to what operators have to say (off the record) and it lead to interesting meetings and discussions afterwards. I think it is a great activity that makes the whole conference more dynamic and participative.”
ALBERTO DIET, TECHNICAL PRODUCT MANAGER, SIEMENS
DAY 1
DAY 2
44pre-arranged
meetings
88one-to-one meetings in
total!
40informal
introductions made onsite
x11service providers
x13service providers
x11industry vendors
x13industry vendors
VS
VS
Over the past 24 months, Operators have made a dramatic 60% increase in spending on Policy Control Solutions, to $11billion. With further deployment of virtualisation into networks, Policy Control has begun to address exponential data usage.
There have been some exciting developments since our Policy Control conference in April 2014, VoLTE, Video, optimising QoS and solutions to roaming issues have all been making headline news. In 2015 we will address all these important topics and more. New for this year is our pre-conference focus day on BSS & Pricing, providing the perfect platform for further discussion around the future of convergent operator networks. We are looking forward to
some innovative use cases in PCRF interaction with OCS & OCFS in convergent BSS systems.
With more case studies than ever before, a highly experienced, varied speaking faculties we have every confidence 2015 will be the best year for Policy Control. Please continue through the agenda to see the packed three days we have available. We look forward to seeing you in Berlin!
BENJAMIN LJUŠTINA Producer Informa Telecoms & Media
“The help and support provided by Informa provided in securing meetings and facilitating conversations during the Speed Networking sessions were invaluable and greatly appreciated. It was a great event and a great opportunity to meet with industry professionals and service providers”Manasa Agaram, Product Marketing Manager, Amdocs
“The best use of 30 minutes within the whole event”Doug Tait, Director Comms Global Markets, ORACLE
= 25 new connections &25 potential business opportunities
50 Minute sessionsWith 2 Minutes per meeting
We will then request meetingsand facilitate introductions
Create a wish list of event attendees you would like to meet
Our VIP Team builds relationships between sponsors and senior level operator attendees.
They work with you to create a bespoke wish list of who you want to meet and ensure this happens in exclusive one-to-one meetings and introductions at the event.
Our VIP programme is successful because we develop relationships with our highest calibre delegates, offering a superior event experience, whilst also ensuring they are happy to meet with our sponsors and exhibitors.
MAXIMISE & MEASURE EVENT ROI
For further information please contact:
LAUREN MENZIES Head of VIP Relations Informa Telecoms and Media
T: +44(0)207 0177 801 E: [email protected]
09.00 Welcome & registration
09:15 Policy, charging and data monetization - Trends and possibilities
SESSION ONE: Many operators today are Innovating and Evolving• Why increasingly complex Policy and Charging use
cases becoming so important?• Operator evolution to Digital Providers • Subscriber’s digital Lifestyle - Personalization and
Experience • Customer (not Subscriber) Engagement - putting
operator front and center• Customer Loyalty is gone - Customer Experience rules!
13.30 Case study: Bundling data and content • What businesses can offer, from the eye of the
operator and the content provider? • Future outlook on mobile data bundling and pricingMarc van Kasteren, Team Lead, Strategy & Policy, KPN
14.00 Hrvatski Telekom pricing case studyTomislav Kasonavic, Director ICT business Solutions Sector, Hrvatski Telekom
14.30 PANEL DISCUSSION: What will the impacts of heavy 4G adoption on pricing and PCC adoption?• Is serious PCC integration currently possible? • Is the lack of proper big big data analytics stifling adoption?
15.00 Morning Break & Exhibition Visit
16.00 Improving real-time billing to monetise on 4G• Considering the impact of 4G and VoLTE on billing• VoLTE in practice• Key challenges and opportunities with 4G BSS• Case studies***Reserved for sponsor***
11.00 Tea & Coffee Break
11:15 SESSION TWO: Contemporary PCC data monetization use cases • OTT Content, Service Bundling & Zero rating
• Music, Voice & Messaging, Video• Security/Parental Control/Malware • Enterprise Cloud Services• Sponsored Data – 1800-Data• Shared Data Plans• Contextual up-sell• Service Passes/Usage vouchers
12.00 SESSION THREE: Threats, opportunities and possibilities • Alternatives to traditional Policy Control and Charging
• Cloud & Client Based Solution – ITSON, Nokia Liquid Apps..
• Free Content – Syntonic.. • Sponsored Data – MOBEN View2Surf,
5ScreennMedia..• MVNOs and MNVEs• The Impact of virtualization
12.30 Close of Workshop
THE EVOLUTION OF OSS/BSS
16.30 How the future BSS is needed now• What are the key trends in the BSS investment• Omni-channel experience – maintaining a single view
of the customer across diverse channels• BSS architecture evolution supporting new digital
economiesKarim Gharib, Billing and Payment Manager, Etisalat
17.00 Operators next steps to virtualising policy control• Where virtualisation can be effective immediately • Implementation is still difficult• Piggybacking IP network services with policyS.F.C. Rolf Velthuys, Architecture Consultant CM BSS, KPN
17.30 Close of Day
PRE-CONFERENCE MORNING WORKSHOPINTEGRATION BETWEEN MARKETING AND ARCHITECTURE
PRE-CONFERENCE AFTERNOON FOCUS DAY BSS & PRICING – NEW PRICING STRATEGIES FOR 2015/16
WORKSHOP HOSTJonathon Gordon
Jonathon has been lurking around the Tele-coms and Internet space for the last 20 years. He is now a man on a mission – that being the
reformation of the Industry Analyst business. He is working with his co-conspirators on transforming the Industry Analyst world forever as a Directing Analyst with EMI.
www.policycontrolconference.com
INTERESTED IN EXHIBITING OR SPONSORING?
Marc Wallentin +44 (0)207 017 5655
MONDAY 13TH APRIL 2015
&
FREE FOR OPERATORS
Ensuring you’re talking to the right people
VIP MEETING FACILITATION
In addition to speed networking sessions, 2014 88 one-to-one meetings organised
DESIGNATED DEMO
Brand new show and tell area, see the latest traffic
solutions
DELEGATE NUMBERS
40% increase in delegate numbers from 2013!
NEW FOR 2015:
O
O
O
O
O
Operator
NE
TW
OR
K S
ECU
RIT
Y S
UM
MIT
TUESDAY 14TH APRIL 2015
STREAM A: NFV & CLOUD OPERATIONS
STREAM B: EVOLUTION OF POLICY – VIDEO, LTE AND ANALYTICS
11.35 How to define an omnichannel engagement strategy based on big dataLuis Angel Galindo Sanchez, General Manager of Strategy and Innovation, Telefonica
CLOUD OUTCOMES AND PROGRESSION OF NFV
12.00 Session reserved for Siemens • VoLTE/VoWi-Fi Roaming and PCC
12.15 Policy Control 2015 Awards Presentation
• 4 categories will be awarded to the entries submitted from vendors and judged by an external independent panel.• Best Virtualised PCRF Platform; Best Real Time Charging Solution; Best Traffic Management Solution; Best Integrated Policy and
Charging Platform
14.00 How easy is it for cloud to be implemented for policy?• Operators and vendors need to increasingly collaborate on
efficient network architecture• Public or private cloud• Can cloud prevent pressure on spiraling traffic demands• Factors to implement cloud based networks – CAPEX,
OPEX, SecurityChristoph Peylo, T-Labs, Research & Innovation, Deutsche Telekom
14.25 Complete end-to-end virtualized control should speed core network services• Introduction of cloud services will speed services to market• Incorporating OTT like agility is now key• Cross interfacing with IMSMarc van Kasteren, Team Lead, Strategy & Policy, KPN
14.50 PANEL DISCUSSION: How SDN and NFV stands to alter the revenue model• Is the hybrid model beneficial in terms of cost savings?• How does the size of a network impact upon the monetary
benefits of SDN?Christoph Peylo, T-Labs, Research & Innovation, Deutsche TelekomLuis Angel Galindo Sanchez, General Manager of Strategy and Innovation, Telefonica
15.25 Afternoon Networking Break
16.15 Producing a defined infrastructure to support network virtualisation • Implementation of network infrastructure • Outlining the most recent progresses • The need for virtualised policy to meet increasing demand• Flexibility of NFV• How secure are SDNs? S.F.C. Giulio Maggiore, Technology Lead, Telecom Italia
16.45 Case study: Results from the first successful virtualization of network functions• Leading the way: Undertaking Industry’s first standardised
test of an SDN-based solution • Methodology and results of the black box test of DT’s L2-L4
Network Virtualization feature• Advice to carriers aiming towards devising their own PoCs
of SDN solutions in Cloud DatacentresPlease see policycontrolevent.com for latest speaker updates
17.05 End of Day One & Drinks Reception
14.00 4G launch and PCC network integration• From regulation to success• Assuring revenues Igor Berta, Revenue Assurance & Fraud Analyst, Orange
14.25 On the 4G road: Integrated policy control and real-time charging as a differentiator at TusmobilOgnjen Antonič, IT Telecom Expert, Billing Systems Technical Lead, Tusmobil
14.50 How policy will be affected with video and streaming• Drastic increase in VoD traffic• How effective OTT partnerships will be fostered via policy• How can the business model take form?• Can user behaviours be influenced?• What rules can CDNs play Please see policycontrolevent.com for latest speaker updates
15.15 Afternoon Networking Break
16.00 PANEL DISCUSSION: 2018 prediction 79% of internet traffic will be video• Internet to TV has doubled increasing fourfold, with video
to mobile up to 67% by 2018. The amount of VoD traffic will be equivalent to 6 billion DVDs. How can traffic like this be handled?
• Impact of data deluge on network resources • How can MNOs cope with this demand?• Is CAPEX the only solution? What are the options?
16.40 Policy, Charging and Data Monetization – Trends and Possibilities• Findings from pre-conference workshopJonathan Gordon, Analyst, Expertmi
17.05 End of Day One & Drinks Reception
VOICE SOLUTIONS AND EVOLUTION OF POLICY
09.00 Evolution of Policy• Architectural complexities for future video services• Managing traffic – Circuit switch to IP• Achieving user plane mobility for service differentiationClaudia Selli, European Government Affairs Director, AT&T
09.30 Maintaining QoS with increasing complexity – VoLTE, NFV + PCRF Sunil Khare, Network Architect, TELUS
10.00 PANEL DISCUSSION: How Can operators correlate QoE with VoLTE?• Creating a PCC environment capable of delivering QoE
with VoLTE or• Creating PCRF capable of enhancing QoE with VoLTE • Impact of PCRF on QoE with VoLTESunil Khare, Network Architect, TELUSIgor Berta, Revenue Assurance & Fraud Analyst, OrangeJonathan Hart, Lead Architect, BT
OPENING KEYNOTES
10.35 MORNING BREAK & EXHIBITION VISIT & SPEED NETWORKING
12.45 NETWORKING LUNCH
5T
H A
NN
UA
L
www.policycontrolconference.com
AGENDA DAY 1
OO
O
A
O
O
O
O
O
A
O
Operator
Analyst
WEDNESDAY 15TH APRIL 2015
STREAM A: PCRF
STREAM B: SECURITY IN POLICY & PRICING ATTITUDES
CORE -PCRF IMPLEMENTATION CHALLENGES
11.45 O2 PCRF implementation case study • PCC end to end architecture and process flow in networkSamuel Adeeliyi, Consultant – OTT Integration and Future of Charging, O2
12.10 Ensuring flexibility in a PCRF should be key• Are ‘more’ flexible optimised PCRF possible currently?• Ensuring availability of PCRFs throughout the network during surges in demand• Scalability of PCRF during demand surges
14.00 Case study – Reinventing the profile of PCRF• Reviewing the role of PCRF in increasing efficiencies • Traditional comparisons in terms of costs• The potential for policy to be more effective by further
integrationJonathan Hart, Lead Architect, BT
14.30 PANEL DISCUSSION: Pulling PCRF & OSS/BSS together • Combining PCRF & BSS is the next natural step for policy• Impact of SDN on policy• Effects of NFV on OSS Igor Berta, Revenue Assurance & Fraud Analyst, Orange Jonathan Gordon, Analyst, ExpertmiSanela Golos, Head of Packet Core, BH Telecom
15.00 Integrated PCRF and evolution towards charging• Constraints on network and changes in roaming• Evolution and optimisation in PCRF• Ensuring PCRF availability throughout a network• Best location Please see policycontrolevent.com for latest speaker updates
15.40 The ace up the operators sleeve for VolTE: Policy Control• VoLTE based signaling volumes to the PCRF are expected
to quadruple• VoLTE PCRF is required to scale up in order to serve
increased transactions and concurrent sessionsIgor Berta, Revenue Assurance & Fraud Analyst, Orange
16.00 Afternoon Networking Break
16.40 Next gen PCRF/BSS use cases• Real-time context aware marketing offers • Bringing up issues with data privacy • Is self-service mobile app possible or even desirable Invited: Frederic Demargne, Director of Commercial Mobile Offers Europe, Orange
14.00 The value in pricing - Network based solutions Syed Azfar Shah, Director Value Creation Division Telenor
14.30 Is Mobile Security Mature Enough at the Moment?• What is the current level of urgency?• How big is the threat of security in an all IP network?• What is the true cost for the network?Please see policycontrolevent.com for latest speaker updates
15.00 Mobile payments• Behaviour of customers on mobile devices using payments• Biggest issues• Are there critical infrastructure problems
15.20 PANEL DISCUSSION: Addressing the fundamental end-to-end security problems across networks – Can vendors offer realistic opportunities for safety?Please see policycontrolevent.com for latest speaker updates
16.00 Afternoon Networking Break
16.40 Network Based Solutions• Security to data packages and cloud services• How introduction of security as a VAS has worked on
European Market• Avoiding In-synchronization • Improving security within IM architecturePlease see policycontrolevent.com for latest speaker updates
OPENING KEYNOTES
10.35 MORNING BREAK & EXHIBITION VISIT & SPEED NETWORKING
12.45 NETWORKING LUNCH
17.10 END OF POLICY CONTROL 2015
08.50 Chair’s WelcomeJonathan Gordon, Analyst, Expertmi
09.00 Policy & Charging Rule Function – Future of convergent operator network• PCRF interaction with OCS & OFCS as convergent BSS
operator systems• PCRF with LTE, IMS and Fix operator network• Use cases for prepaid and post-paid users based on PCRF
features Sanela Golos, Head of Packet Core, BH Telecom
09.20 Orascom Telecom Algeria case study – PCRF and OCS challenges• PCC end to end architecture and process flow in network• Special customization to rebuff implementation challenges
in PCC & OCS• Using PCRF to enhance QoS and save OCS investment• Roaming issues and recommended solutionMohamed Boutouiga, Core integration & Deployment Manager, Orascom Telecom Algérie
09.40 Session Reserved for Oracle
10.00 PANEL DISCUSSION: Is there Urgency for Interoperability of OCS and PCRF? Panellists: Sanela Golos, Head of Packet Core, BH TelecomLuis Angel Galindo Sanchez, General Manager of Strategy and Innovation, TelefonicaMarc van Kasteren, Team Lead, Strategy & Policy, KPN
5T
H A
NN
UA
L
www.policycontrolconference.com
AGENDA DAY 2
O
O
O
O
O
O Very good opportunity to meet
operators interested in Policy.”HEAD OF EUROPEAN SALES, TANGO TELECOM
The place to know what’s happening
in Policy Control”
SOLUTION ARCHITECT, PORTUGAL TELECOM
AG
EN
DA
www.policycontrolconference.com
Excellent networking opportunity
and insight to trends and policies of other organizations across
the globe”
HEAD OF BUSINESS DEVELOPMENT, KPN
55%Attendees
Director or Above in 2014
FREE FOR
OPERATORS
THE COMPLETE ECOSYSTEM FOR POLICY CONT ROL & NETWORK SECURITY UNDER ONE ROOF!BENEFIT FROM A SHA RED EXHIBITION:
Excellent, packed program.
Very good networking opportunities”
SOLUTION ARCHITECT, NSN
PRESS ZONE
12
11
1
THE BREAKDOWN: WHO YOU’LL MEET AND
FROM WHERE...
Vendor .......................... 35% Analyst ........................... 10% Association ......................5% Regulator ........................ 4%
SENIOR LEVEL DECISION-MAKERS:
INTERNATIONAL EVENT:
HIGH OPERATOR ATTENDANCE:
47%Operator
Attendance
Manager / Head of 36%
Director Level & Above 25%
Architect / Engineer 27%
ATTENDEES FROM 40+ COUNTRIES
OPERATOR ATTENDEES FROM LAST YEAR• Andorra Telecom• Augere Wireless
broadband• Avea• Base Company• Bouygues Telecom• BT• CamGSM• Deutsche Telekom• Econet Wireless
• EE• Etisalat• Du• E-Plus• Grameenphone• Iusacell• Kabel Deutschland• KPN• Magticom• MCI
• Ncell• Orange• Play• Portugal Telecom• PTCL• STC• Swisscom• TalkTalk Group• TDC• Tele2
• Telecom Italia• Telefonica Czech
Republic• Telefonica Global
Solutions• Telefonica O2,Telekom
Innovation Lab• Telekom Serbia• Telenor Norway• TeliaSonera
• Telus• T-Mobile Czech
Republic• T-Mobile NL• Turkcell• Vodafone• Vodafone Group• Yota• Zain• Zmobile
Sales & Marketing 8%
Architect / Engineer 27%
This conference exceeded my expectations. There was a higher quality
of mobile network operator engagement than expected.”
PRODUCT MARKETING MANAGER, ULTICOM
MEET THE TEAM! KEEP IN TOUCH
www.policycontrolconference.com
THE COMPLETE ECOSYSTEM FOR POLICY CONT ROL & NETWORK SECURITY UNDER ONE ROOF!BENEFIT FROM A SHA RED EXHIBITION:
Excellent content and
community interaction”
BUSINESS DEVELOPMENT, F5
NETWORKS
BENJAMIN LJUSTINA Producer [email protected]
MARC WALLENTIN Sales Manager – Policy & VSAT [email protected]
LAUREN MENZIES Head of VIP Relations [email protected]
SARAH NORTHWOOD Marketing Manager [email protected]
Twitter: @telconetworks #PolicyControl
LinkedIn: Join our ‘Policy Control’ group
Facebook: facebook.com/itmnetworksevents
NETWORKING AREA
NETWORKING AREA POD ZONE
INTERESTED IN EXHIBITING OR SPONSORING?
Marc Wallentin +44 (0)207 017 5655
Enjoy the benefits of networking by participating in our VIP speed networking
sessions with a dedicated Informa team
CONTACT: Lauren Menzies, Head of VIP Relationships
Tel: +44 (0) 207 017 7801 Email: lauren.menzies@
informa.com 10
8
7
6
5
4
3
2
DESIGNATED DEMO AREA:See policy solutions first hand with quick interesting demos
• Allocated area within the exhibition floor
• Book your slot in the timetable today!
• Spaces will be limited - First come first served basis
Excellent event, very
Productive.”
SENIOR ENGINEER, PTCL
EXH
IBIT
ION