6 KEYS TO BUSINESS
COMMUNICATION
CONTENTS
H
Adjust Your AttitudeA
U
T
O
Unearth The Underlayer
Type Out Trippingly
Harness The Hues
Overhaul Your Originals
R Reach Your Audience
From Academic
#1 ADJUST YOUR ATTITUDE
From Academic
To Business
Clip Art!!!
THE
Analyze AudienceBrainstorm ResearchDefine The Purpose
Focus !! • Primary• Secondary
• Select Your Media or Medium
TFast First
Draft
BuildMomentum
EmphasizeYour Ideas
LowerYour
Standards
Write it Quick!No Perfectionism Here!!
Y P E OUT TR I P P I NGLY
Harness Graphics, Charts and Stimulate
Your Audience’s Visuals (Metaphorically Speaking)
HARNESS THE HUES
Visually
Connect
Give It A Fresh Look!!
Now Is The Time For Perfection
Let It Cool!!
OVERHAUL YOUR ORIGINALS
REACH YOUR AUDIENCE
2006 2007 2008
• Know Your Audience
• Appeal to the different senses
Understand Who You Are Talking To and Tailor Your Message To
Enhance Their Interest
50%
2006 2007 2008
90%15%
96%35%
70%
THANK YO
U!
