6 Steps to the Perfect Retargeting Campaign
BLUEPRINT SERIES
➔ The average e-commerce conversion rate is approximately 10%. This means at least 90% of visitors leave your website without buying a ticket.
➔ Retargeting campaigns provide an easy way to track your website visitors and bring them back to make a purchase.
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1 Start tracking website visitors now
We have seen returns
of up to 4,300%
from client retargeting
campaigns.
Add a pixel to your website now so that visits and pageviews are automatically measured, allowing you more time to focus on planning your events and less time worrying about manual tracking.
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2 Make sure you’re tracking conversions
If you can’t measure it, you can’t manage it. Avoid the risk of alienating existing customers and make sure your efforts are targeted to finding prospects and getting them to convert.
39% of ticket
buyers discover
events from ads.Think with Google
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3 Design compelling ad contentOur choice retargeting partner, AdRoll offers great suggestions for ad creative. Make sure your ad is bold enough to cut through the clutter and features a clear call-to-action button.
The most popular ad sizes
across all screen sizes
include: 160x600, 728x90,
and 300x250.AdRoll
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4 Geo-target your campaignsUse Google Analytics and Etix Analytics to see where your most profitable customers are located. Avoid spending on those who are too far away to attend your event.
30% of live music fans
indicated that they would
have bought tickets to
more shows, had they
been aware of the event.Think with Google
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5 Leverage CRM and social retargeting
Your email list holds your most trusted and valuable customers, while social retargeting helps expand your reach. Create additional touchpoints through ads uniquely designed for these audiences.
48% of total
conversions
For Summer Camp Music
Festival’s 2015 retargeting
campaign, Facebook ads
earned 48% of total
conversions.
60% of total
impressions
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6 Measure, analyze, and adjustThe beauty of online advertising is flexibility. Consistently monitor and measure all campaign variables. Adjust your strategy where opportunities are present.
3 campaign variables
that are simple to adjust
include: spend, audience
and creative.
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Say [email protected] | rockhousepartners.com
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Meet Zack. He’s our Sr. Account Manager from Hawaii and loves working with clients to deliver real results.
Ask Zack about online advertising, email marketing and Google Analytics!