6MARKETING TRENDS

for 2015Every year brings new trends in marketing: the way we work

together, the tools we use, and the expectations of audiences.What will leading marketers focus on in 2015?

CONTENT DISTRIBUTION

GREATER COLLABORATIONMarketing departments will prioritize coordination & collaboration among internal teams — from content to paid ads to social media — so everyone supports a collective effort.

VISUAL STORYTELLINGYouTube reaches more U.S. adults ages 18-34 than any cable network. More brands will flock to online video & use visuals to engage potential customers — especially on mobile.

ACTING ON BIG DATAThe adoption of advanced marketing analytics tools will rise as marketers focus on distilling big data to better understand customers and improve strategies.

HUMANITY & HUMORBrands will tap into the human element, getting silly or sentimental to cut through the noise and make emotional connections.

MOBILE DOMINATION

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SOURCESTopRankBlog.com emarketer.com YouTube.com

Even good content is just white noise if you don’t find a way to connect with customers. To continue to grow reach, companies will look for new and innovative ways to get their content in front of consumers.

Mobile is now the 3rd largest channel behind TV & desktops. More marketers will create with the mobile experience in mind, using location data or push notifications to personalize interactions with customers.