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Helle Tyllesen Head of Customer Strategy
Jenelle Gonzales Customer Success Advisor
MEET YOUR HOSTS.
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MYTH #1. The key to successful word of mouth marketing is to
get influencers to spread our message.
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FACT: If your customers are on social (and they are),
social is absolutely suited for your industry.
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“He uses statistics as a drunken man uses lamp-posts.
For support rather than illumination." Andrew Lang
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FACEBOOK 0.7% of brand fans interacting
with brand posts
TWITTER 0.3% of brand fans interacting
with brand posts
Source: Forrester, 2014
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FACT: The measurement of your social media presence
is only as good as your definition of success.
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THE 7 MYTHS • #1 The key to successful word of mouth is to get influencers to spread our message
• #2 Social media is not right for my industry
• #3 More content equals higher reach
• #4 Digital natives are natural experts at navigating the web
• #5 Big data will tell us what we don't know
• #6 People want to engage with brands
• #7 You can't measure the business value of social media
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SOME PARTING ADVICE. • Look at all the data out there with a critical eye.
Data lies all the time.
• Think carefully before assigning to much value to Klout scores and other concepts of influence.
• Don't focus on engagement metrics.
• Don't believe the gospel/hype
• Social media is still finding its feet.