MARKETING MIX
By,• Ravi Rai • IBS Bangalore • Class of 2013
Of
7Ps
Product
Price
Place
Promotion
Process
Physical evidence
People
PRODUCT
Need to be able to assess the market and the customers’
mood
Understand-product you are selling online is really in
demand or not
Widest portfolio in beverage industry comprising of 3300
products
Coca cola brands in India are Fanta, Maaza, Limca, sprite,
Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.
PRICE
pricing is done according to the market and
geographic segment
By assessing what people can spend for some
products,
based on the competitors pricing
Pepsi is the direct competitor to coke.
PLACE
is available all over the world
effective distribution network of coke has almost
eroded the small and middle level players in the
market
even the rural market by extensive distribution and
have eroded the market share of Bovonto, Kalimark
etc.
PROMOTION
invests billions of dollars a year in advertising and promotions
maintain its position of industry leadership against rival Pepsi
spends a good portion of its ad budget on television advertising
Magazine ads, online and social media have also been used as
media
promotions at the store are used to drive revenue during slow
periods.
PEOPLE
Number of consumer .
Employees
Management
Culture
Customer service
PROCESS
Manufacturing process
Distribution channel
PHYSICAL EVIDENCE
1st distinction of the product
Easily identified by its looks
Coca cola ;s logo is sufficient for this
‘Cola Cola’ favour in the soft drink
is only provided by coca cola
THANKYOU