@snotforprofit
http://www.slideshare.net/clairekerr
www.artez.com
Information is power!!!!
Canadians … Most digital folks on Planet Earth?
“No matter which measure you use, Canadians always score high
in online engagement.”
- ComScore
Serious about digital means you can more accurately ...
• Set online goals for your org
• Evaluate staff activities
• Allocate future resources
What information does your organization collect online?
How do you source your data?
Cleaner data, happier databases
17% of Americans change addresses annually.
How many email addresses are in your database?
Average charity has 1000 email addresses for every
103 Facebook fans…
Segmentation …
How do visitors access your websites?
Facebook: A top referrer to fundraising & donation pages.
Yours?
12% Facebook
2% mobile Facebook
Not a Google Analytics whiz?
Scheduled social reports
Be first to know ...
Your online ad spend
Where are the trends going?
11% of all North American
online advertising is through
… of 2011’s total ad spend was on
social networking sites! 10.8%
Thoughtful Keywords
Which actions happen from traffic referred by
social advertising?
10% of traffic to our fundraising & donation pages
is from mobile devices…
10-17% of event participants are logging in
on a mobile device…
Do you know the real trends for mobile channels?
24 % decrease in the number of organizations with active
text-to-give programs
27% increase in the use of mobile websites …
Mobile web
What percentage of my overall fundraising is online?
Benchmarking ...
0
50
100
All FundraisingOnline
10-14%
6%
Online donation is the fastest growing giving channel. Acquisition: Direct mail = $1.25 Online donor = $0.07
Mobile web transactions
2.15% of donors via mobile web
In peer-to-peer events & campaigns across our platform ...
3 - 7% of donations
are made through mobile devices
The unavoidable intersection of social & mobile
Of the over 600 million people on Facebook, more than half access it through a mobile device.
Which social networks are relevant to your cause?
Canadians & Social Media
86% of Canadian social networkers choose Facebook!
Canadians & Social Media
Ipsos Reid examined the networks showing rapid growth in Canada …. Twitter – 19% LinkedIN – 14%
Which relevant tasks are we completing on social networks?
• Content sharing
• Lead generation
• Supporter stewardship
How does your
conversion funnel look?
Social beyond “likes” …
For a donation form
For an online community
77% of social media users prefer social login
to traditional registration.
How quickly can you publish or edit your own digital content?
Donations can be made …
What kinds of content & multimedia are you sharing online?
By the way …
http://pinterest.com/source/yourwebsite.com/
How can you use online video to further your organizational goals?
Canadian online video consumption rose 58% in the last 12 months.
Thinking about publishing?
Which accessibility issues matter to your supporters & donors?
Which accessibility issues matter to your supporters & donors?
Visual
Motor/Mobility
Auditory
Seizures / Visual effects
http://www.cnib.ca/en/services/accessibilities/web/
What digital resources do my corporate partners & sponsors have?
What are you asking for?
• Email list or newsletter placement
• Social network properties
• Digital ad networks or placement
• Corporate intranet
• Local digital signage
Creative leverage of sponsor support
Who are your top five competitors?
When cutting edge becomes commonplace ...
Who am I spying on?
CharityHowTo.com
TechSoupCanada.ca
Artez.com/webinars
@snotforprofit
http://www.slideshare.net/clairekerr
www.artez.com
