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APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT
!!!!!!
!HRCI program number sent to you via
email upon program completion. !
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OUR SPONSOR
Coming Soon to Blogging4Jobs.com !
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OUR PANELISTS
Jessica !Miller-Merrell!
@jmillermerrell!Chris Burcham!@wchrisburcham!
UNDERSTANDING THE RECRUITING LANDSCAPE
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TOUGHEST JOBS TO HIRE FOR
Sources: Top Industries by Employment http://b4j.co/topjobs2014 &10 Hardest Jobs to Fill in 2014 http://b4j.co/10hardestjobs-2014!
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POLL QUESTION - #1
• What’s your toughest job to fill? !– Skilled Trade & Laborers!– Restaurant/Retail/Hotel Staff!– Sales Reps !– Tech Staff (IT & Engineers) !– Other !
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COMPARING NOTES
2014 CareerXroads Report www.b4j.co/2014sourceofhire!!
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POLL QUESTION - #2
• What are your top source of hire? !– Referrals !– Job Boards!– Career Site!– Direct Source!– College!
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OUR 7 SECRETS
• Branded Job Postings!• Job Aggregators!• Craiglist is Quirky Yet Effective !• Powerful Job Postings!• PPC !• Research !• Niche Forums & Boards !
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#1 - BRANDED JOB POSTINGS
From Taco Bell Careers !
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#1 – BRANDED JOB POSTING
From Comcast Careers !
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#1 – BRANDED JOB POSTINGS
From Comcast Careers!
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#2 – JOB AGGREGATORS
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BENEFITS OF JOB AGGREGATORS
• Mobile Friendly !• Search Engine Optimized!• Paid Listing Options !
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POLL QUESTION - #3
• What job boards do I use most frequently? !– The Big Guys (Monster/CB/LinkedIn)!– Niche job boards (SalesGravy, SnagaJob)!– Job Aggregators !– Craigslist !– Ad Targeting (Facebook, Adwords) !
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#3 - CRAIGSLIST QUIRKY YET EFFECTIVE
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#3 – CRAIGLIST QUIRKY & EFFECTIVE
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#4 - CREATING POWERFUL JOB POSTINGS
• Not a job description!• Keywords!• Video & photo elements!• Tells a story !
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JOB POSTING - DON’T
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JOB POSTING - DO
Source: LinkedIn Talent Blog http://b4j.co/jobpostingdo !
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#5 – PAY PER CLICK (PPC)
• Specific candidate targeting!• By keyword & geographic area!• Pay by the click in Adwords !
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#5 – PAY PER CLICK (PPC)
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#6 – RESEARCH
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#6 – RESEARCH
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#7 – NICHE FORUMS & BOARDS
• Targeting by niche or job !• Lower cost !• Higher engagement rate !• Less visibility !
More Resources: List of Niche Job Boards http://b4j.co/nichejobboards!!
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QUESTIONS?
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LEARN MORE ABOUT . . .
• Chris Burcham www.b4j.co/chrisburcham!• Jessica Miller-Merrell www.b4j.co/jmillermerrell!!
Resources: 2014 Career Xroads Source of Hire Study http://b4j.co/2014sourceofhire/; Job Posting Tips http://b4j.co/jobpostingtips; Hardest Jobs to Fill in 2014 http://b4j.co/10hardestjobs-2014; Top Industries by Employment http://b4j.co/topjobs2014; NPR Visual Job Posting Example http://b4j.co/jobpostingdo; Niche Job Board List http://b4j.co/nichejobboards!!! !
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OUR SPONSOR
Coming Soon to Blogging4Jobs.com !
#BLOGGING4JOBS
APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT
!!!!
!!!
HRCI program number sent to you via email upon program completion. !
