STRATEGIC TRAINING AND DEVELOPMENT
Salman LOVELY PROFESSIONAL UNIVERSITY
Points to be discussed
• Introduction• Business of Thomas Cook• Induction• Trainings and development Programs• Swot Analysis• Projects• Challenges • Impact • Conclusion
Thomas Cook Group• Thomas cook was born in 1808 in England
• Founder of travel agency (Thomas Cook Group)
• One of largest leisure travel group in the world, and second in UK in 2007
• Products: Package holidays
• Revenue: £8.890 billion
• Key people: Michael Beckett (Chairman) Sam Weihagen (Interim CEO) Paul Hollingworth (CFO)
Case
• One of the largest travel group in the world
• Second in UK in 2007
• Thomas cook’s key to success are its people
• Focus on the training and development
• Value of investing in T&D
• Benefits from the T&D Programme
Working overseas for Thomas Cook
• 1666 people in Thomas Cook overseas resort
• Job range from frontline to manager in resort
• Moveable workers
• T&D as a key tool
Induction
• 8 days induction program from day first
• As a residential course in UK
• Focus on the basic skills and behaviour need to be a Thomas Cook representative in the resorts
• Then after joining again 6 – 12 days training to apply their knowledge
Values of Thomas Cook
• Pioneering our future• Results Oriented• Obsessed with customer service• United as one team• Driving robust decision
Induction courses and management training programme
• L&D Online, a web-based platform that delivers a wide variety
of training packages to Thomas Cook UK staff.
• The Thomas Cook Academy, also in the UK, which consists of a
variety of courses specifically designed to meet our company's
needs.
• A suite of 40 e-learning courses for our North American
employees, including modules on delivering the best customer
service
Contd…..
• Training in anti-corruption procedures, backed up by policies provided on our intranet
• Our Way, a leadership development programme run by Thomas Cook Northern
Europe
• Our exclusive Diploma in Leadership and Management, which we run in-house,
having been accredited by the Institute of Leadership and Management
• Talent Circle, a development programme for around 150 interns per year at Thomas
Cook Germany
• Fast-track, our scheme that prepares employees for their next level of promotion
Source: www.thomascook.in
Training and development Program
• People are differentiation factor
• Staffs are offered range of the development opportunity
• STARS: (Senior Training and Recognition Scheme)
• Stars has Three levels and provide the training opportunities for the staffs that is linked to career progression
Overseas Management Development Programme
• Following the STARS programme, managers with a degree of experience
are eligible to apply for the Overseas Management Development
Programme (MODP)
• Operational Module:
• Management and leadership modules:
Benefits of T&D Programme
• STARS provides a clear career progression route for the employees
• Great learning with different department’s people
• Retention• Developed management style and skills• Decision making • Know the colleagues as well
SWOT ANALYSIS
Strength Weakness
• Managing the workforce
• Remoteness of the workforce
• Costs involved in bringing the employees back to UK
• employees can lead and manage teams of people in resort
• operational updates and management opportunities
• Increases the knowledge of the wider business.
• leadership module help in improving the management style of the employees
Contd…
Opportunities Threats• Competitors easily copy the
strategies• Hidden costs
• select permanent trainers and others can focus on core operations
• every manager overseas has the opportunity to attend
• consistent language• knowledge management• A developed set of
managers.
Conclusion
“The positive benefits of the training programmes at Thomas Cook (STARS ,OMDP) outweighs the level of
costs incurred”