Download - 8-28-13 Understanding Google+ for Your Business

Brian Childers

Google+ for Your Local Business

Advanced TopicsCovered in Upcoming Workshops

Sources Noted

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Before We Begin

Wifi Password

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Internet Marketing Workshops

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Why Focus on Google

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2013 Local Search Ranking Factors

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Google+ Page SignalsOn-Page Signals

Link Signals

Review Signals

Personalization

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What’s Important?• Google+• Internet Directories• Optimized Website• Who is talking about your company• Reviews and Testimonials

Anatomy of a Search Result

Page

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New Local Search Result Pages

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Google+ Agenda

Google Authorship

1. Authorship helps searchers discover great information by highlighting content from authors who they might find interesting.

2. If you’re an author, signing up for authorship will help users recognize content that you’ve written.

3. Additionally, searchers can click the byline to see more articles you’ve authored or to follow you on Google+

4. It’s that simple!

Search Result “what is authorship”

http://googlewebmastercentral.blogspot.com/

Google Authorship Profile

~ 35%Better Click-ThruRates

Google Authorship

Google Publisher / Direct Connect

Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.

Google Authorship – Step 1

https://plus.google.com/authorship


Verify Your eMail



Notice Verified email

checkmark

Add your website URL


Google Authorship – Step 4WordPress

Non WordPress1. Visit -

https://support.google.com/webmasters/answer/2539557?hl=en

• Add Yoast SEO Plugin







• Add Your Google+ Profile URL in User Profile field







• Select Social in Yoast and Authorship dropdown for your profile




Google Publisher / Direct Connect

Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.

Google+ Profile

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Google+ Business Pages

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https://support.google.com/plus

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Discover More Own Your Own

http://www.google.com/+/learnmore/

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http://foxxr.com/review

Review Encouragement

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