2. Who is eTapestry?
3. What is our history?
4. Agenda
5. Agenda (cont.)
6.
Photo credit:Sorin Brinzei 7. The Rules Still Apply (Its all about relationships not technology) 8.
It is Now a New World 9.
1. Pure Fundraising Tools 10. 1. Pure Fundraising Tools: Matching Gifts
11. 1. Pure Fundraising Tools: Matching Gifts 12. 1. Pure Fundraising Tools: Matching Gifts 13. 1. Pure Fundraising Tools: Matching Gifts 14. 1. Pure Fundraising Tools: Matching Gifts 15. 1. Pure Fundraising Tools: Recurring Gifts
16. 1. Pure Fundraising Tools: Recurring Gifts 17. 1. Pure Fundraising Tools: Recurring Gifts 18. 1. Pure Fundraising Tools: Recurring Gifts 19. 1. Pure Fundraising Tools: Essentials of the Ask
20. 1. Pure Fundraising Tools: Essentials of the Ask 21. 1. Pure Fundraising Tools: Essentials of the Ask 22. 1. Pure Fundraising Tools: Essentials of the Ask 23.
1. Pure Fundraising Tools: For ImpactReport 24.
1. Pure Fundraising Tools: For ImpactReport 25. 1. Pure Fundraising Tools: For ImpactReport 26. 1. Pure Fundraising Tools: For ImpactReport 27. 1. Pure Fundraising Tools: For ImpactReport 28.
1. Pure Fundraising Tools: Segmentation 29. 1. Pure Fundraising Tools: Segmentation 30. 1. Pure Fundraising Tools: Segmentation 31. 1. Pure Fundraising Tools: Segmentation 32.
2. Relationship Building: Constituent Relationship Management (CRM) 33.
2. Relationship Building: Constituent Relationship Management (CRM) 34. 2. Relationship Building: Constituent Relationship Management (CRM) 35. 2. Relationship Building: Constituent Relationship Management (CRM) 36. 2. Relationship Building: Constituent Relationship Management (CRM) 37. 2. Relationship Building: Constituent Relationship Management (CRM) 38.
2. Relationship Building: eMail 39. 2. Relationship Building: eMail 40. 2. Relationship Building: eMail 41. 2. Relationship Building: eMail 42. 2. Relationship Building: eMail 43. 2. Relationship Building: eMail 44. 2. Relationship Building: eMail 45. Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link 2. Relationship Building: eMail 46. Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor 2. Relationship Building: eMail 47.
2. Relationship Building: Web 2.0 48. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. 2. Relationship Building: Web 2.0 49. 2. Relationship Building: Web 2.0 50. Web 1.0 vs. Web 2.0
2. Relationship Building: Web 2.0 51. Source: The Wall St. Journal , 2006 2. Relationship Building: Web 2.0 Online Video Use 52. 2. Relationship Building: Web 2.0 Fun Video 53. 2. Relationship Building: Web 2.0 54. 2. Relationship Building: Web 2.0 Social Networking 55. 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends 2. Relationship Building: Web 2.0 Social Networking 56. 2. Relationship Building: Web 2.0 - Widgets 57. 2. Relationship Building: Web 2.0 - RSS 58. 2. Relationship Building: Web 2.0 - RSS 59. 2. Relationship Building: Web 2.0 - RSS 60. 2. Relationship Building: Web 2.0 - RSS 61. 2. Relationship Building: Web 2.0 - Podcasts 62. 2. Relationship Building: Web 2.0 Message Boards 63. 2. Relationship Building: Web 2.0 - Wikipedia 64. Peer Fundraising Online 2. Relationship Building: Web 2.0 Personal Fundraising Pages 65. 2. Relationship Building: Web 2.0 Personal Event Fundraising 66.
2. Relationship Building: Web 2.0 Personal Event Fundraising Results: 67.
2. Relationship Building: Moves Management 68. 2. Relationship Building: Moves Management 69. 2. Relationship Building: Moves Management 70. 2. Relationship Building: Moves Management 71.
2. Relationship Building: Moves Management 72.
2. Relationship Building: eTap Mobile 73. Search for any account in yourdatabase 2. Relationship Building: eTap Mobile 74. Hotlinks allow you to easily phone, email, or even get a map 2. Relationship Building: eTap Mobile 75. giving you instant tools for your mobile travels 2. Relationship Building: eTap Mobile 76. Store and see pictures, or drill down into a giving summary 2. Relationship Building: eTap Mobile 77. detailing a donors financial support 2. Relationship Building: eTap Mobile 78. Add new contact information from your mobile device and have all the details 2. Relationship Building: eTap Mobile 79. You can even run queries with eTapestry Mobile 2. Relationship Building: eTap Mobile 80. Best of all. . . eTapestry Mobile isno charge with your eTapestry service! 2. Relationship Building: eTap Mobile 81. 3. Benchmark Reporting
82. 3. Benchmark Reporting
83. 3. Benchmark Reporting 84. 3. Benchmark Reporting 85. 3. Benchmark Reporting Giving Dynamics Report 86. 3. Benchmark Reporting Benchmark Status Report 87. 3. Benchmark Reporting Benchmark Comparison Report 88. 4. Donor Loyalty Questions How doyouknow which donors are loyal? Which are accessible? Which feel trapped? Which are at risk? 89. 4. Donor Loyalty
90. 4. Donor Loyalty 91. 4. Donor Loyalty 92. 4. Donor LoyaltyA donors loyalty level is indicated on the search screen 93. 4. Donor Loyalty-Value/Strategic Fit+ -Loyalty+ Value Creators Grow Value Sustainers Harvest Value Detractors Replace Value Opportunities Convert 94. 4. Donor Loyalty8 donors are at risk Representing $.21 million 27 donors are secure Representing $.86 million 11 donors are trapped Representing $.21 million 16% 16% 0% 67% 57% 2% 17% 23% n = 1 n = 27 n = 11 n = 8 n =55 accounts 95. 4. Donor Loyalty
96. 5. Community BuildingDonor Login
97. 5. Community BuildingDonor Login 98. 5. Community BuildingDonor Login Keith Davis 99. 5. Community BuildingDonor Login 100. 5. Community BuildingDonor Login 101. 6. Web Site Optimization
102.
6. Web Site Optimization Be Like Martha or Oprah 103. 104. 105. An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site 6. Web Site Optimization E-Mail Print Other Tools 106.
6. Web Site Optimization: Start with a Plan 107.
Carrie Johnson, Senior AnalystForrester Internet Research 6. Web Site Optimization 108. 6. Web Site Optimization: Before and After 109.
http://www.the-dma.org/privacy/creating.shtml 6. Web Site Optimization: Privacy 110. 6. Web Site Optimization: Needle in a Needle Stack 111. 6. Web Site Optimization: Breakthrough the Clutter 112. 6. Web Site Optimization: Keeping it Simple Advanced Email Database Ecommerce Website 113. INTEGRATION is the KEY! 6. Web Site Optimization: Next Steps 114. 6. Web Site Optimization: Example Plan Sept Oct Nov.Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketinge-mail 9/20 TM campaign starts 10/1 Year end direct mail11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28 115.
6. Web Site Optimization: Web Site Integration 116.
6. Web Site Optimization: Integrate on and off line appeals 117. 6. Web Site Optimization: Use eMail & direct mail together 118. 6. Web Site Optimization: Coordinate web & phone appeals 119.
6. Web Site Optimization: Keys to Success 120. "Do one thing every day that scares you." Eleanor Roosevelt "We have a strategic plan.It's called doing things." Herb Kelleher 6. Web Site Optimization 121. 6. Web Site Optimization: Oprah & Martha would be proud 122. 6. Web Site Optimization: Oprah & Martha would be proud 123. 7. Research/Analytics
124. 125. 126. 127. 128. 129. Subscriber Services 130. 131. 132. 133. 134. 8. API (Interface to the World)
135. 8. Application Program Interface (API): Connect to the World 136. Epilogue
137. 1. Set up a Gmail Account 138. 2. Post Pics to Flickr 139. 3. Try a Microblog 140. 4. Create a Google Alert 141. 5. Set Up an RSS 142. 6. Share a YouTube Video 143. 7. Really Use Your Cell Phone (Send a text or a video) 144. 8.Join a Social Network 145. 9. Share PowerPoint Slides (Save a tree or two!) 146. 10. Play a Video Game 147. Thank you! Judy Nash Account Executive [email_address]