art of pitching by panayiotis lazou
4 tips
who are you? (5-10 seconds)
what is the problem?
4 tips
(10-20 seconds)
what is your solution?
4 tips
(10-20 seconds)
what is your solution?
why?
4 tips
(5-10 seconds)
whats in it for them?
5 steps
Demonstrate smart disruption
5 steps
plan for sustainable growth
5 steps
show them your strengths
5 steps
10 slides 20 minutes 30 pt font
0 the cover
your intro screen
your mantra
1 the problem
express this with real world easily relatable examples
make it obvious and ideally something easily relatable
address a user need not their want
2 the solution
show your product—screenshot or demo
3 the market
show a graph of your market size
try and make it impressive but don’t go overboard
cite an industry research group for credibility
4 the competition
list all your top competition
describe how you are unique
what is your niche (positioning)?
who are you disrupting?
5 the business model
show how you intend to make money
top revenue sources (1-3)
show how/when you intend to break even
6 the tech
what technology is behind the scenes?
how are you going to manufacture the product?
7 the marketing
what’s the brand?
what are your primary channels?
what’s your cost of acquisition?
8 the team
who is on the team?
what is their experience?
9 the projections
when can you launch?
how will you get there?
what is growth after launch?
10 the status
where are you now?
what are you doing next?
11 next steps
call to action
Thanks!
art of pitching by panayiotis lazou