Mastering the Fundamentals: ‘Master Data Governance’ to
Unify BPM & MDM
8th Annual
MDM & Data Governance Summit Toronto
June 27, 2013
Aaron Zornes Chief Research Officer
The MDM Institute [email protected]
www.linkedin.com/in/aaronzornes @azornes
+1 650.743.2278
© 2013 The MDM Institute www.The-MDM-Institute.com
Who Can I Network With?
Masonite Massey Crawford Grp McDonald's
Restaurants of Canada MD Physician Services Metadata Matters Ministry of Health &
Long Term Care - Ontario
Ministry of TCU MOT - Ontario National Bank of
Canada Nova Marketing Grp Ontario Lottery &
Gaming Ontario Municipal
Employees Retirement System
Ontario Teachers Pension Plan
Oracle Orchestra Networks Peter J. Lamb & Assoc PC Financial Public Health of
Ontario Razor Risk
Adastra Agilis Alcatel-Lucent Aviva Canada Barrick Gold Bell Canada BMO Fin Grp Bombardier Broadstreet Data
Solutions Business End Solutions CA Technologies Canada Blood Svcs Canada Post Canada Revenue Agency Canadian Securities
Administrators Cantire Cancer Care Ontario CBSA CDM Solutions CIBC CIHI CommVault CTFS D+H
Data Architects DBRS Dumas Contracting Empire Life Environment Canada Equifax Canada Halifax Regional
Municipality Holt Renfrew Home Depot Canada Hoskin Consulting Husky Energy IBM InfoMagnetics
Technologies Informatica Info-Tech Research Grp InfoTrellis Innovapost Intact Insurance John Hancock Fin Svcs JPMorgan Chase CA Kinross Gold M&M Meat Shops Mackenzie Investments Manulife Asset Mgmt
© 2013 The MDM Institute www.The-MDM-Institute.com
RBC Capital Markets RBC Insurance Region of Peel Rogers Royal Canadian Bank Sanofi Pasteur SAS Institute (CA) Scotiabank Sears Canada SITA Corp (CA) Software AG (CA) SourceMedia Stibo Stream Integration Sun Life Financial TD Bank Techxtend Telus Transport Canada Trillium Gift of Life
Network University of Toronto Wilfrid Laurier
University Wise Analytics York University
About the MDM Institute
Founded 2004 to focus on MDM business drivers & technology challenges
MDM Advisory Council™ of 150 Global 5000 IT organizations with unlimited advice to key individuals, e.g. CTOs, CIOs, data architects
MDM Business Council™ website access & email support to 35,000+ members
MDM Road Map & Milestones™ annual strategic planning assumptions
MDM Market Pulse™ monthly surveys
MDM Fast Track™ one-day public & onsite workshop rotating quarterly through major North American, European, & Asia-Pacific metro areas
MDM & Data Governance Summit™ annual conferences in NYC, San Francisco, London, Singapore, Sydney, Toronto, & Tokyo
“Independent, Authoritative, & Relevant”
About Aaron Zornes Leadingindustry analyst authority on topics of MDM & Data Governance
Founder & Chief Research Officer of the MDM Institute Conference chairman for Information Mgmt’s MDM & DG SUMMIT conference series
Founded & ran META Group’s largest research practice for 14 years M.S. in Management Information Systems from University of Arizona
© 2013 The MDM Institute www.The-MDM-Institute.com
MDM Institute Advisory Council
150 organizations who receive unlimited MDM advice to key individuals, e.g. CTOs, CIOs, & MDM project leads
Representative Members National Australia Bank Nationwide Insurance Norwegian Cruise Lines Novartis PC Connection Polycom Pratt & Whitney Canada Roche Labs Rogers Communications Scholastic Stryker SunTrust Sutter Health UCB Pharma Visa Europe W.W. Grainger Westpac Weyerhaeuser Woolworths Australia
© 2013 The MDM Institute www.the-MDM-Institute.com
3M BCD Travel Bell Canada Caterpillar Cisco Systems Citizens Communications COUNTRY Financials Educational Testing Svcs EMC GE Healthcare Honeywell Information Handling Svcs Intuit Loblaw McKesson Médecins Sans Frontières Medtronic Microsoft Motorola
MDM & Data Governance Summit™ Conference Series
“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”
MDM & Data Governance Summit Toronto The Carlu ▪ June 26-27, 2013
MDM & Data Governance Summit San Francisco Hyatt Fisherman’s Wharf– San Francisco ▪ July 17-18, 2013
MDM & Data Governance Summit New York Sheraton Times Square ▪ October 20-22, 2013
MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ October 31-November 1, 2013
• MDM & Data Governance Summit Shanghai 2014 Shanghai International Convention Center ▪ Spring 2014
• MDM & Data Governance Summit Europe 2014 Radisson Portman BLU - London ▪ May 19-21, 2014
• MDM & Data Governance Summit Asia-Pacific 2014 Doltone House, Darling Island Wharf – Sydney ▪ May 2014 • MDM & Data Governance Summit Tokyo 2014
Belle Salle Iidabashi First – Tokyo ▪ June 2014 © 2013 The MDM Institute www.the-MDM-Institute.com
MDM Market Growth
CDI (MDM of Customer) s/w US$644 million market YE2012 US$1 billion by YE2015
PIM (MDM of Product) s/w -- incl store content info & metadata
US$688 million market YE 2012 US$1.1 billion by YE2015
> 50% of MDM revenue is led by offerings from small & best-of-breed vendors Therefore overall market surge will likely bring with it a
host of smaller competitive mergers in addition to more specialty vendor buyouts by four largest MDM providers – IBM, Informatica, Oracle & SAP.
© 2013 The MDM Institute The-MDM-Institute.com
** Source: Gartner Research
Recent EMEA Uptake of MDM
Ruukki Sartorius Werkzeuge Sberbank Société Générale Sociale Verzekeringsbank Sogei S.p.A. Sonae Saint-Gobain Stallergenes Syngenta Swisscom SwissGrid Talk Talk Telecom Egypt Tesco Bank The Travel Group Travel Port TUI Van Marcke Veolia Viega Visa Europe Volvo Truck WIND Telecom
3 Suisses Achmea Accor Al Hilal Bank (UAE) Alstom Argos ASICS Banque Centrale Populaire (MO) Banco Santander BANKART Baumarkt Direkt Belastingdiens (Dutch Tax Office) Belgacom Belgium Post Berner (FI) Bluarancio BNP Paribas Borough of Camden (UK) Bouygues Telecom Carrefour Credit Agricole Commune di Roma Compagnia Assicuratrice Dalkia Deutsche Telkom
DHL (DE) Dubai World DSV Eli Lilly UK Euroclear EADS Gazprombank Hypo Vereinsbank ING LaSer Cofinoga Lloyds Maersk Mitchells & Butlers Мир Книги Network Rail NFU Mutual Norway Post Orange Otto Group Ouest-France Peter Justesen PPL Prisa Digital RTE Rusatom RussiaEnergy
Representative Sample
© 2013 The MDM Institute www.The-MDM-Institute.com
Asia-Pacific Uptake of MDM
Queensland Health (AU) RAC Victoria (AU) RAC WA (AU) Samsung (KR) Samsung Life (KR) Shenzhen Development Bank
(CN) Shanghai GM (CN) Shanghai Regional Community
Bank (CN) Simplot (AU) Suncorp (AU) Sydney Water (AU) Tai Kang Life (CN) Taiping Life (CN) Taiwan Mobile (TW) Telecom NZ (NZ) Telstra (AU) Tongshan Tax Bureau (CN) Tower Australia (AU) Tsingtao (CN) University of Sydney (AU) Westpac (AU) Woolworths (AU) Zhejiang Tailong Commercial
Bank (CN)
ANZ (AU) Asics (JP) ATO (AU) Alliance Bank Malaysia (MY) Bank Central Asia (ID) Bank Negara Indonesia (ID) Bank of China (CN) Bank of Commerce (CN) Bank Tenaga Negara (MY) Bendigo Bank (AU) BHP Billiton (AU) CBA (AU) Centrelink (AU) China CITIC Bank (CN) China Unicom (CN) Chongqing Changan Automobile
Co. (CN) Daihatsu Motor Co. (JP) Dept of Educ - SA Dept of Educ – WA FANCL (JP) Fujitsu (JP) GCG China (mobile) (CN) GE Money (AU) General Dept of Taxation (VN)
Huawei (CN) HK Trade Development Council IP Australia (AU) Japanese Research Institute (JRI) Korea Life Insurance (KR) Korea Telecom (KR) Krung Thai Bank (TH) KT&G (KR) Lion Nathan (AU) Macquarie Bank (AU) Ministry of Educ (SG) Ministry of Finance (CN) Ministry of Health (NZ) Ministry of Health (SG) Mitsubishi Motors (AU) Mizuho (JP) MLC (NAB) Mobily (SA) NAB (AU) New Zealand Customs (NZ) NTT (JP) Optus-Singtel (AU) Origin Energy (AU) Perodua Otomobil (ID) Rio Tinto (AU)
Representative Sample
© 2013 The MDM Institute www.The-MDM-Institute.com
Recent North America Uptake of MDM
NY Times Oppenheimer Funds Panera Bread Payless PetSmart Pitney Bowes Polycom Prudential PTC Smith & Nephew T-Mobile Target Teach for America Time-Warner Cable TJ Max Toys R Us Travelport Uti Visa Walt Disney Resorts Whataburger Whole Foods Wyndham
AARP Allied World Assurance Co. (AWAC) Apria AutoTrader.com BestBuy Biogen Idec BJ's Wholesale Club Blackstone Group BMC Software Bombardier BNY Mellon British Columbia Cooperative Canadian Border Security Agency Canada Revenue Agency CarFax Chartis Chevron Costco Covidien Devon Energy Educational Testing Services Essilor Federal Reserve Board
Federated Co-Operatives, Ltd. FHA Frontier Communications First American Title Fox Global Hyatt Guy Carpenter HCA Hilton Worldwide Huntington Bank Intact Financial John Wiley & Sons JP Morgan Chase Key Bank Kroger Logitech Maersk MassMutual McKesson Men’s Wearhouse Morgan Stanley Nextel Northern Trust
Representative Sample
© 2013 The MDM Institute www.The-MDM-Institute.com
“The World Is Flat”
Data structures & business processes must be supremely flexible
IT infrastructure must enable new business models
Policies/process flows must integrate in multi-channel, digital media-centric mode – Social, Mobile & Cloud … i.e., “Big Data”
EAI = enterprise application integration ETL = extract-transform-load MDM = master data management SOA = service-oriented architecture
Value of Integration Exceeds Value of Build/Buy
Val
ue
ETL EAI MDM
Monolithic Apps
Client/Server Apps
SOA/ Web Services
Time
Value of Integrating Applications
Value of Building
Applications
Next-generation commerce & global competition mandate a wide variety of new business styles
© 2013 The MDM Institute www.The-MDM-Institute.com
Overview of REALITY CHECK Survey Process
Pool of 1,300 MDM projects w/w 315 completed surveys 2H2012/1Q2013
AHIMA, AXA Equitable, Barry Callebaut, Celanese, Cisco, ConAgra, Eli Lilly, Erie Insurance, Farmers Insurance, Freddie Mac, Honeywell, Intact Financial, Khaga, Lender Processing Services, Liberty Mutual, Merck, Munich Re, Nordea Bank, RBC Insurance, Red Hat, Sutter Health, Swiss Re, Timken Co., Toys R Us, Univision, Unum, Walt Disney Co., …
Telephone follow-up to complete surveys Focused on past & current attendees of MDM
Summit
© 2013 The MDM Institute www.The-MDM-Institute.com
SUMMARY FINDINGS: MDM & Data Governance
1. Compliance, single customer view (SCV), KYC/KYS, etc. are “universal” drivers
2. Large enterprises have moved beyond CDI & PIM to include reference master data
3. Enterprises have stopped calling out multi-domain & now assume MDM includes multiple domains
4. Data Governance is both synergistic & co-dependent with MDM
5. Big data requires both MDM & Data Governance to be effective & sustainable
© 2013 The MDM Institute www.The-MDM-Institute.com
Next-Generation MDM
Savvy IT architects are moving on to planning for next-gen MDM capabilities to address increasingly mobile society
These capabilities are needed to address opportunities & challenges of increasingly mobile & Big Data-driven world
For many Global 5000 enterprises, enterprise MDM is a relatively mainstream business strategy when it concerns CUSTOMER or PRODUCT master. Or so they thought...
With the "perfect storm" of Big Data, Cloud & Mobile brewing, these once leading-edge MDM architectures are quickly becoming obsolescent and/or IT "money pits“
Because master data is required to provide competitive advantage, increase customer service levels & drive new product/service combinatorial market offerings, MDM must embrace Big Data in order to deliver such capabilities ... as well as Cloud-enablement/deployment/integration
© 2013 The MDM Institute The-MDM-Institute.com
SUMMARY FINDINGS: Next-Generation MDM
1.Market-leading enterprises are embarking on near-term gap analysis for next-gen MDM requirements to address Social Networks, Mobile, Cloud integration, & Big Data
2.Large enterprises have moved beyond CDI & PIM to focus on relationships & hierarchies btw different entities … & believe “legacy MDM” platforms lack this modeling capability
3.Large enterprises understand Big Data requires both MDM & Data Governance to be effective & sustainable
4.Despite reticence to host CUSTOMER & other master data in Cloud, economics & politics are mandating this & over-riding IT architectural/standards objections
© 2013 The MDM Institute www.The-MDM-Institute.com
2013-14 MDM Planning Assumptions
Pervasive MDM
Data governance
Business process hubs
Business-critical MDM
Universal MDM
Reference data
Cloud MDM
Social MDM
Public MDM
Big Data
Temporal MDM
Budgets/skills
Strategic planning assumptions to assist IT organizations & vendors in coping with flux & churn of emerging MDM vendor landscape
© 2013 The MDM Institute www.The-MDM-Institute.com
Pervasive MDM (MDM as a Service) Strategic Planning Assumption
During 2013, enterprise application providers will continue to deploy en masse, the next generation of MDM-innate (as opposed to MDM-aware) applications
Concurrently SaaS vendors will struggle to provide integrated/native MDM; select SaaS providers will finesse this issue via strategic partnerships & investments in MDM
Through 2013-14, mega vendors Microsoft & Oracle will effectively give away departmental MDM– via Microsoft MDS & Oracle DRM respectively
By 2014-15, the market for MDM-innate applications will exceed that for MDM platform software
MDM MILESTONE
MDM-innate (e.g. Fusion MDM) will overwhelm MDM-enabled applications
© 2013 The MDM Institute www.The-MDM-Institute.com
© 2013 The MDM Institute www.The-MDM-Institute.com
MDM Institute Field Reports – MDM**
Ataccama
Dell Boomi
IBM InfoSphere MDM
Informatica MDM
IBI MD Center
Kalido MDM
Microsoft MDS
Oracle MDM
Orchestra Networks
Pitney Bowes
Riversand
SAP MDM, MDG & MDS
SAS MDM
Semarchy
Software AG
Stibo
Talend
Teradata/Aprimo MDM
TIBCO MDM ** Persisted customer or product data hubs
Working Definitions
Data Governance (DG)
Formal orchestration of people, process, & technology to enable an organization to leverage data as an
enterprise asset across different lines-of-business and IT systems
Passive Data Governance
Data steward consoles & other reactive data management
capabilities focused on after-the-fact data compliance; often batch-
like & not integrated with MDM
Master Data Governance aligns IT-centric viewpoints & business-centric viewpoints regarding data quality; MDM & MDG are becoming
natural way of aligning data w ith business processes
Proactive Data Governance
Metrics-driven, crowd-sourced capability for business users & IT
to actively control their shared data across different lines of
business & IT systems
Active Data Governance
Metrics-enabled, upstream data policy enablement; replaces
manual data admin processes with role-based, real-time SME
empowerment
© 2013 The MDM Institute www.The-MDM-Institute.com
Data Governance Strategic Planning Assumption
Through 2013, most enterprises will struggle with enterprise DG while they initially focus on customer, vendor, or product; integrated DG that includes E2E data lifecycle will increasingly be mandated as a phase 1 deliverable
During 2013-14, major SIs & MDM boutiques will focus on productizing DG frameworks while mega MDM software providers struggle to link governance process with process hub technologies
By 2014-15, vendor MDM solutions will finally move from “passive-aggressive" mode to “proactive" Data Governance mode.
MDM MILESTONE © 2013 The MDM Institute www.The-MDM-Institute.com
MDG *must* evolve from point products (i.e., to address customer or product MDG only) to enterprise data governance (supporting multiple domains such as customer, product, supplier, location, price, etc.)
© 2013 The MDM Institute www.The-MDM-Institute.com
MDM Institute Field Reports – DG
ASG
Ataccama
BackOffice Associates
Collibra
EMC/RSA/Archer
IBM MPDM
IBI MD Center
Informatica IDD
Kalido DGD
Microsoft DG Console
Mike 2.0
Oracle DGF
Orchestra Networks
SAP MDG
SAS Data Governance
Software AG
Utopia
Varonis
Universal MDM (Multi-Domain MDM) Strategic Planning Assumption
During 2013-14, MDM evaluation teams will assume (& insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types
Through 2014, mega vendors will continue to deploy separate CDI & PIM stacks while nouveau MDM vendors attempt to position this as "legacy MDM" failing
By 2014-15, all operational CDI hub vendors will add "PIM light" capabilities, & all PIM vendors will add B2C PARTY entity
MDM MILESTONE
Most PIM are multi-domain, not just PIM … always include SUPPLIER; CDI always has entitlements
© 2013 The MDM Institute www.The-MDM-Institute.com
Reference Data Management Strategic Planning Assumption
Through 2013, reference data will emerge as a key entry point for enterprises & in turn unduly influence choice of MDM for Customer, Product & other domains; large enterprises will continue to mandate that REFERENCE data be part of MDM platform's native entity types
During 2013-14, MDM vendors will begin to market RDM to apply an MDM approach for centralized governance, stewardship & control; Sis will move into this market via OEMing of Informatica & IBM MDM into "securities master" mkt under pricing umbrella of GoldenSource
By 2015, pervasive, low cost RDM will be commoditized via the efforts of Ataccama, Microsoft & Oracle
MDM MILESTONE
Managing “simple” reference data will prove to be a key sales entry point for MDM vendors
© 2013 The MDM Institute www.The-MDM-Institute.com
MDM Institute Field Reports – RDM
Aprimo LRDM (Teradata MDM)
ASG ROCHADE (metadata-driven RDM)
Ataccama RDM
IBM RDM Hub
iGATE Patni RDMS
Informatica RDM
Kalido
Microsoft RDM (t.b.a.)
Oracle Site Hub, DRM Orchestra EBX Profisee SAP MDG-R (Reference Data)
Software AG WebMethods OneData
© 2013 The MDM Institute The-MDM-Institute.com
Cloud MDM (Cloud-enablement, Architecture & Integration)
Strategic Planning Assumption
During 2013, single- & multi-tenant Cloud MDM will continue to attract SMBs to achieve MDM benefits without long-term project & major expense; while offering enticing entry point for large enterprises (opex vs. capex, federated architecture for geo-distributed organizations, POCs)
Through 2013-14, integration of on-premise MDM w/ SaaS apps will arrive via SFDC, SAP BBD, et al, however, enterprises will wrestle w/ DI issues btw on-premise & cloud w/ majority of orgs unwilling to house master data about CUSTOMERS/PRODUCTS/SUPPLIERS in public cloud
By 2014-15, Cloud-innate services for DQ & DG will be more prevalent; however, enterprise MDM will remain “on premise” w/ increasing integration to Cloud applications
MDM MILESTONE
MDM-enabled apps will migrate to public Cloud, especially for decentralized/geographically distributed organizations
© 2013 The MDM Institute www.The-MDM-Institute.com
Social & Mobile MDM Strategic Planning Assumption
During 2013, 360° view of “X” will take on new meaning due to “data blind spots” of traditional MDM; enterprises will realize need to reconcile social identity with corporate/ household identity to provide authoritative master data to drive e-mktg & commerce within social networks
Through 2013-14, next-gen MDM will address “sphere of influence” to incorporate both extended & non-obvious relationships to grow share of wallet from individual to exo-ego network as disruptive sales strategy (vs. ego-centric mktg)
By 2014-15, mobile location-based services enhanced with location-specific customer info will raise ante for e-commerce within & outside major social networks
MDM MILESTONE
Data-related processes need to align with real world intricacies – especially complex relationships & hierarchies of
mobile customers & extended social networks © 2013 The MDM Institute www.The-MDM-Institute.com
Temporal MDM (Real-Time & Time-Travel) Strategic Planning Assumption
MDM MILESTONE
Object/Graph DB-based MDM will dominate in time-travel; RDBMS-based MDM dominates real-time MDM updating
© 2013 The MDM Institute www.The-MDM-Institute.com
During 2013, MDM requirements will increasingly evolve from myriad of batch match/merge processes for evergreening master data into near real-time best of breed data consolidation architectures; mega vendor MDM platforms with RDBMS underpinnings will compete to outperform each other, while next-gen MDM solutions will lag due to overhead of semantic models
Through 2013-14, compliance & other corporate functions will increasingly mandate temporal MDM to view & manage entities & hierarchical relationships at a specific point in time (past, present or future)
By 2015, temporal MDM will be standard feature of majority of MDM platforms
Big Data (& In Memory) Strategic Planning Assumption
During 2013, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates
Through 2013-14, Big Data will repatriate itself into MDM fabric via registry overlays as yet another source; mining of Big Data to populate Social MDM & perform entity matching on Big Data stores will help provision 360° view of entity from public, subscription &enterprise data.
By 2014-15, very large enterprises (e.g., fin svcs, large gov’t agencies) will look to r/t MDM flows & scaling of MDM solutions via elasticity of Cloud-based solutions, in-memory DBs, & next-generation ETL/MDM
MDM MILESTONE
Big Data innately requires both MDM & Data Governance to be effective & sustainable
© 2013 The MDM Institute www.The-MDM-Institute.com
Budgets/Skills Strategic Planning Assumption
During 2013, the number of IT professionals trained in a specific MDM solution will increase 100% Y2Y, however, IT organisations & consultancies will struggle to recruit and retain MDM veterans who have had a major role in a successful MDM deployment
Through 2013-14, enterprises will continue to spend 3X to 4X in “plan” & “build” services vs. MDM software
By 2014-15, supply of MDM-experienced consultants will catch up w/ demand & SIs will scramble to find new opportunities for their expensively recruited & trained talent
MDM MILESTONE
Given substantial investment businesses undertake with SI partners, this area must be given scrutiny – not only to
contain costs, but to insure success of this vital infrastructure investment
© 2013 The MDM Institute www.The-MDM-Institute.com
MDM & Data Governance Services
Market for MDM & Data Governance services reached US$2.5B during 2012 & will exceed US$4 billion by 2015
Systems integrators are essential to success of majority of MDM projects, yet previously incumbent SIs usually are no longer so
Data Governance assistance from SIs will remain especially critical to success of MDM programs during 2013-15 as organizations deal w/ shortage of tools, experience, & tool expertise
© 2013 The MDM Institute The-MDM-Institute.com
This area must be given scrutiny – not only to contain costs, but to insure success of this vital investment
Field Report: Major SIs
Accenture
BackOffice Associates
Capgemini
CGI-Logica
Cognizant
Deloitte
EMC Consulting
IBM BAO/GBS/ Lab Services
Informatica Pro Svcs
Infosys
Lumendata
Oracle Pro Svcs
SAP Pro Svcs
Stream Integration
Tata
Utopia
Wipro © 2013 The MDM Institute www.The-MDM-Institute.com
Field Report: MDM & DG Specialists
Affecto Arhis Attevo Black Watch Data Broadstreet Data Business & Decisions Consology Datpro Detica Datum eCenta Edificio Entity Group First San Francisco Partners GlobalSoft HighPoint Systems Hitachi/Sierra Atlantic
IMT Information Asset InfoTrellis Jibes Koeus Myers-Holum Project Performance Corp. NorthGate Perficient Platon SDM Serene SapientNitro SITA Sogeti Steria Synergic Partners
© 2013 The MDM Institute www.The-MDM-Institute.com
Field Report: Major SIs with Minor Practices
Abeam
Atos
Avanade
BearingPoint CSC
Dell/Perot Systems
Fair Isaac / Braun Consulting
Fujitsu (Born, DMR)
Hitachi Consulting
HP/Knightsbridge/EDS
Lockheed Grumman Mahindra Satyam PwC SAIC
SBS (Siemens Business Services)
Unisys
© 2013 The MDM Institute www.The-MDM-Institute.com
Action Plan for 2013-14
Promote MDM as essential business strategy with IT deliverables to leverage high-value info used repeatedly across many business processes
Position MDM as enabler of key business activities such as improving customer communication & reporting – rather than an important infrastructure upgrade
Begin MDM projects focused on either customer-centricity or product/service optimization
Plan for multi-entity MDM juggernaut evolving from “early adopter” into “competitive business strategy”
Insist on Enterprise MDM software capable of evolving to multiple usage styles & data domains Plan now to realize economic value & competitive
differentiation via multi-entity MDM during next 2-5 years © 2013 The MDM Institute www.The-MDM-Institute.com
Bottom Line: MDM & Data Governance
Invest in DG for long-term sustainability & ROI of MDM
Acknowledge currently marketed DG does not exist as integrated solution
Plan for most MDM vendors to deliver DG during next 6-12 months
Recognize mega vendors (IBM, INFA, ORCL, SAP) focused to deliver MDG capability in 2013 – with resultant partner chaos
Manage SI partner to integration roadmap with MDM platform of choice & to avoid “brain drain”
© 2013 The MDM Institute www.The-MDM-Institute.com
MDM & Data Governance Summit™ Conference Series
“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”
MDM & Data Governance Summit Toronto The Carlu ▪ June 26-27, 2013
MDM & Data Governance Summit San Francisco Hyatt Fisherman’s Wharf– San Francisco ▪ July 17-18, 2013
MDM & Data Governance Summit New York Sheraton Times Square ▪ October 20-22, 2013
MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ October 31-November 1, 2013
• MDM & Data Governance Summit Shanghai 2014 Shanghai International Convention Center ▪ Spring 2014
• MDM & Data Governance Summit Europe 2014 Radisson Portman BLU - London ▪ May 19-21, 2014
• MDM & Data Governance Summit Asia-Pacific 2014 Doltone House, Darling Island Wharf – Sydney ▪ May 2014 • MDM & Data Governance Summit Tokyo 2014
Belle Salle Iidabashi First – Tokyo ▪ June 2014 © 2013 The MDM Institute www.the-MDM-Institute.com
Aaron Zornes Founder & Chief Research Officer
The MDM Institute
www.the-MDM-Institute.com [email protected]
www.linkedin.com/in/aaronzornes @azornes
© 2013 The MDM Institute www.The-MDM-Institute.com
Authoritative
Relevant
Independent