Seminar onSeminar on
Introduction to Social Network
History
Use of Social Networking sites in
Marketing & Management
How to "do" Social Networking?
Marketing For Business Profits
Why Social Networking ?
Networked Economy
Immigrant Networks
National Innovation Networks
Networking
Entrepreneurial Networks
Ego Networks Regional
Networks
Infrastructure Networks
Social Networks
How do you explain to say somebody what Social Network is?
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Web Definition : A set of nodes, points, or locations connected by means of data, voice, and video communications for the purpose of exchange.
Link
A social network is a description of the social structure between actors, mostly individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familiar bonds.
History:-1969 :-dial-up
1971 :-The first email was delivered.
1998 :-Google opens as a major Internet search engine
2001 :-Wikipedia,
2003 MySpace.
LinkedIn was started as a business-oriented social networking site
for professionals.
2004 :- Facebook, another social networking website, was started
2006 :-MySpace
Use of Social Networking sites in
Marketing & ManagementOne of today’s hottest trends. How social networking can help their careers or businesses ? Exactly how to get started with this online marketing technique? Social networking sites have become so popular because of following characteristics :-Evolving in nature, Change from day to day .Approach to using this medium!
• First decide what your marketing goals are with respect to social networking. • marketing goals need to be more specific• After you’ve decided on your purpose choose social networking Website(s).
Facebook(Facebook.com)
Google+
Twitter(twitter.com)
You tube
• Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends.• Others Within Your Industry: People with whom you can network, share resources and cross-promote with. • Media and Publishers: People who work for, or can influence, publications you would like to be mentioned in (e-zines, newspapers, Websites, etc). • Consultants: People who may want to hire or purchase products from you. • Event, Company or Organization representatives: People who operate businesses and associations that support your industry.
Social Media Marketing create opportunities to:
Engage with customers
It is fun and simple to do once you
know how
Get traffic
Create buzz
Create inbound linksCreates loyalty and trust
How to "do" Social Networking?How to "do" Social Networking?Marketing For Business ProfitsMarketing For Business Profits define your audience
locate your potential customers
build a social relationship
promote your brand and website
• Social media has become a relatively inexpensive platform
• Easily accessible to anyone with internet access
• Opening doors of success for organizations
• Implement marketing campaigns.
• Receive direct feedback from their customers and targeted
market
Popularity
Advertising
Customers
Awareness
And many more….
Among the goals for which social media can be used are:
Customer service, e.g. direct response to customer complaintsBroadcasting updates, announcements, news, e.g. additional PR resourcePromotionsBehind the scenes look at the organization Advertising
You can connect directly with your customers and get their feedback/suggestions for improving your products or services.
Reaching your targeted market for little or no cash investment is substantial, and the audience wanting your information voluntarily joins or follows you.
You can make your customers feel valued as human beings, not just dollars and cents, and improve their experiences with your business.
You can use social media (such as Twitter and Facebook) to advertise upcoming events or special offers that you think your customers would enjoy.
Social media has a wide reach, so your customers may even spread your message for you if they like it.
You can send out your message at times when you think your customers are most likely to see it, and measure the effectiveness of your message with other tools.
Updating your social media accounts takes time and effort.
The information is only visible for a short time before newer posts replace it
If one of your customers (someone who isn't a chronic complainer, but a good customer who you want to keep) complains about you online, that complaint may be seen worldwide. Best thing to do: Acknowledge that customer immediately and act fast to fix the problem.
If you ever make an error (such as an accidental misspelling or mouthing off to a customer online -- I've seen both happen), it's seen worldwide and may even be picked up by news channels. Fix it fast.
