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9 Tactics to Drive Exceptional Webinar Attendance
Craig Rosenberg@funnelholic www.funnelholic.com
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So, lets look at the numbers
Email sent 12500000
Emails opened 276250
Click-through rate 21271
Registrations 319
Attendees (50%) 160
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No one wants to hear you talk about yourself
Translation: Learn ALL about me. IT will be awesome. We will
spend the whole time discussing me and how I might be able to sell you something. It will
be incredible
Via @HJSewell
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Valuable, helpful content wins
Side Note: Picture of Presenter Valuable and helpful
topicRole-Focused
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Star Power
101 Rotten Tomatoes$261,930,436
6 Oscars9 Oscar Nominations$49,230,772
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Have them write content
Helpful, remarkable content that helps drive
promotion
Tweet-orama!
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Build following with “same time, same channel” philosophy
Branded Content Works
The host becomes a start
Promo Copy: “Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time”
Consistent and constant
Focused on Role not technology
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Five facts about mobile I didn’t know until 2 weeks ago
1. Last year’s mobile data traffic was eight times the size of the entire global Internet in 2000.
2. Mobile video traffic exceeded 50 percent of all video traffic for the first time in 2011.
3. By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita.
4. Nine in 10 young adults spend between one and five hours on their mobile devices daily.
5. 91% of mobile workers use a smartphone for work.
Support mobile from email to landing page
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Mobile email best practices
1. Many mobile email readers are triaging their inbox, deciding whether they want to read your email now, later, or never.
2. Use a clear email subject line and recognizable name in the sender field to ensure you don't get deleted.
3. Then do your best to create a pleasant mobile reading experience by offering both plan text and HTML versions of your email,
4. Use very descriptive alt text in case your images don't display
5. Keep message brief.All of this has been completely lifted from these two blog posts:• http://blog.hubspot.com/blog/tabid/6307/bid/29362/6-Ways-B2B-Markete
rs-Should-Optimize-for-Mobile-Browsing.aspx#ixzz21nhpmZFR• http://b2bdigital.net/2012/05/09/10-things-you-need-to-know-about-b2b-
mobile-marketing/
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Three things I love about this landing page
Video PromoThought Leader star-
powerProminent Social Sharing
2 Fields in registration form
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I’m busy, remind me.
Via @noyes_jessehttp://blog.eloqua.com/reminders-boost-webinar-attendance/
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Standard Reminder Format
Email: 24 hour reminder, a 1 to 2 hour reminder, and a 15 minute reminder.
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Voicemail Reminders (Thank you)
Via @andrewspoethhttp://blog.marketo.com/blog/2011/04/5-ways-to-increase-webinar-attendance.html
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Thought leaders and social drive attendance too
Get the hashtag working immediately to build
momentum
Have thought leaders get people pumped on the event
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Have a content plan to drive attendance
Do blog posts leading up to the event
Release data leading up to the event
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Create once, publish many
One Idea =• 1 Ebook• 12 white papers• 3 events• 25 blog posts