A Blogging Primer:Getting Started Today
By Bryan PersonLiveWorld
Access sites I mention here:BudURL.com/EduBlogging09
Shouldyou blog?
Getting started
Start reading blogs
Weblogg-ed.com
Follow keywords/phrases
Blog design
Education.Change.org
Education.Change.org
Blog platforms
So what’s in a name?
ChrisBrogan.com
HorsePigCow.com
TwistImage.com/blog
LiveWorld.com/Bryan
web-strategist.com
SocialMediaExplorer.com
1) Create compellingcontent
Introduce yourselves!
The web is built onlinks.
So use them.
“Be a champion for your industry”
-- Mitch Joel
Don’t just recyle; createoriginal content.
Have an opinion!
Use visuals
Report industry news
Tell great stories
Make lists
Cover events
2) Promote and build
Get the word out
Quality – and quantity
Make it easy to find
Highlight blog content
Blog
Podcasts
Speaking
Betransparent
Be fair
Take your lumps
Comment on
other blogs
Have a comment
policy
“No-a*****e policy”
“Living-room policy”
“Unfinished” posts
Give freely
Attend events
Ask:“What do you think?”
…
… and mean it.
Have I mentionedlinks?
3) Measure
Share ROI successes!
Blog
comments
Site
visitors
Inbound
links
open
rate
Blog
subscribers
Sales
leadsSpeaking
invitations
Read the pros
Kami Huyse: Communication
Overtones
KD Paine:PR Measurement
Blog
The payoff
•Bryan Person | http://www.flickr.com/photos/BryanPerson•http://www.flickr.com/photos/oscalito•Joi | http://www.flickr.com/photos/joi/•Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/•http://www.flickr.com/photos/thelastminute/•Photologic | http://www.flickr.com/photos/fotologic/•Steve Garfield | http://flickr.com/photos/stevegarfield/•Dan Taylor | http://www.flickr.com/photos/dantaylor/•Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/•Brian D. Solis | http://www.flickr.com/photos/briansolis/• Clay Burell | http://www.flickr.com/photos/60568718@N00/ •http://flickr.com/photos/sfllaw/441311367/•Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/•http://www.flickr.com/photos/bugbunnybambam/ •C.C. Chapman | http://www.flickr.com/photos/cc_chapman/•Ewan McIntosh | http://www.flickr.com/photos/edublogger/•FoxyPar4 |http://flickr.com/photos/foxypar4/ •Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/
Flickr photos
Thank you!
