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To fulfill the dreams and aspirations of children around the world
Novak DjokovicProfessional tennis player
A Message From Our Global Ambassador
I am honored to serve as UNIQLO’s global brand ambassador since May 2012.
UNIQLO is a stylish functional apparel brand with strong roots in Japan, a country
whose culture and way of life I highly respect.
When I was a child in Serbia, we often had no choice but to give up on our
dreams. No matter what was happening around me, I never gave up my dream of
becoming the world’s top tennis player, something I have been able to achieve.
Over the years I developed a personal philosophy I call ‘Be Unique.’ This philosophy
is based on a strong sense of passion, particularly toward helping people, especially
children, who have been less fortunate than I.
UNIQLO and I have a common desire to improve people’s lives and society for the
better, and together we created ‘Clothes for Smiles,’ a new program that aims at
giving children of all ages a chance for a better future.
‘Clothes for Smiles’ establishes the rough equivalent of a U.S. $10 million fund
from the sale of UNIQLO items. In addition, we are asking the general public to
contribute ideas for how half of this fund can be utilized in a beneficial way, and the
other half of this fund will be donated to our Global Alliance partner, UNICEF, to
support various efforts to help children all around the world.
I think the ‘Clothes for Smiles’ initiative is an innovative and unique program, and
I am very excited for what lies ahead as this program takes off. I have become the
person I am today because of the help and generosity I received from many people,
ever since I was child. Please join me and UNIQLO in helping other children to
achieve their dreams and bring smiles to their faces.
Thank you
Born in Serbia on May 22, 1987, professional tennis player Novak Djokovic has captured a total of five Grand Slam titles to date, and won both the China Open, Bei j ing, October 2012, and the Shanghai Masters, October 2012. Djokovic serves as a UNICEF National Ambassador in Serbia, and he established the Novak Djokovic Foundation in 2007. Through his foundation, he supports projects that help improve the lives and educations of young people in Serbia.
