A New Web Tool for U.S. State-Based Health Data
Jeff LancashireU.S. National Center for Health
Statistics (NCHS)
Typical Web User?
What Data Users Want
• Easy navigation – a “tangle-free” web site• Data by subject matter• Ability to cross-tabulate by age, gender,
race/ethnicity• State/geographical comparisons• Easy navigation!
What Data Users Want
• Easy navigation – a “tangle-free” web site• Data by subject matter• Ability to cross-tabulate by age, gender,
race/ethnicity• State/geographical comparisons• Easy navigation!
What Data Users Want
• Easy navigation – a “tangle-free” web site• Data by subject matter• Ability to cross-tabulate by age, gender,
race/ethnicity• State/geographical comparisons• Easy navigation!
What Data Users Want
• Easy navigation – a “tangle-free” web site• Data by subject matter• Ability to cross-tabulate by age, gender,
race/ethnicity• State/geographical comparisons• Easy navigation!
What Data Users Want
• Easy navigation – a “tangle-free” web site• Data by subject matter• Ability to cross-tabulate by age, gender,
race/ethnicity• State/geographical comparisons• Easy navigation!
State/Geographical Comparisons
S.O.S.!An international emergency distress signal based on a Morse Code pattern of dots and dashes, which also has been known by some to mean “Save Our Souls.”
“Stats of the States”
Promoting A New Web Tool
Communicating to the Public
Promoting a New Web Tool
• Home Page - “What’s New”• Navigation Bar – Press Room• Promotion on other materials• Word-of-mouth opportunities• Social media• Traditional media outreach
The NCHS Press Room
Promoting a New Web Tool
• Home Page - “What’s New”• Navigation Bar – Press Room• Promotion on other materials• Word-of-mouth opportunities• Social media• Traditional media outreach
Promoting a New Web Tool
• Home Page - “What’s New”• Navigation Bar – Press Room• Promotion on other materials• Word-of-mouth opportunities• Social media• Traditional media outreach
Promoting a New Web Tool
• Home Page - “What’s New”• Navigation Bar – Press Room• Promotion on other materials• Word-of-mouth opportunities• Social media• Traditional media outreach
Promoting a New Web Tool
• Home Page - “What’s New”• Navigation Bar – Press Room• Promotion on other materials• Word-of-mouth opportunities• Social media• Traditional media outreach
Promoting a New Web Tool
• Home Page - “What’s New”• Navigation Bar – Press Room• Promotion on other materials• Word-of-mouth opportunities• Social media• Traditional media outreach
Recap: What Data Users Want
• Easy navigation – a “tangle-free” web site• Data by subject matter• Ability to cross-tabulate by age, gender,
race/ethnicity• State/geographical comparisons• Easy navigation!
Communications Challenges
• Easier to navigate – but still not perfect• Many key subjects – but can’t have everything• Doesn’t include cross-tabulation by age,
gender, race/ethnicity
Communications Challenges
• Easier to navigate – but still not perfect• Many key subjects – but can’t have everything• Doesn’t include cross-tabulation by age,
gender, race/ethnicity
Communications Challenges
• Easier to navigate – but still not perfect• Many key subjects – but can’t have everything• Doesn’t include cross-tabulation by age,
gender, race/ethnicity
Other Communications Challenges
• Data timeliness varies by state – oldest data “wins”
• Lack of uniformity• Updates – letting the public know
Other Communications Challenges
• Data timeliness varies by state – oldest data “wins”
• Lack of uniformity• Updates – letting the public know
Other Communications Challenges
• Data timeliness varies by state – oldest data “wins”
• Lack of uniformity• Updates – letting the public know
Future Communications Plans & Possibilities
• Improve the tool; add more content• Annual media outreach after SOS is updated• Web tutorial• Possible collaboration with individual States or
with international partners
Future Communications Plans & Possibilities
• Improve the tool; add more content• Annual media outreach after SOS is updated• Web tutorial• Possible collaboration with individual States or
with international partners
Future Communications Plans & Possibilities
• Improve the tool; add more content• Annual media outreach after SOS is updated• Web tutorial• Possible collaboration with individual States or
with international partners
Future Communications Plans & Possibilities
• Improve the tool; add more content• Annual media outreach after SOS is updated• Web tutorial• Possible collaboration with individual States or
with international partners