WHO IS AREA203
WHO WE ARE
WHO WE ARE
• AREA203 DIGITAL is a performance agency of digital mentors devoted at keeping clients #1 by fusing strategy, analytics, media, and creative offerings to cultivate strong relationships with consumers
• Well-seasoned team that collectively helped more than 150 Fortune 500 brands win
• Team leads with an average of 15+ years experience working within their departments
WHO WE ARE
Top 20 Google Customer & Top 10 Yahoo! / Bing Customer, Managing more than $35MM in annual paid search advertisement, 150 campaigns, over200,000 keywords
Only 2 Digital Marketing Agencies Invited
• We’ve strategically built relationships with vendors, such as Google, Microsoft, and Efficient Frontier to gain leverage with smaller budgets to maximize media dollars
STRATEGIC PARTNERSHIPS
LOCATIONS
AREA203 APPROACH
ar·e·a (n): the whole, measurable extent of a clearly defined plane
AREA203 is your digital marketing outfitter. We build a lasting relationship with you that stems from a mutual respect and is geared toward growing your company to its highest potential. Our work is underpinned by a mentorship approach andunconventional, articulate creative that clearly shapes your brand. The digital marketing campaigns we construct support your existing loyal customers, win you new ones, and deploy the latest technology to your advantage. Our finely-tuned analytics predict, execute, and map your campaign’s performance, recalibrating along the way to bring you optimal results.
We are greater than design, more significant than strategy – we are the sum of all our parts. We’re more than just a digital agency.
AREA203 DEFINITION
TRADITIONAL DIGITAL
Traditional Digital
Brand
We get to know you and your brand, and we research your current market position. Together, we establish your marketing goals and a clear path to achieve them and even exceed them.
STRATEGY
• Digital Business Strategy• Digital Product Strategy• Channel Strategy• Digital Marketing Strategy• Digital Marketing Plan• User Experience Strategy• Mobile Strategy• Online Measurement & Optimization Strategy• Social Media Strategy
TRADITIONAL DIGITAL
Traditional Digital
Brand
Our creative department draws on unique people with years of experience and the most current tools to give your brand a voice and personality that will resonate with your consumers.
CREATIVE
• Website Development• Outdoor• Broadcast• Print• Marketing Collateral• Branding• Analytics• Point of Purchase
TRADITIONAL DIGITAL
Traditional Digital
Brand
We then highlight the vital digital points of communication that will increase your brand awareness and reach the most consumers. We not only employ social media, PPC, and SEO, but we understand how consumers interact with each channel and how to best engage them in conversation with your brand.
DIGITAL MARKETING EXECUTION
• Mobile Advertising• Social Media• Landing Page Optimization• Email Marketing• Search Engine Optimization• Affiliate Marketing• Pay-Per-Click Marketing• Channel Marketing
AREA203 CASE STUDY
TRADITIONAL DIGITAL
Traditional Digital
GUATEMALA TOURISM BOARD
The client was challenged with a need for expansive growth in their key market against a set of more highly funded competitors (i.e., Mexico, Costa Rico)
TRADITIONAL DIGITAL
Traditional Digital
GUATEMALA TOURISM BOARD
Proposed Solution: Develop and execute a social media strategy for Guatemala Tourism inclusive of a brand awareness campaign with the following components:
• Industry-specific landscape assessment
• Engagement Plan
• Integration Strategy
• Metrics and Measurement Strategy
• Reporting and Optimization
TRADITIONAL DIGITAL
Traditional Digital
GUATEMALA TOURISM BOARD
Value* of the INGUAT Facebook page increased by 769% in only 60 days.
Value of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitrue social page evaluator tool
TRADITIONAL DIGITAL
Traditional Digital
GUATEMALA TOURISM BOARD
Value of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitrue social page evaluator tool
AREA203 WORK EXAMPLES
TRADITIONAL DIGITAL
Traditional Digital
PACIFICO
TRADITIONAL DIGITAL
Traditional Digital
STEINHATCHEE LODGE & MARINA
TRADITIONAL DIGITAL
Traditional Digital
MARINA PEZ VELA
TRADITIONAL DIGITAL
Traditional Digital
MARINA PEZ VELA
TRADITIONAL DIGITAL
Traditional Digital
FOREVER NEW ORLEANS
THANK YOU
SAM ARCHBOLD | [email protected] | 423.591.75001516 RIVERSIDE DRIVE, CHATTANOOGA, TN, 37406