Social Media and Community Development
By Marlon Parker
Reconstructing Communities through Innovation
“4 Billion Mobile phones worldwide and the largest distribution channel
platform" World Bank,2008
"Mobile is going to be the next big Internet
phenomenon. It holds the key to greater
access for everyone – with all the benefits that
entails." Eric Schmidt,
CEO of Google
Community
Challenge
“A Community in Tension is where the wellbeing of Citizens are being threatened”
Context
Mobile Phones:83% of
Population
20,000,000IM Subscribers
10% Access to PC Internet
Champions
“My cell-phone is my tool for change
and my ticket to the rest of the
world” Rae Goedeman,
Unemployed Single Mother Cape Flats
“Using my mobile I can change the world one instant message at a
time and leave positive footprints in my
community” Brent Williams,
Ex-drug dealer and ex-gang member, Cape Flats
Collaborate
Impacted… 2007
Athlone Living Lab (ALL)… 2008
“A reconstructing interaction space for collaborative design, creation,
dissemination and application of knowledge for empowerment, upliftment and
development of people and
communities in or headed for tension through the use of
innovation”Reconstructed Living Lab (RLabs)… 2009
Government Academia
Industry
Community
Innovation Partnerships
Mom 3.0
SM Teens
Senior Mobile Sessions
The Reconstructed
Community Empowerment
Social Media # of Blog Posts: 2,800
# of Social Network on FaceBook: +10,000
# of Followers on Twitter : +10,000
# of Twitter updates: +50,000
Social Media for Non-profits
Social Media Surgeries
SA Blog Awards & ZA World Wide Web Award
Advice and Support
# of Subscribers: +80,000
# of Messages/Interactions: +2,500,000
# of LIVE Conversations : 83,685
Average # of conversations in 2 hours: 245
Maximum # of conversations in 2 hours: 473
Sample Chat #14:17 PM @mxit: i need support me: how can i help4:19 PM @mxit: im using tik and desperately need help coz I have a 9
month old baby.4:20 PM me: well we are here to help4:21 PM @mxit: r u there me: yes how long hav u been using?4:22 PM @mxit: 6 years nd im only 18 nw me: well are you willing to come and see someone in person?4:23 PM @mxit: yes i am. where me: we are based in Bridgetown 66 Tarentaal Rd4:26 PM u free during the day?@mxit:yes i did nd thanx i'll come in next week.
3:41 PM @mxit: i've got this friend of mine i don't know whats wrong with her she tried commiting suicide a couple of times and she smokes weed how can i help her?3:46 3:42 PM me: hw old is she? how old is your friend3:45 PM @mxit: She's 14PM me: do her parents knw dat she tryd 2 commit suicide?3:47 PM I c.Do you know why your friend wants to commit suicide? that is young so does her parents know she is smoking3:50 PM @mxit: Ja her parents know they caught her smoking it so she tried 2 commit suicide and i want to help her but i don't know how3:52 PM me: Does she mix with friends who smoke?3:53 PM @mxit:Ja we are 6 in the group 4 of them are smokers its just me and my sister who dont smoke3:54 PM me: Wil she spk 2 sum1 in person if she cn get help?3:53 PM @mxit:Ja she wants hlp and I dnt know what 2 do3:55 PM me: which area do u live?3:56 PM @mxit: In pta3:56 PM me: we will gt sum1 in pta 2 help. Can u wait online 4 da numbers? 3:58 PM @mxit: k
Sample Chat #2
Build Capacity
Champions in Training
www.thereconstructed.com www.mom2zero.com
Sustainability
• Community Innovation Academy and Business Incubator • Business Models for Social Impact• Community Start-ups
ChallengeContext
CapacityCollaborate
ChampionsSustainability
“Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for.
We are the change that we seek.”
Thank Youwww.rlabs.org
www.marlonparker.co.za
Marlon Parker
@marlonparker
marlonct
+2721 469 1138 +2721 637 4037 +2776 403 4920