A/B TestingFacebook Sign-up &
Share-Divakar (aka) Parkavi Vasan
1. Is to increase facebook sign-ups and walk through to test and optimize different UI & UX points for maximum conversion.
2.Is to increase facebook shares and promote brand awarness among scoial platforms.
This AB Test:
Hello!I am Divakar (aka) Parkavi Vasan
Connect: www.linkedin.com/in/parkavivasan
1.Sign up
Optimizing FacebookSign-ups
‘’“Aside usual benefits of fb sign-up like- easy
registration, one click connect. Below are further low hanging fruits for Ecommerce site”
Enrich web site personalization -social graph -Segmenting Users -Product Recommendation
Enhanced Profile Data: - Targeted Facebook Ad -Segment audience for Ad
Flow Funnel
User Login /Sign-up Page
# At an overview level, list outline of all the available method of sign-up /login
options
Then AB Test the Position of FB login Button and
highlight it
Login/Sign-up
Or
Or
Login/Sign-up
A- Fb button on TOP
B- Fb button on BottomA/B
test
“A” - FB button on Top
Login / Sign-up
Or
#Visual MerchandisingThe Idea of keeping FB login button at top is to visually insist a User to use it. Since the user sees the Fb button as first element on top,
when the page loads and it already aligns with the optical area and F-pattern flow of how
users interpreting/view the page i.e top to bottom –(top left corner)
Optimize 1.Disconnect and standout the FB login button from other options. This indirectly promote and helps to choose the FB option.
2.Append CTAs like “quick” or “express” login with FB.
“B” - FB button On Bottom
Or
#UX POVThis way of showing Facebook button at the bottom of page is to leverage the Terminal
Area heat of user i.e Z pattern of interpreting the page. As user is already in the funnel of
navigating from one page to other, this evokes to choose “FB button” and move quickly to
next page. As holy grail of UX in mobile/ APP platform this simply takes the zero-effort of
thumb to touch the button (easily reachable).
Login / Sign-up
Optimize1.Disconnect and standout the Fb login button from other options.
2.Use CTA with “quick” or “express” login with FB. Since being at the bottom, to contrast further from other options, use downplay CTA like “ fill the form” etc for Google & formal sign-ups button.
2.FB Share
Optimizing Fb shares & post links
‘’“At end of the day, It promotes and expose your website or business to many people as possible”
Traffic -Massive Exposure -Boost social traffic to your site -Increase Brand Awareness
Audience - Builds Trust -Opportunity for repeat purchase -Builds Social Proof
Flow Funnel Prompt Users: “Share your purchase in Fb to unlock coupon codes”
Successfully unlocked your coupon codeUser
your Order confirmed- Thank
you page
A- CTA: Share your purchase in FB and get 5% off
on phone accessories.B- CTA: Share to Unlock
coupon codes for upcoming electronics sale
A/B test
“A”
- This method works on category (here phone accessories) level. This option can be shown to users who just bought products (phone) from meta category.
- That is to recommend offers that goes well with just purchased items.
-Further it can be breakdowned to multi-variant test of trying differnet combinations of products & category or using discount % combinations.
-This method can also be optimized for products that are “site” exclusive. Which make users special and induce to share.
A&B Optimization
“B”
-This method works on campiagn or offers level. Like your site may have upcoming exclusive electronic sale or valentine's day offers etc.
- This test enables to convey the upcoming sale and increase repeat purchase opportunity.
-This test can be further breakdowned into multivaraiant test of trying different combination of discount % and campaign/sale/offers etc.
-Show unique coupons code to user (personalization), even when all the coupons are directing to same or similar campaign.
Coupon Unlock System
Ways to integrate the coupon unlock system- Build your in-house unlock system product as an in-line function at
thank you page. Refer: https://developers.facebook.com/docs/plugins/share-button A similar functionality exist at Amazon.in as an inline function.
or Through 3rd party service, providing on-site notifications like
webengage, viral mint etc.
Links: http://www.viralmint.com/offer-mint.php
http://www.usersdelight.com/web/coupon/intro
AB TestOptimize and convert wisely