Marketing Cloud Platform - Delivering High Speed Analytics of Large Scale Transaction Data
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Vivek Sanghi – VP, BD and Strategic PartnershipsJoey Pan – VP, Data Science
Affinity SolutionsPurchase data-driven marketing brings a new level of transparency between your marketing actions and revenue generation.
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4K+Trusted partner to 4,000
financial institutions serving thousands of
retailers & service providers
10B+Data rights to 60 million debit and credit card transactions which are updated daily and
managed in-house and 10B transactions annually
Extensive experience with proprietary analytics and
modeling to deliver marketing productivity with the highest
proven ROI
Financial Institutions Marketers Payment Processors
Purchase Driven Marketing Solutions
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Running In Affinity Solutions Marketing Cloud…
PRECISIONMARKETING CAMPAIGNS
CLOSED LOOP MEASUREMENT
BUYERGRAPH
SPEND INSIGHTS
Unparalleled marketing intelligence turns likely buyers into
customers
Precision marketing campaigns leads
to higher proven ROI
Optimize marketing spend to generate the highest proven ROI
Better visibility leads to high
impact decisions
Our Technology Stack Does The Work For You
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PersonRetailerTransaction DateTransaction TimeTransaction Amount
AFFINITY SOLUTIONSMARKETING CLOUDTRANSACTION
DATA
RETAILER CRM DATA
SpendInsights
BuyerGraph
Closed LoopMeasurement Marketing Spend ROI
+XX%
Our Big Data Infrastructure
Hybrid PlatformWhy on Premise? Why on Cloud?
Consolidate Data Via MapR NFS Mounting
NFS Mounting = The Key Feature of MapR CDP
Bank Data Drop Box
SAS Modeling Server
Partner and Customer Data Drop Box
Consumer ID Engine
MapR CDP
POSTGRESDB
Servers
DSP Data Drop Box
In-Memory ETLTo Accommodate Complicated Business Logic
Detect new credit cards
Detect new merchant descriptor pattern
Detect card member address change
Detect and remove duplicated transaction data
MapR CDP Hive DB
Tools Worth Noting
Ad-hoc Data Exploration: Apache Drill
Machine Learning/Modeling: H2O
Redshift Query Portal: Re:Dash
Future Plan – Explore Apex
Thank You
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